Transcript Slide 1

AU Central :
Creation of a One Stop Student Services Center
American University
TRISTATE CONFERENCE
NOVEMBER 11, 2014
GENE LOGAN
ASSOCIATE DIRECTOR, AU CENTRAL
AMERICAN UNIVERSITY
Today’s Topics
Improving student satisfaction through integration of
services
Key success factors:
-Process Mapping of Student Services
-Coordinated Communications
-Enhanced use of Technology
-Metrics
American University Overview
 Students:
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Undergraduate: 6,700
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Graduate: 3,600
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Law: 1,700
 Schools: 7
 Campuses: 1
AU Central Overview
 Front line for Financial Aid, Registrar, Student
Accounts – all matriculated student emails, phone
calls and walk-ins
 Home of Veterans Benefits Administrator
 Reports to: Vice Provost for Academic Administration
 Location info: 201 Asbury building (next to the
Financial Aid business office) The Registrar and
Student Accounts business offices are located off
campus
Why Open a One-Stop Center?
President’s Strategic Plan –
 Provide an Unsurpassed Undergraduate Education
and Experience
 Encourage Innovation and High Performance
 Surveys and audits revealed need for:
 Centralized location for service offices
 Coordinated student communications
 Increased transparency in the function of service offices
Office Functions
 Front line for Financial Aid; Student Accounts;
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Registrar; Veterans Benefits (phones, emails and
walk-ins)
Register students if needed
Accept payments
Explain financial aid
Troubleshoot problems
Office Structure
Director
Associate
Director
counselor
counselor
counselor
Assistant
Director
counselor
counselor
Veterans
Administrator
counselor
counselor
counselor
counselor
Process Mapping
 Office Functions
 Who
 What
 When
 How
 Designation of specific functions to be handled by
the one stop shop
 Clearly define and communicate service goals and
expectations
Coordinated Communications
 Identify all communications sent by service offices
 Eliminate duplicate, conflicting and/or outdated information
 Align service office communications
 Provided information via student portal regarding
processing and timing of:
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Registration
Grades
Satisfactory Academic Progress
Financial aid awards
Billing
Holds
Technology
 Student online portal – myau.american.edu
 Directory of Services – easily searchable; FAQs
 Loan reduction requests
 Summer aid application
 Automated verification of enrollment
 Electronic submission of verification documentation
 Paperless processing- Image Now
Metrics and Data Points
 Use online customer tracking software (I.support) to track
and manage volume
 90% of inquiries are closed within AU Central.
 10% routed to business offices for response
 Over 70% of inquiries are financial aid related
Challenges
 Volume management
 Insuring adequate coverage (phones, e-mail, walk –in)
 Charting peak periods for Service offices
 Staffing
 Qualifications and fit
 Training
 Metrics
 Relevance
 Student, staff and faculty acclimation
What We’ve Learned
 Metrics are essential
 Customer Satisfaction Surveys
 Processing times
 Communication is key
 Expectations
 Continuous Collaboration with Service Offices
 Stakeholder engagement
 Personal Interactions- Integral One Stop Component
Questions?
Gene Logan
Associate Director
American University
[email protected]
Thank You!