Transcript Logs, ethos & pathos quiz slideshow

Strategies to Look for in Persuasion
 Ethos (authority)
 Pathos (emotions or values)
 Logos (statistics, facts, proof)
 Cause
and Effect (if this
occurs…then this will happen)
 Analogy (a comparison to illustrate
your point more clearly)
Questions to Help You Recognize Logos
Logos:
 Is the thesis clear and specific? (for help
with thesis statements, see the Revising
Thesis Statements handout)
 Is the thesis supported by strong reasons
and credible evidence?
 Is the argument logical and arranged in a
well-reasoned order?
Questions to Help You Recognize Ethos
Ethos:
 What are the writer’s qualifications? How has the writer
connected him/herself to the topic being discussed?
 Does the writer demonstrate respect for multiple
viewpoints by using sources in the text?
 Are sources credible? Are sources documented
appropriately?
 Does the writer use a tone that is suitable for the
audience/purpose? Is the diction (word choice) used
appropriate for the audience/purpose?
 Is the document presented in a polished and
professional manner?
Questions to Help you Recognize Pathos
Pathos:
 Are vivid examples, details and images
used to engage the reader’s emotions and
imagination?
 Does the writer appeal to the values and
beliefs of the reader by using examples
readers can
 relate to or care about?
Ethos, Pathos, and Logos Can Also
Be Found In Advertising!
 Imagine the following advertisements and
lets decide as a class whether they would
be an example of Ethos, Pathos, or
Logos
Ethos, Pathos, or Logos?
A child is
shown
covered in
bug bites after
using an
inferior bug
spray.
Ethos, Pathos, or Logos?
 "I am not unmindful that some of you have come here out of great
trials and tribulations. Some of you have come fresh from narrow jail
cells. And some of you have come from areas where your quest -quest for freedom left you battered by the storms of persecution and
staggered by the winds of police brutality. You have been the
veterans of creative suffering. Continue to work with the faith that
unearned suffering is redemptive. Go back to Mississippi, go back to
Alabama, go back to South Carolina, go back to Georgia, go back to
Louisiana, go back to the slums and ghettos of our northern cities,
knowing that somehow this situation can and will be changed."
I Have a Dream by Martin Luther King Jr.
August 28th, 1963
Ethos, Pathos, or Logos?
Tiger
Woods
endorses
Nike.
Ethos, Pathos, or Logos?
Sprite Zero
is 100%
sugar-free.
Ethos, Pathos, or Logos?
A 32-oz. bottle
of Tide holds
enough to
wash 32
loads.
Ethos, Pathos, or Logos?
A commercial
shows an
image of a
happy couple
riding in a
Corvette.
Ethos, Pathos, or Logos?
Cardiologists
recommend
Ecotrin more
than any other
brand of
aspirin.
Ethos, Pathos, or Logos?
Advil Liqui-
Gels provide
up to 8 hours
of
continuous
pain relief.
Ethos, Pathos, or Logos?
A magazine
ad shows
people
smiling while
smoking
cigarettes.
Ethos, Pathos, or Logos?
Our spokesperson, Mr. Coyote
says "I'm not really a coyote, but I
play one on tv. I've used Acme
products for years. Their
slingshots, rocket launchers,
crowbars, pogo sticks, and power
pills are the best around. And
don't forget their high-powered
dynamite! I buy everything from
Acme. They are the company that
I trust the most."
Ethos, Pathos, or Logos?
ACME is currently working
towards a patent on our
process. Our scientists are
exploring ways to use the
process in cars, houses,
airplanes, and almost anything
else that needs power. ACME
batteries will be refitted with
small dihydro-cesium reactors.
Once the entire world is
powered by ACME's
generators, we can all relax and
enjoy a much easier life.
typical example of energy released
from the dihydro-cesium process.
Ethos, Pathos, or Logos?
 A baby turtle breaks free from the leathery shell of its
egg, catching its first glimpse of its first sunrise. It
pauses a moment to rest, unaware of the danger that
lies so close to it. As the tide comes in, approaching the
nest, it also approaches a small pile of metal - cesium.
The water draws closer and closer, the turtle
unsuspecting of the danger. Finally, the water touches
the cesium. The nest is torn to bits in the resulting
explosion, destroying even more
of an endangered species.
 Why does this happen? One name:
Acme.
Ethos, Pathos, or Logos?
 Let us begin with a simple proposition: What
democracy requires is public debate, not
information. Of course it needs information too, but the
kind of information it needs can be generated only by
vigorous popular debate. We do not know what we
need to know until we ask the right questions, and we
can identify the right questions only by subjecting our
ideas about the world to the test of public
controversy. Information, usually seen as the
precondition of debate, is better understood as its by
product. When we get into arguments that focus and
fully engage our attention, we become avid seekers of
relevant information. Otherwise, we take in information
passively--if we take it in at all.
ETHOS, PATHOS, LOGOS??
 Let us endeavor so to live that when we come
to die even the undertaker will be sorry. ~
Mark Twain
Ethos, Pathos, or Logos?
 PRESIDENT BARACK
OBAMA: Thank you. Thank
you.
My fellow citizens: I stand
here today humbled by the
task before us, grateful for
the trust you have bestowed,
mindful of the sacrifices
borne by our ancestors. I
thank President Bush for his
service to our nation...