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Sport and Recreation Alliance Conference
Delivering Government’s priorities for sport
Jennie Price
Chief Executive
Sport England
1
• Government’s current priorities
• What we have learnt
• Future direction of travel
• The Big Society – how does it fit in
2
Government’s current
priorities
3
Priorities for grassroots sport
•
•
•
•
•
•
•
Greater impact
More people playing more often
For its own sake
And for the wider benefits
Cost reduction
Value for money
In tune with wider policy agendas:
• Localism
• Private and voluntary sectors in the lead
• Big Society
4
Signals in the Comprehensive Spending
Review
•
•
•
•
•
•
•
Sport England - 33% cut in Exchequer Revenue over 4
years
And a 40% cut per year in Exchequer capital
UK Sport – 28% reduction in Exchequer funding over 4
years
Reduced DfE funding for the school sport network
26% reduction in local authority funding over four years
Protect investment in NGBs
Deliver savings through the merger with UK Sport
5
And…
•
•
•
•
More lottery funding
Return to the four pillars
End of Olympic ‘take’ in 2012/13
Dependence on ticket sales
6
6
More broadly
•
•
•
•
Structural changes in the NHS
No RDAs
Fewer cross Departmental programmes
Less money in the third sector
7
Participation: what we have learnt
8
There is variation in NGB progress towards growth targets
10 positive
19 negative
175,000
-175,000
Source: APS5Q1 compared with APS2 (baseline), chart shows change on baseline for sports shown, i.e. their progress towards their growth target. Sports in red have seen a negative trend (i.e. 1 x 30
participation is lower than at baseline by the amounts shown)
9
Swimming
Tennis
Rugby Union
Football
Rugby League*
Basketball
Cricket
Bowls**
Badminton
Sailing
Rowing
Hockey
Equestrian
Volleyball
Snowsport
Fencing
Baseball/softball
Judo
Canoeing
Squash & racketball
Boxing
Golf
-125,000
Gymnastics & Trampolining*
-75,000
Rounders
-25,000
Netball
25,000
Mountaineering
75,000
Table Tennis
125,000
Cycling
Once a week participation (adults)
225,000
Athletics
Change in once a week participation for key funded sports
275,000
Age group patterns are emerging
APS1
40%
35%
% adults
30%
APS4 Q3
Drop Off 16-18 yrs remain high
20 + yr olds sustaining participation
Drop Off now significant at 27 + yr olds
Growth appearing at 37 – 39 yrs olds
25%
Late 40’s sustaining participation
20%
15%
10%
5%
0%
16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74
Age
Source: APS1 and APS4 Q3, chart shows proportion of adults that take part in 3 x 30 sport (the ‘one million’ indicator)
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Clear patterns of participation are emerging by sport
Athletics = frequent habit
Badminton = volumes at once a week
levels
0.9%
0.9%
1 x p.w.
2 x p.w.
0.8%
0.8%
3 x p.w.
0.7%
% adults
% adults
0.7%
1 x p.w.
0.6%
0.5%
0.4%
0.6%
0.5%
0.4%
0.3%
0.3%
4 x p.w.
5 x p.w.
0.2%
0.2%
0.1%
0.1%
0.0%
2 x p.w.
0.0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728
Number of sessions per month (from 0 on left to 28 on right)
Number of sessions per month (from 0 on left to 28 on right)
Source: APS data based on adult participation in the past 28 days. 1 x p.w. is four sessions per month, 2 x p.w. is 8 sessions per month and the blocks in between show the people taking part at
frequencies between these levels
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NGBs need to look outside the traditional club setting to reach new
participants
Adult sports participation (monthly)
club members
other participants
6,000,000
Changed approach
to focus on non-club
participants
5,000,000
Adults (16+)
4,000,000
3,000,000
Expanding focus
beyond club
structure
2,000,000
1,000,000
Planning to use club
structure in new and
different ways
-
Swimming
Cycling
Tennis
Rugby Union
Source: Active People Survey 4 quarter 3 (July 2009 to July 2010). Total bar (combining light and dark blue) shows the number of adult participants in that sport defined as a 30 minute,
moderate intensity session at least one day in the previous 28 days. Of these, club members are defined as participants that have been a member of a sports club so that they can participate in
that sport in the last four weeks. Other participants are the total participants minus club members.
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Commercial sector is a growing influence on participation rates
Finding profitable
demand
Developing
innovation
• Commercial companies driving the
running ‘boom’
• 5 a side football numbers driven by
commercial sector
• Continuing to evolve products and
services to maintain interest
• Different ways of satisfying
demand for participation
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• Over 1 million people running in
commercial events each year
• Powerleague plans expansion
from 44 to 200 sites in next two
years
• Gym classes constantly
changing products
• British Cycling largely driven by
Sky
• Ping! Ideas from the commercial
arts sector
Local authorities will have different approaches to sport in response to
funding cuts
Priority choices
Same for more:
PRICE 
Increasing
council tax
Increasing fees and
charges
Less for less:
CUTS
Service cuts
Redundancies
Same for less:
EFFICIENCY
Recruitment
freeze
Asset management
Efficient procurement
Outsourcing
Redundancies
More for less:
REDESIGN
Demand management
restricting access to services
Delivery in
partnership
Savings through
partnerships
Back office efficiency
Service redesign
Prevention
Strategic
Commissioning
Demand management reducing need
Based on Audit Commission, Surviving the Crunch, 2010
14
Local authorities and education are key facility providers, so funding cuts could
impact on provision and access
Ownership of sports facilities in England
100%
90%
6%
7%
4%
5%
2%
80%
4%
3%
34%
32%
5%
3%
4%
52%
76%
50%
73%
29%
40%
Others
Sports clubs
42%
70%
60%
8%
Commercial
54%
33%
30%
Education
20%
33%
31%
10%
17%
2%
9%
17%
15%
Golf
Health and
fitness
Artificial
grass pitches
Local Authority
0%
Grass
pitches
Sports halls
Swimming
pools
Source: Active Places Power. This chart shows the distribution of facilities according to ownership based on January 2011 data. This analysis does not take into account the volumes of participants in each type of facility, or the access that is
permitted to these (for instance education sites may or may not be accessible for community use).
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Future direction of travel
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Ministers’ first request: a mass participation legacy plan
Places
People
Play
Iconic facilities
Sport Makers
Gold Challenge
(£30m)
(£4m)
(£3m)
Inspired facilities
Sportivate
(£50m)
(£32m)
Protecting Playing
fields
(£10m)
Disability Sport (£8m)
School Games (£35.5m)
NGB investment – Mass Participation Programmes
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2011/12 is a transitional year
Places People Play
NGB
Whole Sport Plans
School Games
Funding
Local Provision
Admin costs
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Statutory roles and
funded partners
Strategic work/
market development
The Big Society in sport
• More local decision making
• Less ring fencing of spend, more devolution
to individuals
• Asset transfer
• Emphasis on the voluntary sector
• Transparency and public accountability
• Impact not ‘targets’
19