The Missouri Connections Program
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Transcript The Missouri Connections Program
Connecting the Pieces Together: A Look at the
Future of Higher Education
Dr. Roger Von Holzen
Northwest Missouri State University
Modeling the Future
1
The Leader
The leader is the one who climbs the tallest tree, surveys
the entire situation, and yells, “Wrong jungle!”
But how do the busy, efficient faculty, administrators, and
staff often respond?
“Shut up! We’re making progress!”
Dr. Dale W. Lick
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A Global View
The Knowledge Marketplace
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Education for Survival
Need for corporate training and lifelong learning
25% of Americans seek to continue their
education after college
Likely to increase to 50% in next 20 years
Coping with the Knowledge Revolution in the
Information Age
40% of total workforce are knowledge workers
Evolving into a learning society
Need for easy access to educational resources*
4
Education for Survival
Survey of state governors*
97%--It is important to encourage lifelong
learning in post-secondary education
83%--Students should be allowed to receive their
education anytime, anyplace through technology
77%--Collaboration with business and
industry should be required in developing
relevant curricula*
*Kellogg Commission on the Future of State and Land-Grant Universities
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CU*
Lack of consumer-driven orientation to education
Profit potential in providing learning services
By 2002 the online learning market alone will
reach $15 billion
$4 billion will be invested in educational
companies in 2000
Views of a corporate entrepreneur:
Education, an industry worth hundreds of billions of
dollars, has a reputation for low productivity, high cost,
bad management and little use of technology
It’s following the lead of the health care industry: a poorly
managed nonprofit industry overtaken by the profitmaking sector
*Corporate University
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CU
Corporate educational portals
Click2Learn
SmartPlanet
eCollege.com
Textbook publishers
Harcourt Learning Direct
Seeking permission to grant degrees from the
Massachusetts Board of Higher Education
Seeking accreditation from the New England
Association of Schools and Colleges*
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CU
Partnerships with schools to supply courses
UNEXT.com teaming with the University of Chicago,
Stanford and Columbia to develop business-oriented
courses
Oxford, Princeton, Stanford and Yale forming alliance to
offer distance learning courses
Faculty freelancing
Online faculty and/or courses for hire
Arthur Miller--Harvard Law and Concord University School
of Law (videotaped lectures)
Adjunct faculty at a distance
RMI Media Productions, Inc. is seeking course materials
from individuals, colleges and universities*
8
CU
Emergence of EduCommerce
The use of free online education as a sales
and marketing weapon
Goal: attract new customers and develop
brand loyalty
Encyclopaedia Britannica online and free
BarnesAndNoble.com
Free “university” offering non-degree courses
Competition for adult learning market
notHarvard.com
Assists businesses to “build their brands” with free
mini-courses*
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Higher Ed, Inc.
Need for quicker response to changes in the
market
Bypass campus bureaucracies
Profit potential in providing learning services
Search for competitive advantages
Identifying and executing new initiatives rather
than sustaining old ones
Need for venture capital and partnerships*
10
Higher Ed, Inc.
Establish for-profit subsidiaries
NYUonline
University of Maryland University College
Temple University
Branding of educational products
Harvard vs.Local U
Increased competition
Franklin University
University of Phoenix
Northwest Missouri State University
Community College baccalaureate degrees*
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McCourses
Drive to move higher education beyond its
increasingly expensive handcraft industry format
Evolution from seat-time/credit hours to outcomesbased education (acknowledging present reality)
Partner with commercial enterprises to develop
courses
Textbook publishers and professional course
developers
Share development costs
Incorporate sophisticated levels of technology and design
Partner with other institutions to develop course
materials
Missouri’s online masters’ degree in education*
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McCourses
Midwest Higher Education Commission--The
Distributive Learning Workshop
Illinois, Indiana, Kansas, Michigan, Minnesota,
Missouri, Nebraska, North Dakota, Ohio and
Wisconsin
Objective--to develop technology-based, collegelevel course materials in specific academic
subjects in the form of customizable modules*
13
From Portals to Virtual Universities
State online course portals
Colorado Electronic Community College
Kentucky Commonwealth Virtual University
Kentucky Virtual High School
Illinois Community Colleges Online
Pennsylvania Virtual Community College Consortium
Missouri Learners’ Network
Emergence of state-wide virtual universities
Not all successful
Western Governors
California Virtual University*
14
Shifting from Teaching to Learning
New role for faculty
Move away from the one-size-fits-all lecture method
Design individualized interactive materials and guides
for students
Incorporate active learning in the educational
process
Meet the need for on-demand, flexible learning
through the use of technology
Willing to more fully utilize commercial products
Transition to learning coordinator/course manager
positions*
15
Northwest Connections
Connecting learners to the
educational continuum
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The Vision
The advent of the knowledge revolution, the rise
of the information-based economy, and the
proliferation of delivery modes, portend the
ascent of a new educational model
This model must allow the emerging lifelong
learner to seamlessly connect anywhere and
anytime to the continuum of educational options
that are now surfacing*
17
The Vision
Higher education must provide broad access to
lifelong learning
“Mid-career learning experiences are
becoming every bit as important as the
initial undergraduate learning
experience.”*
It must provide a wide variety of teaching and
learning opportunities and approaches
Movement from “Mom and Pop” to Wal-Mart
Greater efficiency, productivity, scalability,
service, quality and…LOWER PRICES*
*Robert C. Heterick, The Learning MarketSpace, March 1, 2000
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The Pieces
The University’s undergraduate and graduate
programs
Outreach education and teacher professional
development programs
Educational partnerships both local and national
Summer educational programs
Dual enrollment program
The faculty technology center*
19
The Delivery Modes
Traditional on-campus classes
ITV courses
Web-based courses
Off-site classes
Mixed-mode of instructional delivery
Key requirements:
Low-cost points of access to education
Flexible delivery systems for learners*
20
Connection Options
Develop program based on market driven needs
Dual credit courses
e-high schools
Undergraduate courses and degrees
Graduate courses, seminars and degrees
Credit/non-credit workshops and short courses
Certificate programs aimed at college graduates
Alumni
Corporate clients
Increasingly important way to signify the obtaining
of updated knowledge
Elderhostel programs*
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Undergraduate/Graduate/Short Courses/Workshops
K-8
9-12
13-16 Professional Development
Lifelong Learning
Dual Credit
Education/Corporate
Online Courses
Outreach/ITV/Faculty Technology Center
22
The Model
The lifelong learning program must be grounded
on the department level and encompass the
entire university
It must be integrated into the entire university
structure and culture*
23
The Model
Coordination and assistance provided by:
the colleges, departments and faculty
the campus organization
the members of a centralized flexible learning
group
Assist in development and/or delivery
An example:
Missouri’s statewide RPDC professional
development program*
24
Connections Coordinator
Contact person with external organizations and
internal groups
Assist the colleges and departments
Coordinate courses and programs with
departments and colleges
Coordinate activities of flexible learning group
members
Assist in formulation of overall marketing program
Assist the development of the high-tech
infrastructure*
25
Key to Success
Strong support from the administration
Budget
Status of online faculty
Strong support from faculty
Interest in participating in projects
Rapid integration into university-wide initiatives*
26
Marketing
Key component that is often forgotten
Need for both internal and external marketing
Targeted marketing plan needed
Coordinate plans with other campus units
Devise a marketing budget
Generate advertising materials
Example*
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Dr. Roger Von Holzen
Northwest Missouri State University
[email protected]
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