Transcript IMechE Strategic Objectives 2013-2018

IMechE Strategy
2013-2018
Strategic Objectives
September 2012
Improving the world through engineering
www.imeche.org
Strategic Objectives
1.
Diversify and grow professional membership in UK and
internationally
2.
Increase member engagement and value to members and their
employers
3.
Provide expert leadership to Government, Industry, Members
and the informed public on Engineering
4.
Develop awareness of engineering and profile of the IMechE
5.
Inspire young people about engineering
6.
Secure long-term financial position
Improving the world through engineering
www.imeche.org
SO 1
2013
Budget
Strategic objective
Target for next year's
budget
3 years
Achievable
medium term
goal
5 years/beyond
Aspirational
Diversify and grow professional membership in UK and internationally
Achieve a long-term
sustainable membership base
through continuous growth
Gender Diversity trending
with profession. Maintain
total number of paying
registrants
New Registrants
diversity to reflect the
proportion of women
and black and ethnic
minorities entering the
profession
One of top 3 leaders in a
more effective engineering
community. Evolutionary
growth to 120,000
Grow the International
Membership
Deliver year 2 plan in India
and 5% increase in overall
international growth.
Sustained significant
increase in international
membership. Establish
FE office
“UK-centred Institution,
internationally valued” =
50% international
membership
High standards of
professional registration,
with best in class application
processes
Improved applicant
assessment processes
achieving high benchmark
with full on-line application
capability for all standard
routes
Deliver systems and
processes that enable a
consistent PRI
experience globally
=10,000 MPDS
associates
Top-class EC rating from
five yearly review
Be the fastest growing
Institution with increasing
Membership market share
In top 2 total new registrants
Achieve 5% sustainable
growth for paying
members.
1/3rd of all new EC
registered Engineers pa
Improving the world through engineering
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SO 2
Strategic objective
2013
Budget
3 years
Target for next
year's budget
Achievable
medium term
goal
5 years/beyond
Aspirational
Increase member engagement and value to members and their employers
Create and deliver a Learned
Society programme suite
(including digital offerings)
relevant to members, industry,
employers, academia and
informed society with emphasis on
Engineering
Increase knowledge transfer
services from the Divisions,
Groups and Regions to
members, employers,
education and training
establishments, with 5%
growth in interactions. Develop
an Eng Tech programme.
10% increase pa in the
number of delegates
participating in or interacting
with our Learned Society
programmes and continuous
improvement in member
survey results.
Engineering Institution of
Choice for learned society
interaction.
Optimise channels of interaction
with members, target audiences
and influencers holistically across
the whole organisation including
commercial and Support Network
Increase in web-based
engagement and optimization
of all channels of interaction.
Introduce CRM system.
Develop partnership
proposition with ASME.
Sustained growth in digital
platform revenues. More
balanced ratio between
member engagement and
group/division membership.
Platform of choice for
engineering information and
analysis as measured by
outside agency
Become the online brand
presence of choice for
engineering
Improve the value proposition to
members & employers
Develop enhanced CPD
offering linked to L+D and
KT as a valued member and
employer offering. Continued
improvement in the offer to
members and commercial
differentiation over non
members.
Be known and respected as
leading provider of lifelong
learning to professional
engineers
Sector market leader in
membership services. World
class central London Venue
Improving the world through engineering
www.imeche.org
SO 3
Strategic objective
2013
Budget
Target for next
year's budget
3 years
5 years/beyond
Achievable medium term
goal
Aspirational
Provide Expert leadership to Government, Industry, Members and the informed public
on Engineering
Setting the agenda with
practical advice to
Government, Members and
the informed public
Focussed national & regional
government engagement and
interaction.
Maintain the status of most
respected Engineering Institution of
which the UK Government is aware,
and increase international standing
at policy level
The Institution has the credibility,
relevance and awareness to set
the agenda in appropriate national
policy
Promote innovation in
Engineering
Enable a broad cohort of Industry
specialists to provide improved,
innovative content for themes and key
national initiatives. Deliver and
promote RSEF investment initiative.
Recognised as significant Institution
in promoting innovation.
Leader in Innovation promotion
Collaboration with other
Institutions and
organisations to achieve
greater engineering gravitas
and financial impetus
Take a leading role in Government
support and through Engineering the
Future and E4E. Improve collaboration
with Sector Skills Councils and
Technology Catapults.
Be seen by peers as a leader in our
sector
Respected as one of the leaders in
a simplified and more effective
engineering community
Ensure a structure that
effectively delivers a Learned
Society
Deliver change plan including new
Learned Society structure.
Improved volume and quality of
technical content, policies and
relevant events
Evolve LS to ensure Societal,
member and employer priorities .
Top-class member and nonmember engagement
Increase reach and influence
across digital channels and
enhanced digital social media
Develop additional owned media.
Improve joint reach of PE and IMechE
web presence.
Sustained increased engagement
with the digital channels
An online leader in Mechanical
Engineering
Create a 21st Century
Knowledge centre
Upgrade the library and start integration
with other Engineering information
services. Increase digital content
creation.
Fully integrated, multi-media
information centre
Be seen as first choice for
Engineering technical information
Improving the world through engineering
www.imeche.org
SO 4
Strategic objective
2013
Budget
3 years
Achievable
medium
term goal
Target for next
year's budget
5 years/beyond
Aspirational
Develop awareness of engineering and profile of the IMechE
Increase overall media coverage and
informed public awareness scores.
Unify the Manufacturing programme
in support of an industrial strategy.
To become sector
leader in brand
awareness and as an
accredited Institution.
The most internationally
Recognised and accredited
UK Engineering Institution.
Create a respected public profile
centred on key themes of
Energy, Environment,
Manufacturing and Transport.
Deliver engagement programme of
publications and events with
increased international profile.
Be seen as setting and
maintaining agenda as
much as responding to
it
To be the engineering body
of choice for media quotes
and reports. IMechE
branded theme projects
seen as the leaders in the
field
Broaden the appeal and
importance of Engineering to
Society & employers
Deliver a targeted international
market research campaign. Deliver
a broad package of engagement
with companies and employers.
Deliver unified promotion and
awareness activities through
regional and Learned Society
structure.
Increase links
between business &
profession.
Engineering seen as
strategic driver of society
worldwide
Promote the Institution:
- A campaigning Institution
- Increase non-member reach
- Generate interesting media
content using D&Gs and expert
members
- A well known respected
Institution
Improving the world through engineering
www.imeche.org
SO 5
Strategic objective
2013 Budget
3 years
5 years/beyond
Target for next year's
budget
Achievable medium
term goal
Aspirational
Inspire young people about engineering
Provide intellectual
leadership in STEM education
and training policy
Deliver leading highprofile policy statements
through E4E on National
Impact strategies
Collaborate with E4E
and become most
influential body within it.
Be the engineering
institution of choice for
careers professional
Provide educational outreach
programmes which engage
members and future
members
Deliver education outreach
programme through high
profile, high-impact
partnerships, centred on
BigBang, Bloodhound and
Primary Engineer and
delivered collaboratively
through Tomorrow’s
Engineers
Sustained leverage in
outreach through
greater member
engagement. Equivalent
high profile engagement
programme to
Bloodhound
Standard bearer in STEM
outreach.
Provide clear advice services
on Engineering to schools
Provide careers advice and
routes to registration in
collaboration with
Engineering UK
Uplift in entrants to
mechanical engineering
courses at HE and FE
Be the engineering
institution of choice for
engineering students at all
levels
Improving the world through engineering
www.imeche.org
SO 6
Strategic objective
2013 Budget
3 years
5 years/beyond
Target for next
year's budget
Achievable
medium term goal
Aspirational
Secure long term financial position
Real financial growth to
support long-term Learned
Society strategy
Integrate new acquisitions.
Develop long-term financiallysustainable plan for IMechE HQ.
Deliver Royal Society Enterprise
Fund (RSEF )investment
Agree a long term corporate
strategy (50+ years)
Maintain reserves equivalent
to 12 months expenses.
Remove financial burden of
pension scheme
Improve processes to
increase efficiency and ease
of registration and
membership development
Develop membership growth
opportunities through further
improvements in applications
systems. Develop online events
and training aligned to CPD.
Significant improvements in
value added to members
through “my account”.
Be recognised by applicants
as the most efficient PEI at
application handling
Deliver a growing Learned
Society budget each year
Achieve balanced budget for D&Gs
and grow revenue. Expand market
research in support.
D&Gs to Include absorption of
all direct business costs
including personnel in balanced
budget
Ensure that every £1 of fee
income is invested in
communications and LS
Increase profit stream from
commercial activities to
reduce reliance on any one
source
Grow training organically. Deliver
new acquisition proposal.
Target £10m of sales on
annualised basis excluding
royalty with a £2M contribution
Revenue profile 1/3 Subs,
1/3 Commercial, 1/3 Other
(events, training, rents
conferences etc), Reducing
sensitivity to subscriptions
through viable commercial
ventures.
Be an attractive employer
Integrate new acquisition
personnel. Improve staff
satisfaction and maintain staff
turnover under 20%
Put full diversity plan in place.
Top quartile in employee
satisfaction survey ratings
Listed in best employer
league table
Improving the world through engineering
www.imeche.org
IMechE Strategy
2013-2018
The End
Improving the world through engineering
www.imeche.org