Consequences…

O Comedian canned Gilbert Gottfried, former duck voice for the advertisements of U.S. insurance company Aflac, in March 2011 after callously tweeting about Japan's earthquake disaster.

Consequences…

O Two Domino's Pizza employees add mucus and intestinal gas to food preparation, posted a documentary video of it on YouTube and wound up fired and in jail on charges of felony counts.

Bad Things Happen to Others…not ME

O O O O O O The mistakes YOU make online will stay with YOU.

Companies go online first to look for red flags … if all is well, then they will look for your awards.

People will judge YOU based on what they find online.

Once it is posted online, YOU are no longer in control of your content.

Digital content stays online forever.

YOUR online reputation is a very real permanent record –one that reflects every good or bad decision YOU make.

O O O

Things Employers Look At

you put the Pratt Pictures . O 11% rejected for inappropriate photos.

Information . O 13% rejected for lying about qualifications & information. Posts and statuses . O O O O 11% rejected for inappropriate comments, 11% about previous jobs 11% for poor communication skills 11% for discriminatory comments But on facebook it says you went to the University of Michigan Combined 19% for content of alcohol abuse and drug use.

O Total of 63% of candidates rejected for posts and statuses.

Consequences…

O UCLA junior, stressed and annoyed during finals week posts a video to YouTube complaining about Asians in the library. After 10+ million views, girl received death threats and had to leave UCLA

Why is YOUR online reputation important?

O O O O 81% of singles in their 20s have searched their dates A bad online reputation can kill potential jobs , business , or relationships chance to defend yourself.

without you ever having the Employers use the thoughts & judgments that you make available to the public as a reflection of what you will do with clients, team members, and them.

Social Intelligence Corp ., scours the Internet for information you freely shared and sells that data to your potential employers.

The New Background Check

O O O O O 91% of employers are now using Facebook, LinkedIn, Twitter, etc. as a screening tool for potential employees. 76% check Facebook profiles 48% check LinkedIn 53% check Twitter Only 7% of employers say they do not use sites like these to screen employees

What is Social Intelligence?

O O O O O Name, email address, permanent address, employer info Screen shots of your material Comments by Social Intelligence concerning its findings of you Prevents discrimination claims when companies do their own investigation Protects certain information O i.e. race, religion, national origin, sexual orientation, and disability status http://www.socialintel.com/social-media-employment-screening/process/

*

Be Smart. Employers make decisions based on whether or not they like your attitude and ethics.

* O O Screening is done early on – before you get a chance to give your view of your abilities.

69% of people are rejected due to information obtained about them on social networking sites. But… O O 86% of employers say a positive online reputation factors into their hiring decision 68% of those employers hired a candidate for the good things they found about them on these sites.

Take Charge of Your Online Reputation

O O O Think about what you want your reputation to be online…..

START NOW!

Use technology to your advantage O O O O O O O Monitor and manage your reputation Learn what employers want to see Publish your personal interests (blog, join groups) Create separate accounts for personal/private Own your domain Have multiple profiles that establish your unique persona Create an online portfolio Work together with friends to check your work

Questions?