Transcript Document
High Street UK 2020 WELCOME Simon Quin & Professor Cathy Parker Institute of Place Management, Manchester Metropolitan University Vitality & viability 49.4% 2000 45.7% 2006 42.2% 39.8% 2011 2014 town centre retail spend falling Italy Share of retail spend that is online 2014 Poland Spain France Netherlands Canada Sweden Germany US UK 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% Alsager Altrincham Ballymena Barnsley Congleton Holmfirth Market Rasen Morley St George, Bristol Wrexham Literature review finding the evidence 1 164 measures of retail centre performance 2 166 factors that influence performance 50 additional factors identified by town partners! 22 experts ranked 201 factors 1.How much influence each factor has on the vitality and viability of the High Street 2.How much control a location has over the factor HSUK 2020 model Not worth it Get on with it! Forget it Live with it How much control over a factor Child-minding centre Deliveries Political climate Methods of classification Opening hours Spatial structure Leadership Location How much each factor influences vitality and viability 3.900 APPEARANCE How much town can influence factor 3.700 PLACE MARKETING NECESSITIES PLACE ASSURANCE NETWORKS & PARTNERSHIPSEXPERIENCE ENTERTAINMENT AND LEISURE 3.500 RECREATIONAL SPACE MANAGEMENT MERCHANDISE Anchors VISION&STRATEGY RETAILERS WALKING DIVERSITY ADAPTABILITY 3.300 ACTIVITY HOURS Chain vs independent Safety/crime 3.100 LIVEABLE ATTRACTIVENESS Comparison/convenience Barriers to Entry 2.900 ACCESSIBLE 2.700 3.300 3.500 3.700 3.900 4.100 4.300 How much factor influences vitality and viability 4.500 4.700 Amenity Attractions 4 As Accessibility Action 1. Attractions what the centre has to offer Retailers Comparison/convenience Chain vs Independent Merchandise Anchors Diversity Entertainment & Leisure 2. Accessibility getting into, out of, and around the centre Walking Accessible Liveable 3. Amenity experience within the centre Appearance Experience Necessities Attractiveness Recreational space Safety and crime Store development 4. Action making things happen 4. Animator making things happen Activity hours Vision & strategy (leadership) Place marketing Management Barriers to entry Place assurance Adaptability Networks & partnerships Repositioning Rebranding 4 Rs Reinventing Restructuring Restructuring town centres are complex and contested places. They need vision, leadership and partnership management (Peel 2014, Rainisto 2003) Footfall data indicator of vitality Supplied by Springboard 62 UK towns and cities 30 months of footfall (2012-2014) 563,828,709 people counted! Spatial Macro FOOTFALL Competition Economy Location Organisation Offer Internet Micro Vacancy Catchment Meso Spatial Macro Meso Micro CHURCH ROAD FOOTFALL FORECAST Spatial Resident population Location anda dense urban population + Serves employment + Has nearly 3000 businesses +Has a resident population 92,300 Meso Competition Vacancy - Catchment is attracted to city and rivals - Attractiveness is weakened by vacancy 59,976 Micro Organisation - 13% of footfall lost throughOffer lack of organisational control - Lack of reliable footfall profile. Is CR providing an appropriate offer? (Comparison, Convenience or Speciality?) 53,041 Mansfield, Gravesend, Grimsby Macro Average monthly footfall in 2020 Economy Internet shopping 47,710 Smaller, comparison shopping towns more at risk. Retail parks and Internet taking more footfall. Why measure footfall? Represents how important you are to your catchment – not just retail Tells you what type of town you are Tells you if initiatives are working Helps town and stakeholders adapt to changing conditions What type of town are you? 1. Comparison Shopping Town A strong retail offer. Comparison Shopping towns Wide range of retail choice Strong retail anchor(s) Large catchment area Accessible by choice of means of transport Organise themselves to compete with other comparison towns and channels What type of town are you? 2. Speciality town A unique offer, including retail, events, heritage, etc. Speciality towns Offer something unique and special Anchor(s) not retail Attract visitors but serve local population Have longer dwell time Organise themselves to protect and promote identity and positioning What type of town are you? 3. Convenience/Community town A convenient location for a mix of retail, services and other benefits. Convenience/community town Focused on local community (offer, opening times, events etc) Convenience anchor – work, public transport, food shopping, markets Offers convenient mix of goods and services Accessible and locally connected Convenience/community town Organise themselves to manage accessibility, concentration, reliability, and customer service……and identify additions to augment offer (click & collect etc) and Church Road? We don’t know…. A convenience/community centre? Footfall profile needed to assess Questions 1. What type of centre is Church Road now? 2. What type of centre will meet the needs of the 2020 catchment? 3. How is the area organised and how will you address the 25 HSUK2020 priorities? [email protected]