Transcript No Slide Title

• If everyone agreed to spend “X” dollars
what would we spend?
• Should we provide additional funds
– Priorities??
– Movement??
Objective One
• I’m not sure because I need more
information.. Like…
• Is it a given that 20/20 is to develop
infrastructure/deliver programs?
• What is the projected impact from the $
raised?
• Are these new $ or re-directed $ ?
Observations
• Unlike the Farming Industry, we have
communicated message through media;
issue is program support
• Associations have a lot of capability and
some national sense would move us
along
• Current Media $ go largely to the golf
audience and not directed to new
audience (ie: schools)
Observations
• Many of the best prospects can be
targeted
• Motion picture industry has focused
collectively
• Should we come together to raise $
• Resources ?? Where??
• Map out business plan….
Observations
• Associations should provide people
support as opposed to funding support
• Pretest the program worth, value and
universal appeal before we roll out…
Approach
• We could “tax” of finance, business $ per
club, golf courses, fund raising, Taxes VS
Fund raising like American lung Association
– Business (not good idea)
– Consumers
– Events/Fundraising (golf not as appealing as
charity)
• Assume $ 5 million what is an equitable
formula?
Ideas
• Little bit from lot is preferred and from a plan
• Matching contribution from association and
from consumers
• Why would a consumer like that?
• National Golf Industry Auction –
• “Industry wide” Golf course based fundraising
effort - National Golf Day invite public $5 or ??
Winner gets???
Ideas
• National Kids day.
• Taxing the consumer fans, tax based from
city???
• Let courses decide how they would format
their fundraising concept
• What driving force (program or message)
would work best among consumers?
– Kids
– Access
– Disabled
Ideas
• Good of the Game/ Growth of the Game
• National golf day supported by industry
• Set mandate that entire industry will
support
Favorite of the group and the biggest impact to
raise money- What are your Top 2?
• Link up 2 Golf – 50%
• Golf in Schools – 50 – 75%
• Marketing fan base – less 25%
• Junior Golf – redundant to golf in schools. Not good merge the
the two
• Women in Golf – 5%
• Alternative Facilities – irrelevant
• Retention and Frequency – 4%
• College – 5%
• Research - Pat
Ideas
• Prioritizing – Kids or adults?
• Specific associations keep doing what they do.
• We want you to come up with a plan and lets us
know..
• How do you do it on a local bases?
– Plan ]
– Commitment
– Mandate
Ideas
• Bring in Act facility from national promotions
• Outside adviser help?
• Better have research (pre-testing)
• Executive group come back – less desire to
prioritize
• Should we try to disburse among group or let
20/20
Ideas
• No support for general or unspecified fund
• No support for a new layer of bureaucracy
• 20/20 to come back with a funding formula and
prioritize of projects
• Expected the impact of funded program needs
to be clearly articulated
• Was support for a national promotion as a
means of fundraising
• Use in kind resources that associations already
possess
Ideas
• Little bit from a lot of sources
• There is a role for associations to assist
in overall growth efforts
• Allow latitude to all participants in
supporting overall industry initiatives