Transcript Business communication

Business
Communication
What is Business Communication?
Business communication is the giving and
receiving of feedback between individuals
and/or groups for the purpose of exchanging
information and altering or enhancing
performance.
Challenges of Business
Communication
Globalization
and Diversity
Pervasiveness
of Technology
Value of
Information
Organizational
Evolution
Reliance on
Teamwork

Choice of Medium affected by:
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Need for record
Direction of the information flow
Number of people to be reached
Confidentiality
Nature of the information – length, complexity, speed
of transfer
◦ Cost of the medium
Try this
As a member of the public relations
department, what medium would you
recommend using to inform the local
community that your toxic-waste
cleanup program has been
successful?
Try this
What medium would you use for:
 5 members of a team of 15 people in
the distribution section of a business
have to be made redundant.
Let’s discuss !
Considering how fast and easy
it is, should e-mail replace
meetings and other face-toface communication in your
company? Why or why not?
Relating to the Audience
“You”
Attitude
Positive
Tone
Credibility
Polite
Treatment
Bias-Free
Language
Corporate
Image
Role of ICT
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ICT has brought many advantages but also
has its limitations:
◦ It enables speedy communication
◦ It can be cheap and save on costs (e.g.
videoconferencing)
◦ It can be expensive in hardware requirements
◦ It can seem impersonal
◦ It can be abused
Effective
Business Messages
Purposeful
Audience-Centered
Concise