Transcript Slide 1

CIDESCO International
Riga school of Esthetics
Maria Nekrasova
Relaxing and regenerating
treatment for men from BABOR
Riga, 2012
•Time, when men were proud of their
wrinkled, weathered faces and hands,
whiskey and cigar smell, far has gone.
• Nowadays successful men are convinced that a
well-groomed appearance is essential key point
for achieving goals and moving up a career
ladder.
A confident man is attractive.
• That is why there is a tight connection between
a well-groomed appearance, self-confidence
and success.
Special aspects of cosmetic treatments
for men
• Performance of treatment is less time
consuming and has an immediate effect.
• Different massage and performance
techniques, using special accessories.
• Exclusive design of the professional products’
line, distinctive packaging for home line.
BABOR cosmetic product and
procedure choice is determined by
• Developed product design and packaging materials,
taking into account men’s perception peculiarities.
• Four procedures specifically designed for men.
• Uniquely designed and manufactured accessories combs from buffalo horns (Buffalo Horn), special
brushes used for skin facials.
• Relaxing and regenerating massage effect, including
the use of point massage technique.
Men skin care procedure description
• The procedure starts with a twophase cleansing of the neck area
using a hydrophilic and phytoactive
oil.
• A relaxing massage of the neck area
with the buffalo horn combs.
• 1st cleansing phase: application of
hydrophilic and phytoactive oil that
helps the skin’s regeneration.
The hot and cold compress method
• Thermo effect appears
as a result of the contrast
compress method :
vasoconstriction which
soon changes to
vascular reflex
enlargement, which
leads to activation of
blood circulation.
• The compress rolling
(folding) technique and
active point stimulation
relaxes the client.
2nd cleansing phase – preparing the skin
for introduction and impact of active ingredients
by cleansing with brushes and foam .
• Deep cleansing and exfoliation:
dead cells and dirt are gently
removed.
• Improved skin surface and tone as
a result of regeneration process.
• Skin is soothed, feeling of
tightness removed.
PROCEDURE.
• Apply soothing concentrate to the
customer's skin by gentle, massaging
movements, until it is fully absorbed.
• Apply «Specific mask» with the brush to
the face and décolleté zone.
•
While the mask is on the face, continue
with the head massage.
•
The face point massage is followed
afterwards.
Procedure’s final phase.
• Remove the creamy mask with a warm
(up to 40ºC) compress.
• To prepare for the final phase of the
procedure, cool, fresh compress is
applied and removed by the rolling
method in order to “wake up” the client
gently after the mask.
The final step includes
•
Cream or gel for eye zone.
• Day cream for suitable skin
type/condition.
Thank you for attention!