Transcript Designers Show Case - Acorn IS: Bed and Breakfast Inn

Designers Show Case
Acorn Internet Services, Inc.
www.acorn-is.com
Presented By: Lisa Kolb
(Booth 401)
Services We Offer
(About Us)
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Web Development and Design
Hosting $15 a month
Tracking
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Visitor Tracking
- Included with Hosting
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Reservation / Booking Tracking
- $10 a month (1 time installation fee)
SEM (Search Engine Marketing)
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SEO (Search Engine Optimization)
integrated into Initial Design
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PPC (Pay Per Click)
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Paid Directory Assistance
Maintenance
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Content editor provided to customer for
them to make changes (1 time install fee)
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(OR) $65 an hour (15 minute minimum)
Professional Services
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Monthly Marketing Report (includes step
by step recommendations)
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Newsletters
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Blogs
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Special Requests
Company Statistics
• In business for 6 years
• Acorn founders were
Innkeepers for 9 years
previous
• 20 Staff Members
• 500+ Satisfied Clients
Our Mission
KNOWLEDGE
is the Key to YOUR
Internet Success
Who is Acorn?
Web Design 101
Know who is
doing what…
DESIGN &
DEVELOPMENT
SEO
HOSTING /
TRACKING
To Wait or Not to Wait
Our experience shows that these need to be done
in conjunction for best ROI results.
Will Your New Design
Deliver More Bookings?
What Goes Into a Revenue
Generating Web Design?
"Half my advertising is
wasted, I just don't
know which half."
John
Wanamaker
1838-1922
"Your photos are only as good as
the worst one on your site!”
Matthew Lovette
Jumping Rocks Photography, 2008
Features To Consider
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“Above the Fold” Real Estate
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Phone Number
Booking Information
Sell a Gift Certificate
Inn Name
Inn Location (City and State)
Consistent Navigation on all Pages
Note: 90% of Acorn Customers’ Web Site visitors use a monitor of 1003 pixels or wider.
(Information provided by our Visitor Tracking System)
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General Design Comments
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Clean Layout
Appropriate Design Elements (Victorian, Lodge, Etc.)
Correct Font Size on Text (Based on your guests)
Appropriate Page Count for Increased SEO Weight
Other Elements
To Consider
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Feature guest rooms on their own individual page (with Next, Back,
Call to Action)
Cross Selling (Add-Ons, Packages, Niche, Etc.)
Flash to show off Professional Images when and where appropriate
Innkeeper update section for SEO refreshment on Home Page
Sign Up for Newsletter
Link to a Blog (if you have one)
Guest Comments, Newspaper and Magazine Article References
Video Links, TV Clips
Send a Post Card Feature
Media Page to make it easy on Travel Writers to write about YOU!
Interactive Maps (Google Local)
GPS Coordinates
Reservation Look-Up Dates Coded on Page (Not a Link)
Note: Acorn designs each appropriate Web Site page with organic marketing
in mind. Visually, each and every page needs to WOW the guest, because
a guest will find your site through a sub page (because of our unique
marketing techniques) even before they ever get to the home page.
Quote: Pine Grove Park
Jean Johansen
Thanks for your help on this! My new site is
a huge success! I'm getting multiple
bookings every day from mostly new
guests and lots of favorable comments on
the web site. One woman told me,
without asking, that my site was the
deciding factor on where she made her
reservations. Many comments on how
beautiful our place is. It appears to be
the best money I've ever spent!
Quote: Southmoreland
Mark Reichle
From September '07 through January '08
our occupancy increased 14% and our
room revenue increased by 15%. It has
been most notable in January
(traditionally our slowest month) where
our occupancy and revenue increased
34% over the prior year's January.
A huge thanks to you and your staff for
excellent design and marketing.
Quote: Carriage House Inn
Paula Miller
I just love the site!!!! Thank you all so
much!!! It is at least in my opinion
gorgeous! Thank You! Thank you!
Quote: Chocolate Turtle
Dallas and Nancy Renner
The impact of the website has been
phenomenal!! We had hoped and expected that
it would increase our business. We were not
prepared for the magnitude of the increase. In
the 8 months, August 07 (when the new website
went live) through current bookings in March 08,
occupancy is up 80% over the same 8 month
period a year earlier. We just keep hearing over
and over from guests how wonderful the
website is and how it was the deciding factor in
choosing to stay with us. So I think its safe to
say - we all did a great job in putting it
together! Thanks again to the Acorn team.
Questions? Comments
Download this presentation?
www.acorn-is.com
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