Transcript Slide 1
New Media for the Networked Creating Great Content for Blogs E-Mediat is funded by the Middle East Partnership Initiative of the United States Department of State with support from Microsoft Corporation and craigslist Charitable Fund and administrated by the Institute of International Learning Objectives • To understand how to develop topics from editorial calendar into blog post ideas • To understand different formats for blog posts • To understand the elements of the a perfect blog post Content Strategy: Organize Blogging: Types of Blog Posts • • • • • • • • Instructional Informational Research Interviews Case Study Lists and Links Tips Guest Posts The PerfectThe BlogPerfect Post Blog Post POST TITLE Opening paragraph What is post about? Image to illustrate post Keyword Caption Body of the Post Topic sentence for each paragraph Sensible linking Use headers Use images or videos to support text Conclusion Lesson Learned End with a question to encourage comments Related Posts 15 words or less Keyword phrases Respond to all comments Consider follow up posts Images Are Important • Six ways the right photo can increase readership and blog views. Photos can: • Convey the overall feeling or emotion of your post • Illustrate a metaphor or analogy that is part of your main idea • Evoke surprise or curiosity • Complement your headline • Make your reader smile • Readers are visual learners and images can help people take in and retain information better. Blogging: Style Guidelines Blogging: Style Guidelines • 250-750 words, sometimes longer • Use creative commons images or your own photos to give interest • Descriptive title, questions help encourage interaction • First paragraph to state what you’re writing about • “Chunk” your text, use headlines • Make it scanable Small Group Exercise: Flesh Out Your Blog Post Ideas 1. 2. 3. 4. Steps Review the ideas you have for blog post topics. Write a description of what the post will be about and the format Identify if you need to do research for additional information What image can you use to illustrate your post? 1. 2. 3. 4. 5. 6. Focus Areas Youth Women’s Issues Education Poverty Reduction Civil Society All Other Reflection: Share Pair Reflections: Share Pair What is one blog post that you can write when you get back to your organization?