Transcript MIATCO Services Presentation

Food Export Association of the Midwest
USA and Food Export USA-Northeast
Programs and Services for Importers
Bringing the Foods of the Midwest and Northeast to the World
Who are Food Export-Midwest and Food
Export-Northeast?
• Private, non-profit international trade organizations
• Members are State Agricultural Promotion Agencies
• Work with producers in the Midwest and Northeast
• Often work with small and medium-sized US producers
• Focus on products that are value-added & consumer-oriented
• Members promote our services to the companies within their
state
• Governed by a Board of Directors/Board of Trustees consisting
of Secretaries, Directors or Commissioners of Agriculture from
member states
Our Mission
Food Export Association of the Midwest U.S.A. and
Food Export USA-Northeast are non-profit
organizations that use federal, state, and industry
resources to promote the export of Midwestern and
Northeastern food and agriculture products.
Strategic Alliance
• Alliance began April 1, 2000
• One Executive Director for both groups
• We have seen many benefits
Four Regional Trade Groups
Products We Work With
• Focus on Products that are Value-added,
Consumer-oriented
• Branded food products
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Snack Foods
Convenience Foods
Natural Products
Specialty Foods
Private Label
Food Ingredients
Foodservice Products
Feed Ingredients
Other Value-Added Agricultural Products
Seafood
How Do We Achieve Our Mission?
 Education
 Market Entry
 Market Promotion
Programs and Services
• Education
– Newsletter
– Websites
• Market Entry
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Market Builder
Food Show PLUS!TM
Buyers Missions
Trade Missions
Trade Lead Connection
• Market Promotion
– Branded Program
U.S. Foodlink
• Informs readers about issues that affect
global trade
• Focuses on trends in the U.S. that affect retail
and food service industries
• Showcases new products from the Midwest
and Northeast U.S.
• Information is available in three formats:
- bi-monthly newsletter
- bi-weekly email news bulletins
- Web site, www.usfoodlink.com
U.S. Foodlink Newsletter
 Partnership with Progressive
Grocer/VNU Publishing
 Educate readers about products
made in the Midwest and Northeast
 In-depth articles on the latest food
trends and issues related to food
service and retail industries
 Published bi-monthly
 New Products highlight
 U.S. state profiles
U.S. Foodlink E-mail Bulletin
• Partnership with Food Institute
Ÿ Comprehensive news source for food
industry-related topics
Ÿ Published biweekly
U.S. Foodlink Website
www.usfoodlink.com
• One-stop for latest news,
research, and trends
• Find new products made
in the Midwest and Northeast
• Upcoming events and
tradeshows
Market Builder Service
Offers Distributors the Opportunity to Meet with Suppliers
 Cost effective primary in-country research
 Offered in numerous countries worldwide
 Services include: Market Scan or Rep Finder
• Market Scan
– Store Check
– Distribution Analysis
– Competitive Product
Shopping
– Importation Analysis
– Distributor Referrals
• Rep Finder
– Distributor Referrals
– Market Visits
Food Show PLUS!TM
Links International Buyers with Suppliers
• Introductions to qualified suppliers at
tradeshows
- Would you like to participate?
• Translation of company information
• Interpreters at company booth
• Site visits, industry tours, pre-show briefing
Buyers Missions
Meet Suppliers in the U.S.
• Buyers are invited to the U.S. to meet with food and
agricultural companies
• One-on-one meetings with pre-qualified suppliers
• Establish new contacts with long-term sales potential
• Often in conjunction with U.S.-based trade shows
- i.e. Food Marketing Institute, Fancy Food Shows, National
Restaurant Association
• Be a part of the mission?
- Develop new partnerships with U.S. suppliers
Trade Missions
U.S. Suppliers Come To You
• 3-day activity to bring suppliers to various countries
• Suppliers receive import analysis and competitive store
check
• Seminars on product label requirements
• Table-top reception, suppliers feature products to
interested buyers
• Schedule one-on-one meetings with suppliers
• Companies featured in brochures that are printed in local
language
• Essential tools provided, such as ground transportation
and interpreters throughout mission
Trade Lead Connection
Find U.S. Products
 Buyers are able to submit leads electronically
through our website by completing our form online
 Leads are sent to states and registered suppliers
within 24 hours.
 Suppliers respond directly and provide information
Branded Program
• Cost share assistance for branded products in
your market
• U.S. supplier submits application
– small companies only (<500 employees)
– or agricultural producer cooperatives
• Covers 50% of eligible promotional expenses
• Importer/distributor expenses also eligible
• All products must have a minimum of 50% U.S.
agricultural origin
Details of the Program
• Maximum $300,000 per company per year for
all markets and minimum is $2,500
• Maximum 5 years of funding per country
• All products promoted as “Product of USA”
• Activities approved in advance
• Company incurs all expenses up front
– Funds released on a reimbursement basis, subject
to documentation
What Are Eligible Expenses?
Expenses You Can Be Paid For
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Advertising and publications
International Trade Shows
Promotions & demonstrations
Public relations and seminars
Package and label changes
Freight costs for samples
Ads and Publications
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TV, Radio, Billboards
Newspapers, Magazines, Trade Journals
Flyers, Direct Mail
Brochures, Pamphlets, Sell Sheets
Taiwan
Print Advertising
Canada
Turkey
Print Advertising
Germany
Canada
- Taiwan
Print Advertising
Domestic Show Ad
Korea
Billboard Advertising
Israel
Wrapping Advertising
Korea
- Kuwait
Marketing / POS Materials
The Creation, Printing, Placement and Translation of:
Flyers, Direct Mail, Brochures, Pamphlets, Sell Sheets,
Give-a-way items and more…
Sell
Sheets
Brochures
Posters
Catalogs
Shelf
Talkers
Recipe
Cards
Banners
Give-a-way
POS Materials
– Korea POS
Tri Fold
Brochure
POS Materials: Shelf Talkers & Displays
POS Materials: Posters/Banners
Turkey
United Kingdom
POS Materials: Give-Away Items
International Trade Shows
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Booth costs
Rented equipment, chairs, tables, lights, etc
Freight costs
Temporary signage
Interpreters/Translators
Giveaway Items (up to $1/item)
Must exhibit in USA pavilion unless prior
approval is granted
Posters
Foreign Tradeshows
Electrical
Booth Cost
This plant if
rented
Chair Rental
Magazine
Rack Rental
Carpet
USA Pavilion at Show
Foreign Tradeshows
Polagra Poznan
IFIA Tokyo
Promotions and Demonstrations
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In-store and food service promotions
End-of-aisle displays
Shipment of samples
Temporary displays
Posters, banners, shelf talkers
Giveaways, awards, prizes, gifts (up to
$1/item)
• Demos to the trade and consumers
Demonstrations/Merchandising: Uniforms
shirts and hats for
various events
Demonstrations/Merchandising: Displays
Banners
Temporary Display stand
Supplies
Uniforms
Demonstrations/Merchandising
Demonstrations in
the Middle East
Demonstrations/Merchandising
• Demo Report
• Demo reports can be
used as an alternative to
photos of demonstrations
Label Modifications
• Eligibility requirements:
– When REQUIRED by importing country
– Changes to existing packages, NOT for new
products
– Must show original and modified label
– U.S. Origin statement
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Design costs (for required changes only)
Translation costs
Production/printing costs (one year supply only)
Labor to attach stickers (if done by outside vendor)
Package and Labeling
English/French for Canada
Package and Labeling
Russia
Mexico
Package and Labeling
•Popcorn Arabic
package modification.
• We can pay for a
variety of flavors
• We can pay for the
microwave bag, overwrap and 3 pack box
Ineligible Claim Examples
OTHER
Food Export
FEES
NO USA
ORIGIN
USA
PROMOTIONS
AGENT
TRAVEL
INELIGIBLE
COUPONS
PRODUCT
COSTS
CAPITAL
EXPENSES
DOMESTIC
TRAVEL
Public Relations and Seminars
• Editorial Placements
• Space and Equipment
Rental
• Duplication of
Seminar Materials
• Writing of Press
Releases, Press Info
Packets
Questions to Ask Yourself
• Do I buy products with an agricultural
origin from the U.S.?
• Are any of my suppliers of these
products “SMALL” companies?
(less than 500 employees)
What paperwork do I need to provide
my supplier in order to get paid?
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Invoice (what you paid for...)
Proof of payment (how you paid...)
Proof of activity (what you did...)
Proof of USA (MUST promote US origin)
English translation and foreign currency
exchange rate based on time of
payment
Questions to Ask Yourself
• How much do my small company suppliers
and I spend each year promoting products?
• What eligible activities are already part of
our marketing strategy?
Questions to Ask Yourself
• What effect would it have on our sales if we
– ran twice as many ads?
– exhibited at twice as many trade shows?
– conducted twice as many in-store demos?
• What effect would it have on our sales if we
– issued more promotional items?
– developed more product literature, sell sheets, etc.?
Questions to Ask Yourself
• Are there products I would like to carry but my
potential supplier’s package or label does not
comply with my country’s import requirements?
• Would cutting in half the net cost of changing
the package/label make it possible to start
carrying those products?
How to Apply
• Contact your supplier and have them prequalify and apply at: www.brandedprogram.org
• Program Year is January 1st - December 31st.
All activities must end and be paid for.
• Suppliers can apply every year for a total of
five years in a given market.
Food Export Association of the
Midwest U.S.A.
309 West Washington, Ste.600
Chicago, IL 60606
Tel: 312.334.9200
Fax: 312.334.9230
web site: www.foodexport.org
Email: [email protected]
Robin Wang
SMH International Shanghai
29G, Pufa Tower
588 S Pudong Rd
Pudong, Shanghai,
People's Republic of China 200120
Tel: 86-21-6888-9835
Fax: 86-21-5877-5839
[email protected]