Transcript Document

International Congress and Convention Association
ABC of ICCA
María José Alvez
LATIN AMERICAN ICCRM
Curitiba, Brazil
19-21 June 2005
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Content
1. Introduction
2. Opportunities :
1. Business,
2. Education
3. Networking
4. Promotion
3. The ICCRM:
1. Benefits
2. Structure
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1. Introduction
What is ICCA?
•
International Congress & Convention Association,
•
Founded in 1963.
• World’s leading organisation representing suppliers to the
global meetings and events market.
•
Membership of almost 700 companies in 80 countries
• A unique network of professionals with the common aim
of maximising business opportunities and raising standards
in the organising of meetings, incentives, conventions and
exhibitions.
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1. Introduction
Mission Statement
"ICCA is the global community for the
meetings industry, enabling its members to
generate and maintain significant
competitive advantage."
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1. Introduction
ICCA's working philosophy
"Fast, simple, needs-based, flexible."
ICCA is committed to providing business advantages
for all its members:
•
Minimal bureaucracy.
• Anticipation of market threats &
Opportunities.
• Listening to the real, individual
needs of members.
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1. Introduction
Global membership and service
ICCA Head Office: Amsterdam, The Netherlands
Asia Pacific Office: Kuala Lumpur, Malaysia
Latin America Office: Montevideo, Uruguay
North America Office: New Jersey, USA
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1. Introduction
ICCA covers all supplier segments to
the international meetings industry
A - Travel agents/DMC's
B - Airlines & Alliances
C - Professional Congress Organisers (PCO's)
D - CVB's and Tourist Boards
E - Meeting Information & Technical Specialists
F - Meetings Hotels
G - Congress, Convention & Exhibition Centres
Each category has an elected seat on the ICCA
Board of Directors
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Board of Directors
Mr. Christian Mutschlechner
President
Austria
Mr. Fernando Betanzos
Member
Mexico
Mr. Leigh Harry
1st Vice President
Australia
Ms. Margarete Gamauf
Member
Austria
Mr. Tom Hulton
Member
United Kingdom
Mr. Lars Christensen
2nd Vice President
Denmark
Mr. Eduardo Sanovicz
3rd Vice President
Brazil
Mr. Jurriaen Sleijster
Member
Switzerland
Mrs. Anne Wallin Rodven
Member
Norway
Mr. Arnaldo Nardone
Member
Uruguay
Mr. Martin Sirk
Chief Executive Officer
The Netherlands
Ms. Tuula Lindberg
Immediate Past President
Finland
Mr. Lutz Vogt
Member
Germany
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1. Introduction
Focus on business
•
Leading data source international association meetings
market.
•
ICCA Intelligence
•
Face-to-face client contact.
•
IMEX & EIBTM other tradeshows.
•
Client-supplier workshops
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Content
1. Introduction
2. Opportunities :
1.
2.
3.
4.
Business,
Education
Networking
Promotion
3. The ICCRM:
1. Benefits
2. Structure
iccaworld.com
2. Oportunities
How can ICCA lead you to more business?
1.
2.
3.
5.
Business Opportunities
Education
Networking
Joint Promotion
2. Opportunities
2.1. Business Opportunities
ICCA assists members in identifying business leads and
opening up direct lines of communication with potential
clients:
•ICCA Data
•Associations Database Online
•Hot Leads
•Key Contacts
•Meetings Statistics
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2. Oportunities
How can ICCA lead you to more business?
1.
2.
3.
5.
Business Opportunities
Education
Networking
Joint Promotion
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2. Oportunities
2.2. Education
Focus on business oriented education, with both
peer-to-peer and outside expert input:
•
ICCA Congress (high level strategic and
marketing/sales)
•
ICCRM (Europe, Asia & Latin America).
•
ICCA Data workshops
•
Association Expert Seminar
•
CMP, Le Cordon Blue
•
Forum For Young Professionals
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2. Oportunities
2.2. Education
ICCA General Assembly & Congress
ICCA's most important annual event:
2004 Cape Town, South Africa
2005 Montevideo, Uruguay
2006
2007
2008
2009
Rhodes, Greece
Asia
Americas
Europe
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2. Oportunities
2.2. Education
Networking: the Art of Communication between
Suppliers & Clients
LACIME 2005 Sao Paulo, Brazil,
Thursday June 23 - 12:30 a 15:30 hs.
Transamerica Expo Center –
Room 1-Mezzanine
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2. Oportunities
How can ICCA lead you to more business?
1.
2.
3.
5.
Business Opportunities
Education
Networking
Joint Promotion
2. Oportunities
2.3. Networking
• High level networking on a global scale.
• ICCA members share expertise and experience
and business leads - a unique model amongst
international associations in our industry.
• Members Update (Online)
– ICCA’s monthly
newsletter keeping you in touch with the
Association and its members
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2. Oportunities
How can ICCA lead you to more business?
1.
2.
3.
5.
Business Opportunities
Education
Networking
Joint Promotion
2. Oportunities
2.4. Promotion
• Quality benchmark.
• Clients contact though evets.
• Membership Directory
• ICCA Intelligence.
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Content
1. Introduction
2. Opportunities :
1.
2.
3.
4.
Business,
Education
Networking
Promotion
3. The ICCRM:
1. Benefits
2. Structure
iccaworld.com
3. The ICCRM
3.1. Benefits
•
Collect valuable sales leads.
•
Meet clients.
•
Learn all about ICCA DATA products and the Internet.
•
Be educated on many marketing & research related topics.
•
Exchange research/marketing specialist questions and ideas
and create your own network of colleagues.
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3. The ICCRM
3.2. Structure
Sunday 19 June
• Icca Data Workshop I and II.
Speaker: Ms. Donatella Pace, ICCA DATA
Researcher, ICCA.The Netherlands.
• Wellcome Reception
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3. The ICCRM
3.2. Structure
•
Monday 20 June:
ABC of ICCA
Speaker: Mría José Alvez, Manager ICCA Latin American
Office. Uruguay
•
Set your Target for the International Meetings
Market.
Speaker: Ms. Vaniza Schuler, Events Manager, EMBRATUR.
Brazil
•
IT Services and Solutions for the Meetings
Industry.
Speaker Marcelo Tannus, Director of EdN Soluciones en TIC.
Uruguay.
•
Turn Local Research into International Success.
Speaker: Julio Urban, Director Idealiza Eventos. Brazil.
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3. The ICCRM
3.2. Structure
•
Monday 20 June Continued:
Destination Partnership. A waste of time?
Speaker: TBD
•
Business Ideas Exchange.
Moderator: Ms. Marianne Korten, Manager Education and Training,
ICCA Head Office. The Netherlands.
•
How to Research and Approach Medical Clients. Get
the Recipie !
Spaker: Dr. Marcelo Bendhack, President of UROLA, Uro Oncology
Latin American Association. Brazil.
•
Turning Soar Feets into Leads at Trade Shows.
Speaker: Mr. Arnaldo Nardone, Marketing Sales & Con_
ventions Director, Radisson Montevideo. Uruguay.
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3. The ICCRM
3.2. Structure
•
Tuesday 21 June.
Client Supplier Communication
Pannel: Dr. Marcelo Bendhack, President of UROLA. BR.
Dr. Ruddy C. Facci, Vice President of ICOH. BR.
Dr. Luiz Pereira Ramos, Chemestry Dept. Federal
University of Parana. BR.
Moderator: Sr. Julio Urban, Director Idealiza Eventos. BR.
•
Closing Session
Ms. Marianne Korten, Manager Education and Training,
ICCA Head Office. The Netherlands.
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ICCA's working philosophy
"ICCA is an enabler“
We cannot "give" business to members, but
we can provide the means and the
opportunities to win business.
Active members who use all of ICCA's
services have most to gain.
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Welcome to the
ICCRM
Enjoy it !
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ICCA
The International Congress & Convention Association &
The ICCA Latin American Office
Thank you for your attention !
María José Alvez
Manager Latin America
Daniela Bobba
Research and Admin. Officer
ICCA Latin American Office, Uruguay
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ICCA
The International Congress & Convention Association &
The ICCA Latin American Office
Thank you for your attention !
Marianne Korten,
Manager Education and Training,
Donatella Pace,
ICCA DATA Researcher,
ICCA Head Office. The Netherlands.
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