Transcript Markets 2.0 - DIYgenomics

App Name: DIYgenomics
Prototype location:
http://www.DIYgenomics.org/Sencha/Sencha.html
DIYgenomics
PO Box 61258
Palo Alto, CA 94306
415-505-4426
@DIYgenomics
www.DIYgenomics.org
[email protected]
[email protected]
DIYgenomics highlights

Quality/functionality


HTML5 Technology/Web Standards
Usage


Integrated web technologies (HTML5,
CSS3, and webkit) with Sencha Touch
consolidate three code bases (iOS,
Android, and Web) into one
Innovation


Three data views, four levels of drill-down
Organizing genomic research into easilyunderstandable information linking genes
to health and immediate action-taking
User experience

Usability testing identified three distinct
user groups with diverse requirements
October 27, 2010
DIYgenomics.org
1
DIYgenomics mobile application



Provides general education
to the public regarding
personal genomics
Displays the markers
reviewed for the top 20
health risk, drug response,
and athletic performance
conditions
Presents data in a manner
that is relevant to
laypersons and experts
October 27, 2010
DIYgenomics.org
2
1. Quality/functionality

Three kinds of genomic data views are provided


Health risk, drug response, and athletic performance
Four levels of data drill-down are provided


Educational overview and side-by-side service comparison
Underlying research references and link to paper abstract
October 27, 2010
DIYgenomics.org
3
2. HTML5 Technology/Web Standards Usage

Integrated web technologies (HTML5, CSS3, and
webkit) with Sencha Touch consolidate three code
bases (iOS, Android, and Web) into one
DIYgenomics prototype: three
separately maintained code bases
DIYgenomics app: integrated web
technologies with Sencha Touch
Web
iOS, Android, and Web
Android
October 27, 2010
DIYgenomics.org
iOS
4
3. Innovation

DIYgenomics





conducts and organizes large amounts of genomic research
into chunks of easily-understandable information
educating individuals as to how genes are connected to health
and what personalized actions can be taken as a result
Application is provided as open-source, targeted to
developers and for white-label use in clinical trials
Example of the three views: health risk, drug response, and athletic performance
October 27, 2010
DIYgenomics.org
5
4. User experience of DIYgenomics



App has been successfully prototyped to genome researchers
Requirements determined through one-on-one usability testing (15
people) and web-based surveys (35 responses)
Three distinct user groups with different requirements:
Layperson, health
decision maker1
Health and athletic
performance optimizer
Genome researcher &
health professional
Education, clearly digestible
information, service comparison,
recommendations
Easily accessible technical information
that can be verified and readily turned
into personalized action-taking
Rapid information access, research
references, custom configurability,
personal data upload, search
October 27, 2010
DIYgenomics.org
155
year old women are the biggest health decision makers in the US
Image credits: www.ehow.com, www38.homepage.villanova.edu
6
Additional functionality roadmap

1

2


3

4
Private data upload of personal genome data files
Application-wide search functionality
Bookmarking, note-clipping
Application custom configuration and default
configuration profiles choice at installation
Additional views: cosmetic product response, cancer,
carrier status, aging, personality
4
1
2
15 Dec 2010
15 Jan 2011
15 Feb 2011
31 Mar 2011
Beta 2
Beta 3
1.0
1.1
October 27, 2010
DIYgenomics.org
3
7
DIYgenomics highlights

Quality/functionality


HTML5 Technology/Web Standards
Usage


Integrated web technologies (HTML5,
CSS3, and webkit) with Sencha Touch
consolidate three code bases (iOS,
Android, and Web) into one
Innovation


Three data views, four levels of drill-down
Organizing genomic research into easilyunderstandable information linking genes
to health and immediate action-taking
User experience

Usability testing identified three distinct
user groups with diverse requirements
October 27, 2010
DIYgenomics.org
8
Thank you!
Team:
Laura Klemme
Melanie Swan
DIYgenomics
PO Box 61258
Palo Alto, CA 94306
415-505-4426
@DIYgenomics
www.DIYgenomics.org
[email protected]
[email protected]