Transcript Key Tasks for Sustainability

KEY TASKS FOR
SUSTAINABILITY
DODI SWOPE, M.ED
WHAT WE’LL DO TODAY
• Examine a framework for sustainability planning with
actionable tasks for community prevention coalitions and
organizations
• In small groups, discuss how to integrate each actionable
task into your community prevention work
• Share strategies with the whole group
My goal is for you to leave this workshop with some concrete
ideas on how you can work to improve your sustainability right
now
IN LIEU OF INTRODUCTIONS;
PLEASE STAND
If you are a member of a prevention
coalition
If you work in a prevention program
If you are a funder of prevention
programs or coalitions
If you can do an ‘elevator speech’ on
your program or coalition's work
SUSTAINABILITY IS…
…a community’s ongoing capacity and
resolve to work together to establish,
advance, and maintain effective strategies
that continuously improve health and
quality of life for all.
CDC’s Health Communities Program. (2011). A sustainability planning guide for healthy communities.
SAMHSA’S DEFINITION
“In the case of substance abuse prevention,
that involves developing prevention systems
that promote and support the delivery of
effective prevention strategies in order to
prevent and reduce substance use, misuse and
abuse among whole populations. Ultimately,
sustainability is about maintaining positive
outcomes in these populations.”2
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SUSTAINABILITY IS CENTRAL
SUSTAINABILITY PLANNING:
PARALLEL TRACKS
Sustaining the
SPF Process
Sustaining Positive
Outcomes
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WHAT ARE YOUR PROCESSES?
What are some
examples of
processes you
completed at each
step of your
planning and
implementation?
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WHY SUSTAIN THE SPF PROCESS?
• To maintain a data-driven decision-making
process as other substance abuse issues arise
• To increase the likelihood of making a positive
impact on substance abuse in your community
• To position your coalition/agency to receive
state/federal funding
Green, L., & Kreuter, M. (2005). Health program planning: an educational and ecological approach. (4th Edition). Boston: McGraw-Hill.
SPF SIG Cross-site Workgroup. (October 11-12, 2006). Common measures of implementation fidelity: SPF SIG Cross-site Workgroup.
Progress report presented at SPF SIG Evaluation Conference, Gaithersburg, Maryland.
SUMMARY PLOT: WASHINGTON SIG COMMUNITY OUTCOMES BY
IMPLEMENTATION LEVEL
2000-2002 Decreases in Substance Use among 8th Graders by Poor Average and Best Implementers
Best SPF Implementers
Many High All High
Average SPF Implementers
Low/Same Mixed/Low
Same/Worse Same
Low
Outcomes
Mixed
High
Poor SPF Implementers
Low/Low
Low/Medium
Low/High
Medium/Low Medium/Medium
Medium/High
High/Low
Poor
SPF Implementation
Correlation between higher levels of implementation and better outcomes (substance abuse decreases) was .94
High/Medium
High/High
Best
SPF SIG Cross-site Workgroup. (October 11-12, 2006). Common measures of implementation fidelity: SPF SIG
Cross-site Workgroup. Progress report presented at SPF SIG Evaluation Conference, Gaithersburg, Maryland.
WHAT ARE YOUR POSITIVE
OUTCOMES?
• Documented reductions in substance abuse
behaviors that are linked to community-level
changes in risk factors that can be attributed to
the strategy
• For example: “Less youth have access to
alcohol through social access”
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WHY SUSTAIN POSITIVE
OUTCOMES?
• To provide a clear and evidence-based link that the
work you do is correlated with actual reductions in
substance abuse behaviors
• To make the case that substance abuse prevention
is a worthwhile and important public health issue
that can improve overall wellness
Birckmayer, J., Holder, H., Yacoubian, G., & Friend, K. (2004). A general causal model to guide alcohol, tobacco, and illicit drug prevention:
Assessing the research evidence. J. Drug Education, 34(2), 121-153.
Johnson, K., Hays, C., Center, H., & Daley, C. (2004). Building capacity and sustainable prevention innovations: A sustainability planning
model. Evaluation and Program Planning, 27, 135-149.
Document the
coalitions
current status
Implement
dissemination
plan to funders
stakeholders
and supporters
Develop
communication
& marketing
products and
strategies
Key Tasks of
Sustainability
Planning
Identify
priorities to
sustain
prevention
outcomes
Complete a
resource
analysis and
identify
feasible
strategies
Document the
coalitions
current status
Photo Source: http://commons.wikimedia.org/wiki/File:Polaroid_poitiers.jpg
ACTIONABLE KEY TASK:
DOCUMENT CURRENT STATUS:
• What have you accomplished?
• What is pending/upcoming that you have left to do?
• What criteria will be used to help determine which
processes to continue?
In your groups, discuss:
• Has your coalition done this task? Is it current?
OR
• What would you need to be able to complete
this task?
• What ongoing documentation of coalition
processes would be good to capture now?
Identify
priorities to
sustain
prevention
outcomes
ACTIONABLE KEY TASK:
IDENTIFY PRIORITIES
•
•
•
•
Document your available resources
Assess the level of community support
Determine the evidence of strategy effectiveness (data!)
Document the on-going need
In your groups, discuss:
• Does your coalition have a way to determine
priorities?
• What ongoing documentation of coalition
strategy effectiveness would be good to
capture now?
Complete a
resource
analysis
ACTIONABLE KEY TASK:
RESOURCE ANALYSIS
What’s it going to
take to sustain
priorities?
What are the most
feasible actions to
take ?
Photo Source: http://www.flickr.com/photos/paxson_woelber/5426373830/
RESOURCE ANALYSIS
In your groups, discuss:
• Do you have a good handle on the
specific costs for your most
effective programs?
• Do all coalition members know
about the fiscal structure and
health of the coalition?
• Are there limitations to exploring
sustainability actions such as fund
raising or grant writing?
Develop
communication
& marketing
products and
strategies
Implement
dissemination
plans
ACTIONABLE KEY TASKS:
COMMUNICATIONS AND MARKETING
•
•
•
•
Develop a one- to two-page case statement
Train coalition members in developing ‘elevator speeches’
Utilize social media!
Identify the different sectors, audiences, and/or partners
that you want to engage and customize accordingly
In your groups, discuss:
• Does your coalition have a communication and
marketing plan?
• What resources would you need or what has
been helpful in developing and/or implementing
your plan?
WHAT ARE YOUR QUESTIONS?
GALLERY WALK
Now that we have all the work from the groups
posted, take these last few minutes to go around
and gather ideas from other groups
EVALUATION
Please take time to
complete this sessions
section on your
evaluation form.
Your feedback is
appreciated!