Transcript The Elevator Speech or “PAWS”

The Elevator Speech
or “PAWS”
The Elevator Speech
• also referred to as Elevator Pitch and
Career Brand Sound Bite
• a 15- to 30-second commercial that jobseekers use in a variety of situations
• succinctly tells the person you are giving
it to who you are, what makes you unique,
and the benefits you can provide.
The Elevator Speech
• Useful for
– Events designed specifically for
networking
– Career or job fairs
– Job interviews: "Tell me about yourself"
and "Why should I hire you?“
– Information interviews, when you want to
introduce yourself
The Elevator Speech
• Length can be anywhere from 15
seconds to 3 minutes
• Try to end with a request for action
P - Profile
• How did you become interested in this
field?
• Point out any relevant community
involvement, extra-curricular activities,
memberships, professional
associations, personal interests that
demonstrate your commitment to the
field
A - Academic
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Educational background
Any related training
PD initiatives
Courses
Certificates
Licences
W - Work
• Highlight paid or unpaid work
experience related to job
• E.g. co-op positions, internships
S - Skills
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Technical skills related to position
+ field skills
+ relevant transferable skills
E.g. time management, problemsolving skills