Transcript Document
I Think I Can Making the Case for a Digital Organizer What do Muggsy Bogues, The Little Blue Engine and everyone at Families 2015 Have in Common? .org Florida CHAIN Online in 2014 CHAIN was able to initiate and participate in numerous social media campaigns including: Marketplace/Enrollment, the Coverage Gap, CHIP, among others .org Our Impact and Growth We’ve been able to achieve an increase in followers across all of our social media platforms and reach an even wider audience with each post/update. Total Post Reach in 2014: 173,943 Total Post Impressions in 2014: 389,593 The Rundown • Investing in a Digital Organizer • The Work of a Digital Organizer and How It Helps • • • • Daily responsibilities Creating Content Developing Partnerships Breaking News “Objectively speaking, a Digital Organizer is invaluable to your organization. No, really!” - Scott Darius, CHAIN Digital Organizer .org The Investment… • More than it being innovative or a trend, social media is an OPPORTUNITY • Its an opportunity to show your target audience who you are and the value you bring to your communities. It helps you build trust and solidify your reputation .org Making the Investment • Designating resources for a Digital Organizer can have benefits beyond simply performing better on social media. • Having the dedicated position also attracts national funders, who increasingly are seeing the benefits of an effective social media presence. .org Return on Investment Source: Waggener Edstrom Aside from the potential draw for funders, investing in a Digital Organizer can translate into more outside donations, volunteers, and community participation .org The Work of a Digital Organizer And How It Helps You .org News and Information • Information sharing is likely to be the bread and butter of social media account. • Most days will begin with reading through headlines, articles, and reports on your issues and deciding what if/any are worth sharing. Information can be shared easily and quickly on social media through the use of templates .org Syncing/Checking Calendar • Its helpful to have a calendar of upcoming events and holidays (ie: Women’s Health Week or Doogie Howser Appreciation Day) that if integrated correctly, might increase your mainstream exposure. • Your events should also be listed on with accompanying posts/graphics ready for sharing leading up to event. .org Tracking & Sharing Your Initiatives • Take every opportunity to let your audience and the community know what you are up to as an organization. • The Digital Organizer can help with both branding the initiatives and projects as yours and grow the project’s exposure. .org Custom Content • Doing any of the aforementioned means your Digital Organizer will be responsible for creating a lot of custom content. • This can be made easier by: • Maintaining a bank of event photos • Using simple programs for editing (PowerPoint, Paint, Photoshop Elements) .org Creating Templates • Creating template graphics can save you time and enhance consistency. • Template examples: Upcoming events, Did You Know, Share Your Story, Consumer quotes, etc .org Making Waves • Even with a single Digital Organizer, it’s important to remember that he/she is not alone in our shared objective • Engagement requires initiating discussions, answering questions, and building support through likes, comments, and shares. • This means both with your followers and other organizations. .org Developing Partnerships • Plugging in and coordinating with national and local partners on social media efforts (ie Tweetchats, Thunderclaps) lessens the burden for a Digital Organizer and is good for business In just one Tweetchat with MomsRising on Substance Use Disorders and the ACA our conversation reached 217,251 Twitter accounts for 3,232,868 potential readers! .org Using Relationships • Often, there’s no need to create what is already available. • Partners are always looking to share infographics and other resources. Doing the Research • The growing availability of social media data direct from the source (ie: Facebook Insights, Twitter Analytics) increases SMs potential effectiveness for your organization • Identify trends to better understand things like what messaging is working and what time of day is best for posting. .org And When News Breaks… Planning Your Reaction • The Digital Organizer is a good person to include in an internal huddle to plan the organization’s reaction to the news. • The press and media organizations all live on social media, namely, Twitter (effective for sharing your response with them quickly) .org You’re ready to respond • Having a breaking news template that lets you share a headline and a grabbing quote is an effective way to stand out in a time where everyone will be reporting on the same event. .org The bottom line… Thank You! [email protected] .org