Transcript HP Terminology Crowdsourcing

HP Terminology
Crowdsourcing
Case Study
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Background
HP is a large and global
company
Global Brand Terminology
management is essential
to HP’s ability to speak to
all customers, in any
language, with a
consistent voice.
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Terminology Management opportunities
Why HP cares about global terminology management
• Gives strength to HP brand image across all languages and markets
• Increases usability and user satisfaction
• Reduces translation errors
• Reduces legal liabilities
• Shortens time-to-market
• Increases reusability and retrieval of terminology
Terminology needs to be governed and managed globally with a process that includes
Global Brand terminology owners as well as regional and linguistic experts
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Terminology Crowdsourcing objectives
Program objectives: teamwork in terminology
• To provide a social approach to terminology governance
• To evangelize the need for high-quality and consistent terminology
• To establish and maintain terminology standards
Community objectives
The tools and processes must allow:
• Self-registration and access for both internal and external contributors
• Voting on terminology, and the suggestion of new terms
• Recognition of contributors
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Teaminology screenshots
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Teaminology Voting process
Creative
Agency
Translator
External
Supplier
HP
HP Support
Engineer
Votes on Terms and/or New Term Candidates
HP Product
Manager
HP.Com Country
Manager
TEAMINOLOGY
Weekly report on
-- Term votes
-- Term candidates
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Review Cycle
(Terminology
Governance Council)
Teaminology opportunities
Teaminology was a good concept : first attempt was a proof-of-concept
Increasing visibility
Building of the crowd
on Global Terminology Management
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Definition
of key processes and standards
Teaminology challenges
We learned a lot… but users did not like the first version!
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User Experience
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Design
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Recognition
Redesign project: background
from …
to
• Improve Customer Experience
• Align with HP Brand guidelines
• Enhance recognition
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Terminology community - mock-ups
Motivation and recognition
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Terminology community - mock-ups
User experience improvement
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Lessons learned
Communicate and motivate
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Crowdsourcing tool must be easy to use and fun!
Critical mass is essential in community crowdsourcing.
Community motivation and recognition are key.
Terminology is involving a lot of people within large companies.
Communication, evangelization… and more communication!
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.