Transcript Slide 1

To: Bob & Mary Seller
From: Jim Bolger
Re: Your Guide to Selling Your Home
Dear Bob & Mary,
I am different from most real estate professionals. My unique background and training have taught me
what it is that makes a competent real estate agent. That’s why in my business, it’s all about you and
your needs. It’s about selling your home for the highest price possible so you can get on with the next
chapter in your life. I have built my business on results, and I am confident I can deliver for you as well.
I have the experience and know-how to put a sold sign on your property.
I know you're thinking about selling your home, and I want to be the real estate professional to help you.
I commit to working with you individually and taking the time to understand the unique selling points of
your home and neighborhood.
Most agents simply list homes, I market them.
From listing to closing, I am committed to navigating the entire process for you; using my expertise to
sell your home smoothly, and for top price. I will actively target the types of buyers most likely to want
your home. I will advise you about staging, and on the home repairs and improvements that will
maximize your asking price. I will advertise your home 24 hours a day, 7 days a week.
This package contains helpful information for you, including an overview of the home selling process,
answers to frequently asked questions, and details about my 10-step marketing plan.
After you've had the chance to review this information, I'd like to prepare an in-depth analysis of your
unique home, compare it to other homes in the market, and recommend a personalized marketing
program and pricing strategy for you.
I look forward to working with you in selling your home.
Yours Truly,
Jim Bolger
Keller Williams Sonoran Living
5301 N. Pima Road, Suite 130 Scottsdale, AZ 85250
P 480 266-8866 F 480 321-8600 E [email protected]
Jim Bolger | 480 266-8866
[email protected]
Your Agent for Today’s Market.
prepared for:
Bob & Mary Seller
compliments of:
Jim Bolger
Keller Williams Sonoran Living
5301 N. Pima Road, Suite130
Scottsdale, AZ 85250
Bob & Mary Seller
selling your home
It’s All About You
The Home Selling Process
Frequently Asked Questions
What I Do For You
10-Step Marketing Plan
Maximizing Your Home’s Value
Why Keller Williams Realty
About Me
What My Clients Say
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
it’s all about you
My real estate business has been built around one guiding principle: It's all about you.
Your Needs
Your Dreams
Your Concerns
Your Questions
Your Finances/Equity
Your Time
Your Life
My entire focus is on your complete satisfaction. In fact, I work to get the job done so well that you will
want to tell your friends and associates about it. Maybe that's why over 50% of my business comes
from repeat customers and referrals.
Good service speaks for itself.
I look forward to the opportunity to earn your business too.
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
the home selling process
There are a lot of details to be handled when selling a home. It is my job to streamline the home
sale process for you, ensuring everything is completed as quickly and efficiently as possible.
This overview was designed to help you understand my role in the various steps along the way.
Preparing for Sale
Conduct a comparative market analysis to establish a fair market value of your home
Prepare and complete the listing agreement
Recommend improvements to maximize your home's value
Place a lock box on your property, if needed
Marketing your Home
Enter listing information into the MLS
Place a For Sale sign on your property
Notify top local agents of this new listing
Schedule your home for office tour
Schedule your home for MLS tour
Distribute Just Listed flyers to your neighborhood
Post your home information on the Internet
Schedule and hold open houses
Notify all potential buyers with details of listing
Arrange showings for other agents
Communicating with You
Contact you regularly with feedback
Prepare and deliver regular progress reports to you
Discuss all marketing activities with you
Coordinating the Sale
Pre-qualify potential buyers
Present and discuss all offers with you
Negotiate your transaction with the other agent
Prepare and finalize the closing
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
the home selling process
…
continued
Other Ways I Can Help
Arrange for an agent to assist you in your relocation
Recommend a moving company
Provide you with a helpful moving checklist
Recommend preferred companies for related services
You can be sure that I will work hard to make the sale of your home as smooth and
stress-free as possible!
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
frequently asked questions
Are there things we should do to our home to help ensure the maximum price?
Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are
also small remodeling jobs that will pay off at resale. I can advise you about specific improvements
that will increase your home's marketability and value.
How often will you advertise our property?
I don't just list homes; I market them. I will make sure your home is marketed to potential buyers
around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the
types of buyers most likely to purchase your home. I know how to maximize the power of the
Internet for my clients, while also using traditional methods including newspaper ads, brochures,
yard signs and direct mail.
Will you be present at all showings?
At open houses I, or a member of my team, will be there. For showings, potential buyers will
bring their own agents to see your home. Most buyers prefer only their own agents be present when
evaluating a prospective new home.
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house will
not sell. If you choose to work with me, I will conduct a comparative market analysis prior to
recommending an asking price for your home. I will explain how I arrived at the price, but ultimately
the decision is up to you. I will offer my professional opinion on how the market will
value your home.
Do we have any responsibilities during the marketing of our home?
Your primary job during the sale of your home is to keep it neat and clean for showings and open
houses. A large part of a home's appeal involves staging, which is everything from furniture
placement to home fragrance. I will advise you on how to stage your home well, giving you easy
tips and quick fixes to maximize your home's appeal.
What happens once we get an offer?
I will help you consider each offer and negotiate the best deal for you. Once you've
accepted an offer, I will guide you through the entire closing process and ensure everything
proceeds smoothly.
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
what I do for you
All real estate agents will claim they can sell your house...
I promise to sell your house at the maximum price, with minimum hassle.
Selling a home successfully requires experience, time and resources.
Experience
From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms
of sale, real estate transactions are a science.
Time
Selling a home involves hours of open houses, phone calls and paperwork that you shouldn't
have to worry about. I will take care of it all for you.
Resources
Yard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of
potential buyers requires marketing 24 hours a day, 7 days a week.
82% of home sales are the result of agent connections
Source: National Association of REALTORS®
Selling your home can be a daunting task. I work hard so my clients can enjoy having their
homes sold worry-free and profitably. I would love the opportunity to earn your business.
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
my 10-step marketing plan
My 10-step marketing plan is designed to get your home the maximum amount of exposure in the
shortest period of time. Each step involves proven techniques that leverage the opportunities to
showcase your home to key people that can either buy your home or help us find the right
buyer: Prospective homebuyers, local real estate agents and investors.
I will:
1. Price your home strategically to be competitive with the current market and current price trends.
2. Help you stage your home to showcase features that buyers are most interested in: uncluttered
rooms and closets, fresh paint and pleasing drive-up appeal.
3. Place For Sale signage and distribute Just Listed marketing to neighbors, encouraging them to tell
their family and friends about your home.
4. Optimize your home's Internet presence by posting it on local and global MLS systems and by
adding multiple photographs and creative descriptions.
5. Create a home book, comment cards and flyers for your property. Showcasing additional
information and photos of your home and neighborhood will attract extra attention.
6. Target my marketing to active buyers and investors in my database that are looking for homes in
your area and price range.
7. Target my marketing to active real estate agents that specialize in selling homes in your
neighborhood.
8. Create an Open House schedule to promote your home to prospective buyers.
9. Include your home in our company/MLS tour to allow other agents to see your home first hand.
10. Provide you with weekly updates detailing my marketing efforts, including comments from
prospective buyers and agents that have visited your home.
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
why Keller Williams Realty
There is a reason more and more agents are making the change to Keller Williams Realty. Here's
why it matters to you:
Knowledge
Powerful curriculum through Keller Williams University keeps us ahead of trends, tools
and advancements in the real estate industry.
Speed
Leading-edge technology solutions accelerate our efficiency and productivity.
Teamwork
Contrary to other real estate companies, Keller Williams Realty was designed to reward
agents for
working together – to serve clients better.
Reliability
Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the
importance of having the integrity to do the right thing and always putting the customers
needs first.
Success
Not only is Keller Williams Realty is the fastest growing real estate company in North
America, but J.D. Power and Associates has awarded us the distinct honor of "Highest
Overall Satisfaction For Home Buyers Among National Full Service Real Estate Firms,
Two Years in a Row!"
When you offer a superior level of service, the word spreads fast.
As part of the Keller Williams Realty team, I look forward to providing you with a phenomenal
real estate experience!
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
about me
How am I different from other real estate agents?
I too was once a “consumer” in the real estate market, and I have experienced all levels of service
and competency from the agents I employed. This experience has proved invaluable in helping me
develop the high level of service that my clients have come to expect from me.
Technology
Using the latest technology in my office and in the field, I am readily accessible to my clients, other
agents, lenders and escrow agents, etc, wherever I am. Through my phone I can send and receive
contracts and documents, emails, text messages and faxes, and can respond quickly to that
information as it comes.
Expertise
It is normal business practice for me to preview new home listings as they come on the market, which
gives me a good sense of market value when it comes to helping my seller clients determine the right
asking price. This is important because homes that are priced right to begin with sell faster and for a
higher price than those that build “negotiation room” into their asking price.
Communication
When asked, most people consider good communication with their agent to be at or near the top of
the list of what they consider to be good service. Sellers want to keep up to date throughout the
various stages of the process, and like to hear from their agent regularly even if nothing is new.
Clients for Life
It is my sincere objective to serve my clients so well that they will feel compelled to write a glowing
testimonial and refer their family, friends and co-workers to me so that I may serve them as well. It is
a commitment which requires understanding of my clients needs and attention to detail.
Personal
Originally from Chicago, I currently live in Scottsdale with my wife Leigh, and our three children Julia,
Jimmy and Bobby. I am a little league baseball coach and an Officer on the Board of Directors of the
McCormick Ranch Little League.
My Commitment to You
My commitment to you begins by treating the sale of your home as if it were my own home. Having
once been a real estate consumer, I understand the importance of being proactive with regard to
communication with my clients and other interested parties. I also know that when you hire a real
estate agent, you are looking for an expert who can navigate the process for you and consult with you
on important matters as they arise. After all, if an agent can’t do this, then why would you need them?
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
what my clients say
Thank You Jim Bolger!
From the very beginning it was clear that Jim had our best interests in mind. He asked a lot of
questions about our wants and needs and listened attentively to what we had to say. He almost
always answered the phone, and responded quickly to messages an emails. Our transaction
went smoothly and with no surprises. We highly recommend Jim and we will be referring him to
anyone we know.
The Sievers
Scottsdale, Arizona
Dear Jim,
Thank you so much for being the true professional you are and delivering on all of your promises.
We found just what I was looking for in less time than I expected. You sure know the area! As a
first time buyer I was a little nervous about the loan process, but to my delight everything went
wonderfully. I am your client for life!
Jackie Capler
Scottsdale, AZ
Jim,
I have never written a letter like this before, but I just have to say thank you for all of your hard
work on my behalf. Being a business owner myself I know the value of great service. The fact
that you still keep in touch with me even after the sale says volumes about the level of service
you provide.
W.E Green
Fountain Hills, AZ
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com
Bob & Mary Seller
what my clients say
Dear Jim,
Since our very first meeting it was plain to
see that you are a man of integrity. All
along the way it truly was “All About Us.”
Your professionalism, knowledge of the
area, and attention to detail throughout the
transaction is to be commended. We will
be happy to recommend you to everyone
we know.
Dear Prospective Client,
I am thankful for the kind words from my
clients and for the opportunity to have
served them. I pride myself on my
knowledge and technical skills, and I am
committed to staying informed on current
market conditions, the latest technology
and lending conditions to serve my current
and future clients in the best way possible.
Ken & Donna Janusz
Phoenix, Arizona
As my client, if you should choose to hire
me, you can expect the same high level of
service that I provide to all of my clients
each and every day.
Jim,
Thanks for your outstanding work. Your
attention to the many details from start to
finish along with your skillful negotiation of
the inspection issues made for a smooth
transaction. It was a pleasure working with
you. I’ll see you on the next one!
Sincerely,
Jim Bolger
Dave Foley
Phoenix, AZ
Dear Jim,
Carol and I want to thank you for all of your
hard work during the sale of our home. As
you know, I was considering trying to
handle the sale myself, but after seeing
how much is involved in the process, I’m
happy with our decision to hire you.
Bill and Carol Pak
Mt. Caramel, TN
Jim Bolger • 480 266-8866
[email protected] • jimbolger.com