The Life of Steve Jobs
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Transcript The Life of Steve Jobs
The Life of Steve Jobs
Nick Adams
Matthew Radke
Stacey McMillin
Young Steven Jobs
Born on February 24th, 1955 in San Francisco,
California
Put up for adoption a week after birth
Adoption was finalized under the condition that
Steven would attend college
Education
Skipped 5th grade
Took his first electronics
class in high school
After school, attended lectures at the HewlettPackard company where he met Steve Wonzniak
during work
Education (Cont.)
Graduated high school in 1972
Enrolled in Reed College in Oregon
Dropped out after one semester
Slept on his friends dorm room floor and
dropped in on classes of interest
The Beginning of A Career
Returned to California in 1974 and was hired as a
technician for Atari
Attended meetings at
Wozniak’s “Homebrew
Computer Club”
Steve convinced Wozniak to work with him in building
computers
Apple
Born on April 1st, 1976
Apple I designed and prototype built
First single board computer with built-in video
interface
Apple (Cont.)
Apple II designed in the following year
Operating System loaded automatically
Smaller Components & built-in
circuitry
In 1976, Jobs looked to hire a
public relations agency to help
advertise
Smooth Sailing
Most investors turned Apple down
Retired Intel executive Mike Markkula decided
to invest
Markkula became chairman
of Apple in May 1977
Smooth Sailing (Cont.)
Became publicly traded company in 1980
Launched LISA in 1983
First commercial
computer to use GUI
Unpopular due to its few software programs and high
price
Smooth Sailing (Cont.)
Macintosh created to compete with PC
Marketed for friendliness, not just a mindless
machine
Very popular – sold approximately 70,000 Macs
in the first 100 days
The Downfall
Sales began to plunge
Wozniak quit Apple in 1985
Board members of Apple met on May 28th,
1985 and each voted on the removal of Steve
from the company
Still Looking Up
After taking time off, Jobs wanted to get back to
Apple and his love for computers
Decided to start his own
company
Founded NeXT Computer in 1989
Still Looking Up (Cont.)
NeXT turned a profit for the first time in 1992
NeXT software needed to be made more
reliable and compatible for consumers
Company slowly starts going downhill
Still Looking Up (Cont.)
Jobs was criticized for wasting money that
belonged to the company in 1993
Closed a NeXT factory in that February
Laid off half of the employees and stopped
making computers
Still Looking Up (Cont.)
Jobs had to make drastic decisions
Microsoft purchased NeXT software
Microsoft came up with $150 million to stake in
Apple
Saved a dying company.
Still Looking Up (Cont.)
Jobs management style had drastically changed
Relaxed and was open to suggestions
Employees commented that Jobs made
experimenting with electronics fun
Still Looking Up (Cont.)
Jobs began looking into alternatives to Object
Linking and Embedding
Created OpenDoc
Jobs was very serious about this
Still Looking Up (Cont.)
NeXT STEP software was being turned into
Mac OS X
Under Jobs’ guidance the company increased
sales
Introduced the iMac and other new products
Still Looking Up (Cont.)
Jobs held the title of ICEO
Very influential impact on the Apple company
By the year 2000, he created even greater
advances in new technology
The New Beginning
In early 2000, Pixar leads animated film industry
Later that month,
Jobs announced his
return to the CEO
position
Insisted on keeping his $1 annual salary
The New Beginning (Cont.)
Although his salary was low, the company
granted him ten million shares of Apple stock
worth hundreds of millions
The New Beginning (Cont.)
First project as CEO was the G4 Cube
Was too expensive
and didn’t satisfy a
certain market
Lasted only twelve
months in Apple’s line-up
The New Beginning (Cont.)
The next step for Steve was his newest operating
system, Mac OS X
The future of Apple
The New Beginning (Cont.)
Apple wanted software to sync up digital devices
Was turned down by most companies
Jobs took matters into his own hands and
created iLife suite.
The New Beginning (Cont.)
In 2001, Jobs opened Apple retail stores so
customers could:
1.
2.
3.
Try out computers
Test software
Meet with salespeople
This was a large risk but he knew that people would
want to buy them
Portable Audio Revolution
Less than a year after iTunes was released, Apple
released the iPod
Originally only for Mac users
In July 2002, the new iPod was
available for Windows users as
well
Sales skyrocketed and 75% of MP3 players are iPods
Portable Audio Revolution (Cont.)
In eight weeks, five million songs were sold on
iTunes
Took over 80% of the legal music downloading
market
More Successful Changes
June 6th, 2005, Jobs announced switch
from PowerPC chips to Intel chips.
This would conserve
energy on PowerBook
and iBook
More Successful Changes (Cont.)
October 2005, 5th generation of iPod was introduced
Could play music
videos and TV shows
Jobs announced the
opening of the iTunes
video store
Pixar
Pixar was Jobs’ second company
Swept the box office with
its animated films
On January 24th, 2006, Disney
bought out Pixar for $7.4 billion
Conclusion
Despite a recent scare with pancreatic cancer,
Jobs is back in health and doing just fine
Jobs is an influential man who learned from
his failures and gained
maturity from them
True role model