Transcript Green Business from the perspective of

Green Business
from the perspective of
Workshop on Developing a Green Business Support
Strategy for Ukrainian Private Business Organizations
Donetsk, 7-8 October 2010
Herbert Köpnick, B.A.U.M.-Senior Advisor, Munich
Who is B.A.U.M. ?
• B.A.U.M. = Bundesdeutscher Arbeitskreis für
Umweltbewusstes Management (German
Environmental Business Organization)
• Germany’s and Europe’s largest non-governmental environmental business initiative
• Founded by a group of Hamburg entrepreneurs in
1984
• About 500 companies of all sizes and from all
sectors have joined B.A.U.M.
• www.baumev.de
What we do
• Provide information about green business,
sustainability, climate protection etc.
• Offer strategic consulting in these areas
• Organize platforms for networking and
dialogue between the business community
and state bodies
• Conduct media-oriented campaigns to
promote the idea of green business
Green Business
what does it mean?
Green companies
and
Green markets
Green Companies
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Have a green corporate policy
Practice green management beyond the law
Set targets in energy and resource efficiency
Produce environmental and climate-friendly
products
• Use the opportunities of the new green
markets
Why become a
green company ?
Because
• It can save a lot of money and reduce external
dependence
• It makes a company more competitive on
international markets
• To protect the environment is a corporate
responsibility
• It improves the image of a company
• Only green companies have an economic future
Less can be more
• Less energy saves money
• Less raw materials save money
• Less water consumption saves money
• Less waste saves money
• Less land consumption saves money
and protects the environment.
That’s eco-efficiency. That’s quite simple!
Eco-efficiency
as win-win-solution
Possible savings through measures that pay off:*
• energy efficiency: 20 - 40%
• material efficiency: 20 - 30%
• water efficiency: 20 - 40%
* German price level
Savings
by improving energy efficiency *
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Compressed air:
Electric motors:
Pumps:
Lighting:
Heating and hot water
Combined heat and power
IT
*B.A.U.M. experiences
50 %
15 %
15 %
80%
30-80%
40%
20-50%
Best Practice 1:
Integrated energy management
• Company: Daimler AG, Mercedes-Benz factory, Stuttgart
• Industry: Automotive Manufacturer
• Optimization measures:
- Information and continuous integration of factory employees
- Increase of coolant temperature and replacement of chillers
- Use of additional sources for heat recovery
- Optimization of ventilation and lighting systems
• Energy savings per year: 182.000.000 kWh/a (= 11%)
• Savings in cost per year: EUR 9.600.000
• Investment: EUR 4.565.000
• ROI: 210 %
• CO2 reduction per year: 70.000 tons
Best Practice 2:
Compressed air system
• Company: MÜLHEIM PIPECOATINGS GmbH, Mülheim
• Industry: Metal products manufacturing
• Optimization measures:
- Energy-efficient air-drying by combining refrigeration and
adsorption
- Cold recovery from the compressed air system
- Energy optimized pneumatic control
• Energy savings per year: 806.200 kWh/a (= 27 %)
• Savings in cost per year: EUR 92.000
• Investment: EUR 61.000
• ROI: 151%
• CO2 reduction per year: 501 tons
Best Practice 3:
Green IT
• Company: Host Europe GmbH, Cologne, Germany
• Industry: IT – Hosting Provider
• Optimization measures: (Data center)
- Cold aisle containment
- Insert of free cooling
- Increase of the intake temperature for the air conditioner
- Optimization of the hardware utilization
• Energy savings per year: 8.500.000 kWh/a (= 44 %)
• Savings in cost per year: EUR 500.000
• Investment: EUR 1.500.000
• ROI: 33 %
Green Markets
“The markets of the future
are green”
(Prince Hassan of Jordan, former President of
the Club of Rome)
Green Lead Markets *
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Environmentally friendly power generation
Energy efficiency
Material efficiency
Waste management and recycling
Sustainable water management
Sustainable mobility
* According to Roland Berger Strategy Consultants “GreenTech-Study”, 2009
Market volume 2007 *
in EUR billion
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Global market volume:
Energy efficiency:
Sustainable water management:
Sustainable mobility:
Environmentally friendly power:
Material efficiency:
Waste management and recycling:
1.400
538
361
200
155
94
35
* According to Roland Berger Strategy Consultants “GreenTech-Study”, 2009
Market volume projected*
in EUR billion
• 2007: EUR 1,400 billion
• 2010: EUR 1,650 billion
• 2020: EUR 3,100 billion
* According to Roland Berger Strategy Consultants “GreenTech-Study”, 2009
GreenTech markets
in Ukraine *
• Energy/
Climate protection
119
billion EUR
• Waste management
831
million EUR
• Water management
600
million EUR
* Source: Austrian Society for Environment and Technology – OGUT, 2006
Green Business
Political instruments
• Regulatory law
- Laws
- Regulations
- Directives
• Economic instruments
- Taxes and duties
- Tax brakes and subsidies
- Tradable emission allowances
• Voluntary instruments
- Information
- Advice and Support
- Cooperation agreements
Green Business
Voluntary instruments
• Information
about content, opportunities and benefits of Green Business
• Advice and support
for implementation of green production and products and
participation in green markets
• Cooperation
between business organizations and state bodies
Green Business
Support tools
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Information centres
Seminars and Workshops
Green Guidelines
Pool of consultants
Environment Cluster
Voluntary agreements (Environmental Pact)
Working groups (Round Tables)
Environmental Pact of Bavaria
A volantary agreement between the Bavarian
State Government and the Bavarian Business
Community to promote Green Business
Environmental Pact of Bavaria
Signatures
Environmental Pact of Bavaria
• Expresses the common responsibility of State and Industry
to maintain the natural basic living conditions through preventive action and beyond legal requirements in force,
• Promotes the idea of green business and the principle of ecoefficiency with a wide range of support instruments
• Has created a trusting atmosphere between Bavarian state
bodies and Bavarian business community with all its companies and organisations,
• Is a driving force for new approaches, methods and topics
directed towards a green economy and a sustainable development in Bavaria.
Environmental Pact of Bavaria
Results
• 3 umbrella business organizations with 180 member organizations and 5,500 single companies are
members
• About 4,000 certified environmental management systems
• 40% less energy than the average
• More than 2,000 companies networking in the
Environment Cluster
• High per capita income (EUR 34,400)
• Low per capita CO2 emissions (6.5 t)