Transcript XYZ Consultants, LLC

XYZ Consultants, LLC
TEAM
TEAM
TEAM
TEAM
TEAM
MEMBER
MEMBER
MEMBER
MEMBER
MEMBER
Restaurant Name
 …tagline/statement that is reflective of your
restaurant theme/market position,
 …like

When you’re here, you’re family.
Our Core Theme and Identity
 Description of cuisine
 Market position
 Value proposition from customer’s perspective
 Etc.
Our Target Market
 Description of target market, in terms of
 customer types,
 location,
 segment within a given cuisine (e.g., fast Italian),
 service dimension (French service, build-your-own pizza,
walk-up window, etc.)
 Other relevant descriptors
Core Strategy
 Description of value proposition from investor’s
perspective
 Generic strategy type

Low-cost, differentiation, focus…?
 Critical success factors
 Identify 2-3 factors, activities, strategic space, etc. that will
make your strategy work
 Your capabilities
 Which Value Chain Activities that give you an advantage
 etc.
Menu
Starters, Soups, Salads
Entrees
 Carolina Low Country Halibut
Featured
Ingredients
• Halibut
• Spinach
• Grits
• Pernod
• Cream sauce
• Broccoli rabe
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Seared filet of fresh Halibut served over griddled
Southern-style grits cakes and wilted leeks,
finished with a light Pernod cream sauce
Garlic and sea salt-roasted broccoli rabe
Home made Caesar salad
Wine pairing – Cakebread Chardonnay,
Anderson Valley, 2005
 Statement re: Why this dish is
representative of restaurant strategy,
theme, market position?
 Menu Price = $ 29.95 + $9.50
Principal Competitors
Dudley’s
Metropol
 Cuisine
 Cuisine
 Brief description
 Brief description
 Customers
 Customers
Principal Competitors
Merrick Inn
Portofino
 Cuisine
 Cuisine
 Brief description
 Brief description
 Customers
 Customers
General
Address or
Neighborhood
Other locational
descriptors, like Next
to Lexington Opera
House
Us
Dudley’s
Merrick
Inn
General
Address or
Neighborhood
Other locational
descriptors, like Next
to Lexington Opera
House
Us
Dudley’s
Merrick
Inn
Us
General
Address or
Neighborhood
Other locational
descriptors, like Next to
Lexington Opera House
Dudley’s
Merrick
Inn
Physical
Characteristics
 Seating
 Indoor, patio, etc.
 Capacity
 Bar, other
 Tables
 Type
 Size
 Shape
 Settings (white linen, brown paper, etc).
 Décor
 Other – lighting, music,
Layout
Total Sq. Ft.
No. Seats
No. Tables
Bar
Staffing Plan
Front of the House
Back of the House
 General manager
 Executive chef
 1 Maître d‘
 2 Line Cooks
 4 Wait Staff
 1 Dishwasher
 1 Bartender
 1 Sommelier
 1 Bus Boys
 2 Valet parking attendants
Marketing Plan
High Hope Steeplechase
WUKY Sponsor
 Hospitality booth near finish
 10-second radio spots
line
 Full-page color ad in race day
program
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

NPR “Morning Edition”
NPR “All Things Considered”
WUKY “Curtains at Eight”
Marketing Plan
Magazine Ads
Sponsorship for LEXArt’s
“Gallery Hop”
 The Lane Report
 Support for (and ad appearing
 Smiley Pete Publications

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Business Lexington
The Chevy Chaser
Southsider
 Keeneland Magazine
 Keeneland spring and fall racing
programs
in) official “Gallery Hop Guide”
Annual Gross
Profit
Before Taxes
$ 27,779
Budget Item
Revenue per Day
Amount
$ 2958
Food Cost per Day
$ 1312
Labor Cost per Day
1337
Operations Cost per Day
201
Total Costs per Day
$ 2851
Gross Profit
per Day
per Year
$
106
$ 27,779
Food % of Revenue
44%
Labor % of Revenue
45%
Restaurant
Name here
 Concluding comments
 Why will your business plan work?
Because of strategy?
 Unique insights/perspective?
 Implementation and execution?
