Business Plan Presentations

George Simmons Partner Derby Management [email protected]

508-789-7246

10 Slide Presentation

   Your job is to excite , not educate Tell a clear, easy-to-repeat story in the first 90 seconds BIGGER, BETTER, FASTER, CHEAPER  “what is customer value proposition”

Cover Page

     Company name and logo Address Telephone number: office and cell Presenter’s name and title Email address (also on the bottom of every slide)

Slide #1

   What unique benefit will you provide To what customers To solve what problem  90 second rule

Slide #2

 How big is this problem       Why does it exist Pain (time, money,etc ) for your target How many have the same problem How do they solve it now How much are they spending on the current solution How fast is this problem growing

Slide #3

 What is your solution      Why it is better How do you deliver the solution Who at the company will recognize the benefits Clearly divide technical benefits from business benefits Segments: focus on slice of market

Slide #4

 Secret sauce    Why can’t someone else do the same thing • “barriers to entry” • Patents: granted and applied Unique technology People Expertise

Slide #5

 Competitive advantage       You are good but are you really better Why will they pick you over the other alternatives Easy for customers to change to you?

Customer references are put here Graph or Chart on you vs. competition Need to answer the question: is the business “scalable”

Slide #6

 Sales     How will customers be contacted Who will speak with/visit customers • explain your solutions and how it will help your customer Who will “close” the sale On an aggregate basis, how much will selling expenses cost for every $1 of revenue

Slide #7

 Marketing spend, not market research   How will customers know about your company and products Lead generation: customers that are interested       Trade shows TV advertising Website Direct Mail Too little $ spent on marketing, and you struggle in obscurity….to much and you run out of money before the sales effort starts Show a timeline : $ spend by area by Qtr or Year

#8

    Customer economics Tell a story:potential customer, beta site, real customer, Why will they buy in $ terms   How much will they pay for each piece What else could they buy at that price Customer alternatives

Slide #9

 Summary financial projections      How big will the company be in year 3 When will the company start being profitable How much break-even money is needed to get to What will you do with the money P+L, Bal. Sheet, Cash Flow,

Know the key Financial Drivers

       Time to cash breakeven Average sell price # units sold Key hires and when Development milestones and $ to reach Sales Ramp  $ sold per person - goal    How long to reach goal Total compensation Elapsed time from lead to close Sales and Marketing as a % of Revenue

Source and Use of Funds

  How much do you need  $ in case of emergency does not work What will you do with the money  5 bullets max.

Slide #10

 Management   4 bullets for the president 3 bullets for the other key contributors    Who has experience in this industry Has anyone else started a successful company Tell a story that shows you are tenacious in the face of adversity

Slide #11 Summary

 3-5 bullets you want remembered

Last Thoughts

   Use graphics It is difficult to be brief   PowerPoint forces you to be concise Keep ideas to one line Don’t read the slides..speak to them