Transcript The Missouri Connections Program

Connecting the Pieces Together: A Look at the
Future of Higher Education
Dr. Roger Von Holzen
Northwest Missouri State University
Modeling the Future
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The Leader
The leader is the one who climbs the tallest tree, surveys
the entire situation, and yells, “Wrong jungle!”
But how do the busy, efficient faculty, administrators, and
staff often respond?
“Shut up! We’re making progress!”
Dr. Dale W. Lick
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A Global View
The Knowledge Marketplace
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Education for Survival
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Need for corporate training and lifelong learning
25% of Americans seek to continue their
education after college
 Likely to increase to 50% in next 20 years
Coping with the Knowledge Revolution in the
Information Age
 40% of total workforce are knowledge workers
Evolving into a learning society
Need for easy access to educational resources*
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Education for Survival
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Survey of state governors*
97%--It is important to encourage lifelong
learning in post-secondary education
83%--Students should be allowed to receive their
education anytime, anyplace through technology
77%--Collaboration with business and
industry should be required in developing
relevant curricula*
*Kellogg Commission on the Future of State and Land-Grant Universities
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CU*
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Lack of consumer-driven orientation to education
Profit potential in providing learning services
 By 2002 the online learning market alone will
reach $15 billion
 $4 billion will be invested in educational
companies in 2000
 Views of a corporate entrepreneur:
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Education, an industry worth hundreds of billions of
dollars, has a reputation for low productivity, high cost,
bad management and little use of technology
It’s following the lead of the health care industry: a poorly
managed nonprofit industry overtaken by the profitmaking sector
*Corporate University
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CU
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Corporate educational portals
 Click2Learn
 SmartPlanet
 eCollege.com
 Textbook publishers
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Harcourt Learning Direct
 Seeking permission to grant degrees from the
Massachusetts Board of Higher Education
 Seeking accreditation from the New England
Association of Schools and Colleges*
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CU
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Partnerships with schools to supply courses
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UNEXT.com teaming with the University of Chicago,
Stanford and Columbia to develop business-oriented
courses
Oxford, Princeton, Stanford and Yale forming alliance to
offer distance learning courses
Faculty freelancing
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Online faculty and/or courses for hire
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Arthur Miller--Harvard Law and Concord University School
of Law (videotaped lectures)
Adjunct faculty at a distance
RMI Media Productions, Inc. is seeking course materials
from individuals, colleges and universities*
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CU
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Emergence of EduCommerce
 The use of free online education as a sales
and marketing weapon
 Goal: attract new customers and develop
brand loyalty
 Encyclopaedia Britannica online and free
 BarnesAndNoble.com
Free “university” offering non-degree courses
 Competition for adult learning market
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notHarvard.com
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Assists businesses to “build their brands” with free
mini-courses*
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Higher Ed, Inc.
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Need for quicker response to changes in the
market
 Bypass campus bureaucracies
Profit potential in providing learning services
Search for competitive advantages
 Identifying and executing new initiatives rather
than sustaining old ones
Need for venture capital and partnerships*
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Higher Ed, Inc.
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Establish for-profit subsidiaries
 NYUonline
 University of Maryland University College
 Temple University
Branding of educational products
 Harvard vs.Local U
Increased competition
 Franklin University
 University of Phoenix
 Northwest Missouri State University
 Community College baccalaureate degrees*
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McCourses
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Drive to move higher education beyond its
increasingly expensive handcraft industry format
Evolution from seat-time/credit hours to outcomesbased education (acknowledging present reality)
Partner with commercial enterprises to develop
courses
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Textbook publishers and professional course
developers
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Share development costs
Incorporate sophisticated levels of technology and design
Partner with other institutions to develop course
materials
 Missouri’s online masters’ degree in education*
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McCourses
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Midwest Higher Education Commission--The
Distributive Learning Workshop
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Illinois, Indiana, Kansas, Michigan, Minnesota,
Missouri, Nebraska, North Dakota, Ohio and
Wisconsin
Objective--to develop technology-based, collegelevel course materials in specific academic
subjects in the form of customizable modules*
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From Portals to Virtual Universities
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State online course portals
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Colorado Electronic Community College
Kentucky Commonwealth Virtual University
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Kentucky Virtual High School
Illinois Community Colleges Online
Pennsylvania Virtual Community College Consortium
Missouri Learners’ Network
Emergence of state-wide virtual universities
Not all successful
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Western Governors
California Virtual University*
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Shifting from Teaching to Learning
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New role for faculty
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Move away from the one-size-fits-all lecture method
Design individualized interactive materials and guides
for students
Incorporate active learning in the educational
process
Meet the need for on-demand, flexible learning
through the use of technology
Willing to more fully utilize commercial products
Transition to learning coordinator/course manager
positions*
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Northwest Connections
Connecting learners to the
educational continuum
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The Vision
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The advent of the knowledge revolution, the rise
of the information-based economy, and the
proliferation of delivery modes, portend the
ascent of a new educational model
This model must allow the emerging lifelong
learner to seamlessly connect anywhere and
anytime to the continuum of educational options
that are now surfacing*
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The Vision
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Higher education must provide broad access to
lifelong learning
 “Mid-career learning experiences are
becoming every bit as important as the
initial undergraduate learning
experience.”*
It must provide a wide variety of teaching and
learning opportunities and approaches
 Movement from “Mom and Pop” to Wal-Mart
 Greater efficiency, productivity, scalability,
service, quality and…LOWER PRICES*
*Robert C. Heterick, The Learning MarketSpace, March 1, 2000
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The Pieces
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The University’s undergraduate and graduate
programs
Outreach education and teacher professional
development programs
Educational partnerships both local and national
Summer educational programs
Dual enrollment program
The faculty technology center*
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The Delivery Modes
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Traditional on-campus classes
ITV courses
Web-based courses
Off-site classes
Mixed-mode of instructional delivery
Key requirements:
 Low-cost points of access to education
 Flexible delivery systems for learners*
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Connection Options
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Develop program based on market driven needs
Dual credit courses
e-high schools
Undergraduate courses and degrees
Graduate courses, seminars and degrees
Credit/non-credit workshops and short courses
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Certificate programs aimed at college graduates
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Alumni
Corporate clients
Increasingly important way to signify the obtaining
of updated knowledge
Elderhostel programs*
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Undergraduate/Graduate/Short Courses/Workshops
K-8
9-12
13-16 Professional Development
Lifelong Learning
Dual Credit
Education/Corporate
Online Courses
Outreach/ITV/Faculty Technology Center
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The Model
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The lifelong learning program must be grounded
on the department level and encompass the
entire university
It must be integrated into the entire university
structure and culture*
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The Model
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Coordination and assistance provided by:
 the colleges, departments and faculty
 the campus organization
 the members of a centralized flexible learning
group
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Assist in development and/or delivery
An example:
 Missouri’s statewide RPDC professional
development program*
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Connections Coordinator
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Contact person with external organizations and
internal groups
 Assist the colleges and departments
Coordinate courses and programs with
departments and colleges
Coordinate activities of flexible learning group
members
Assist in formulation of overall marketing program
Assist the development of the high-tech
infrastructure*
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Key to Success
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Strong support from the administration
 Budget
 Status of online faculty
Strong support from faculty
 Interest in participating in projects
Rapid integration into university-wide initiatives*
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Marketing
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Key component that is often forgotten
 Need for both internal and external marketing
Targeted marketing plan needed
 Coordinate plans with other campus units
Devise a marketing budget
Generate advertising materials
 Example*
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Dr. Roger Von Holzen
Northwest Missouri State University
[email protected]
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