Transcript Slide 1
National Main Street Center One Page Strategic Plan®
DRAFT
FY2014-2016
Our Mission: Inspire and enable leaders to build strong communities through investments in their
historic and distinctive downtowns.
FY 2013-16 OBJECTIVE:
‘What’ is Winning
In close partnership with the MS Network,
strengthen our leadership in sustainable
community revitalization by advancing
investments in historic downtowns and
neighborhood commercial districts,
delivering improved resources and
recognition to member communities, and
creating a more engaged and growing
Network.
GOALS:
Ending
6/30Ending
FY13
Coordinating
Programs
Designated
Programs
Accredited
Programs
FY14
FY15
FY16
STRATEGIES:
(Captain)
2013-14 PLANS:
‘How’ we will Win …
1. Strengthen & Broaden Our Leadership
Establish NMSC as the leading national
advocate for Main Street revitalization by
increasing our visibility and communication
with external audiences and within the MS
Network. Ensure continuous two-way communications
1a) Develop a long-term two-way communications and
marketing plan
1b) Offer GAMSA in 2014; explore potential of new awards
1c) Complete re-branding analysis/feasibility assessment
1d) Promote NMSC at high profile venues
2. Deliver Superior Programs
Attain deeper understanding of what member
communities the MS Network and the broader
community development industry need for
success, build a far more user friendly,
research driven, innovative and responsive
toolbox, and enhance the value of technical
assistance, publications, conferences and
trainings.
2a) Complete Needs assessment, review & refresh the 4 Point
Approach and 10 Criteria and 8 Principles.
2b) Deliver high quality field services.
2c) Deliver networking and training opportunities at the 2014
Detroit Conference
2d) Implement “America Saves!” program
2e) Implement new reinvestment statistics data processes
between NMSC, the Network and the broader community
revitalization movement. Celebrate programs and places.
and improve our publications.
Std Members
Allied Members
Mngr
Retention
Reinvest Ratio
Found. Support
Corp Support
Twitter
Followers
FB Likes
3. Build Tomorrow’s Network
Building from our base, reach and cultivate
new and more diverse members, align more
proactively with strategic partners, connect
our work better to the larger community
revitalization industry, and build a technology
platform to better connect all this
efficiently.
4. Create A Sustainable Business Model
Build a five year business plan to better
match our resources and strategic
aspirations; substantially increase and
diversify funding sources .
3a) Reinforce offerings to existing members
3b) Design an enhanced technology platform to support
communications/programs
3c) Cultivate one or two national partnerships
3d) Identify and develop compelling offerings for new
members
4a) Build a balanced operating pro forma for NMSC, with
emphasis on membership offerings, field services,
conferences/training
4b) Raise $200,000 in financial support in FY 14 from
individual, corporate and foundation sources
Conferences
Spoken at
5. Achieve Organizational Excellence
# people at MS
speaking
events
Ensure that people, structures, systems and
facilities are in place to support our ambitious
growth vision.
Solution
Center Hits
Updated: 12/16/2013
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5a) Fill critical staffing positions
5b) Implement network request tracking system
5c) Secure adequate space for Chicago HQ
5d) Offer at least two in-person team meetings
5e) Implement enhanced accounting, reporting & mgmt tools