Transcript INTRODUCTION

COURSE: GLOBAL BUSINESS MANAGEMENT
MGT610
DR. DIMITRIS STAVROULAKIS
PROFESSOR OF HUMAN RESOURCE MANAGEMENT
DEPT OF ACCOUNTING
TEI OF PIRAEUS
INTRODUCTION
AIM OF THE COURSE
AIM OF THE COURSE
To provide students with a clear understanding on how global
business operates. Some answers will be provided to questions
such as:
 Why companies go global ?
 Which are the strategies that are applied in the global context?
 How are the relationships between HQ and subs formed?
 How can the dilemma between local adaptation and global
integration be approached?
 How are management functions applied in international
business?
STUDENTS’ ASSESSMENT
 Mid-Term: 24%
 Class Participation: 24%
 Group Project, or Case Study Presentation: 24%
 Rubrics (not specified – less than 5%)
 Final Exam: 28%
TEXTBOOK: & more
MID-TERM:
 Covers lectures, presentations, class discussions,
rubrics, handouts & videos.
 May (or may not) include multiple choice,
correct/fault, and brief explanations/definitions, indepth analysis of case studies & theoretical issues,
personal viewpoints etc. In Correct/Fault you have to
provide the correct answer.
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Students may fetch an A4 page handwritten (one
side only) with notes as helping tool (photocopies &
computer printouts are not accepted). The name of the
student will be written at the blank page back. Page is
for personal use only – cannot be passed around. The
A4 sheet will be given to me together with the exam
paper.
FINAL EXAM:
 Covers topics only after the mid-term (lectures, rubrics,
presentations, class discussions, handouts & videos).
 May (or may not) include multiple choice, correct/fault, and
brief explanations/definitions, in-depth analysis of case
studies & theoretical issues, personal viewpoints etc. In
Correct/Fault you have to provide the correct answer.
 Students may fetch an A4 page handwritten (one side only)
with notes as helping tool (photocopies & computer printouts
are not accepted). The name of the student will be written at
the blank page back. Page is for personal use only – cannot
be passed around. The A4 sheet will be given to me together
with the exam paper.
CASE STUDY PRESENTATIONS
 4 different Cases Studies will be presented in
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respective classes. Case Study presentations are
valuable for integrating theory.
Time for presentation: Approx.30 min (20
Presentation+10Discussion). Case Study
presentations start by the end of the class.
Active discussion after presentation is expected –
class contribution will be rewarded.
About 20-30 slides are suggested. No written text is
required – just the PPT (to be emailed to me by the
presentation date).
First 2 cases will be appreciated
GROUP PROJECT PRESENTATIONS
 Presentations will be made in PPT.
 All presentations will take place the same day before
the final exam.
 Time for each presentation: STRICTLY 20 min
(15Presentation + 5 Discussion). Presentation time is
confined between 15-20 min. In case that this time
interval is violated, penalties for the team may be
enacted!
 PPT of all presentations of group projects will be
emailed to me till the presentation date (11/4)
 The written assignment will be delivered by email till
27/4
GROUP PROJECT TOPICS
 Subject: Strategic analysis of a Greek MNC or an industrial sector,
through the application of Porter’s 5 Forces, SWOT Analysis, and
identification of sources of competitive advantage. Students’ suggestions
may also be accepted – with my modifications. Additional topics:
- Strategic failure and closure of Eastman Kodak.
- Strategic analysis of Samsung
- Strategic analysis of the Tablet PC market.
- Strategic analysis of banking.
- Strategic analysis of Twitter.
- Strategic analysis of Facebook.
- Strategic analysis of Ford Motor
- Strategic analysis of Deutsche Telecom
- Strategic analysis of Gazprom
- Strategic analysis of Exxon Mobil
- Strategic analysis of Zara
- Sale of Nokia to Microsoft
GROUP PROJECT STRUCTURE
1. Abstract
2. Historical & present status, products, market shares (if
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available), sources of competitive advantage
SWOT Analysis
Five Forces Analysis
Concluding Remarks
Bibliography
Appendices (if any)
Research projects will be conducted according to the U.K.
Research Ethics Committee policies. Will be checked for
academic fairness.
Assigned to groups of 3 persons.
GROUP PROJECT SPECIFICATIONS
 About 1,600 – 1,800 words (8-9 pages - except the Appendices), Times
New Roman, 12 dpi, 1.5 space, normal margins.
 No theoretical part is required.
 Abstract: 6-7 sentences.
 Discussion & Conclusions: Comparison of theory and findings is
recommended when appropriate. Proposals may be included.
 Citations: Contain author’s name, date, and page, in brackets: (Paulson
2009: 134-135).
 Bibliography: Only cited sources are included. Besides internet links,
must contain at least 3 hard sources (books or articles).
Format examples:
Articles: Schloss S. (2000) “Access to Capital”, Venture, Vol. 15 (2), 34-52.
Books: Smith H.P. (2007) Management Today. London: Routledge.
CASE STUDIES
Just answer the questions
If the case material seems inadequate
or outdated, feel free to search for
additional data
Please consult attached guidelines and
the Apple case
MBAs (solve problems) vs. PMs
(describe problems)!
CLASS PARTICIPATION:
Involves:
 Participation in class discussions
 In-class presentations, other than projects &
cases
 Submitting questions to presenters
 Chatting in class is highly discouraged. Each
student will be warned twice. A third warning
entails a cut of the student’s class
participation degree by half, i.e. more than
12 pts.
Notes on Class Participation
 Effective learning depends a lot on class participation,
through sharing knowledge and experience.
 Woody Allen said that “90% of success is just
showing-up”, and this is partially true. Participation in
class discussions is highly valued.
 Statements must be meaningful, answers to my
questions have to be thoughtful, and building upon
important contributions of classmates will be
appreciated.
Breaks:
 Please be punctual in breaks !
Rubrics
 In-class short presentations by students on topics
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pertaining to specific issues of the course.
Rubrics are assigned to individual students who wish
to improve their degree on a voluntary, or semivoluntary basis.
Topics will be indicated by me in the previous class.
The whole process (presentation and discussion) is
expected to take less than 10 min.
No written text is required – approx. 5-8 slides in ppt
are enough – or even no slides at all!
Topics covered in rubrics may come up at an exam.
Slides will be sent to me after presentation.