Transcript Slide 1
Internship orientation
What is Internship ?
Is it an organization study ?
Is it a case study?
Is it Survey of an organization ?
Is it Factual observation ?
Where it can be done?
Large and small and medium scale
companies
NGOs
Development agencies
Government departments.
Local bodies
Universities
Why internship ?
To bridge the gap between theory and practice
To gain insight about functioning of organization.
To know about specialization
To analyze corporate level and functional level strategies
of the company
To understand and analyze the problems faced by the
company.
To improve your skill of diagnostic investigation.
To evaluate the solutions that specific companies
adopted.
To provide recommendations
How ?
Select an organization
Preparation
Approach
Maintain Diary
What to study?
Defining the mission and goal
Analysis of organization’s external competitive
environment
Internal analysis
Evaluating functional level strategies
Efficiency
Quality
Innovation
Superior customer responsiveness
Vision and Mission
Mission statement talks about what the company is
now. It concentrates on present
Vision statement outlines what a company wants to be.
It concentrates on the future
Analyze corporate level strategy
Define Vision Mission and Goal of the company
Line of business/nature of its subsidiaries
Core business and diversification
Has the company strategy changed over time?
Analyze structure and control system
To identify what structure and control systems the company
is using for implementation of strategy
Degree of fit between company and structure
Vertical differentiation /horizontal differentiation
Are the managers being appropriately rewarded
SWOT ANALYSIS
For Assessing strengths:
What makes the organization
distinctive?
How efficient is manufacturing?
How skilled is workforce?
What is market share?
What financing is available?
Do company have a superior
reputation?
For Assessing the weaknesses
What are the vulnerable areas
of the organization that could
be exploited?
Are the facilities outdated?
Is research and development
adequate?
Are the technologies obsolete?
For Identifying opportunities
In which areas is the competition not
meeting customer needs?
What are the possible new markets ?
What is the strength of the economy?
Are the rival weak?
What are the emerging technologies?
Is there a possibility of growth of
existing market ?
For Identifying Threats
Are there new competitors?
Is there a shortage of
resources?
Are market tastes changing?
What are the new regulations?
What substitute product exist?
Identify the Internal Strength and
weakness
Strength
Many product line
Broad market coverage
Manufacturing competence
Good marketing
/HR/FINANCE skills
Good material management
Brand name reputations
Appropriate organization
structure
Ability to maintain strategic
change
Well developed corporate
strategy
Weakness
Narrow product line
Rising manufacturing
cost
Decline in R&D
Poor marketing/ HR
/Finance Material
management
Growth without
direction
Inappropriate
organizational structure
Identify the External opportunity and
Threat
Opportunity
Expand core business
Exploit new market
Widen product range
Extent cost or differentiation
advantage
Vertical integration
Overcome barriers to entry
Seek fast market growth
Apply brand name in new
area
Threats
Increase in competition
Change in consumer taste
Fall in barriers to entry
Rise in substitute products
Potential for takeovers
Downturn in economy
Rising labour cost
Slower market growth
Functional departments
Marketing department
Human resource department
Finance department
Production department
How to close?
Presenting findings
Feedback
Thanking
Relationship building
Report writing
Structure of The Report
Prefatory item
Body of the report
Terminal item
Prefatory items
Contents:
Preliminary pages:
Title page
Declaration
Certificate (Guide and College)
Certificate organization
Acknowledgement
Contents
List of tables/ Charts
Body of the project
Industry profile
Company Profile:
Back ground ,History and products
Vision, Mission and Goals
Ownership pattern
Competitors Information
Market share
Organization structure
Functional areas
Research Problem study (if any)
SWOT Analysis
MCKINSEY 7 S FRAMEWORK
Findings and Conclusion
Recommendations
Terminal items
Bibliography and Annexure
Bibliography
Must Be Arranged In The Following Order:
Books
Magazines
Journals
Newspapers
Websites
APA Format for Bibliography
Alphabetical Order
Author's last name, first initial. (Publication date). Book title.
Additional information. Publishing company , page number.
Oren Harari, 2002, The Leadership Secrets of Colin Powell,
first edition, McGraw Hill, 138-200.
Report Design
Size: 60 pages
Hard bound
Font Size:14(Heading)/12(body)
1.5 line spacing
A4 size executive bond paper
Font Size: Time/Arial
Foot notes: end of each chapter
References at end of each chapter