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4-H Dairy Showcase: An
Innovative Alternative to
Auction Based Recognition
for Livestock Programs
Bradley W Rugg
Director,
Animal Science and Fair
Programs
Patrick J Jirik
Extension Educator,
Volunteer and Partnership
Development
Youth Enrolled in MN 4-H
Year
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
TOTAL
MEMBERS
34,644
32,898
31,727
29,452
27,062
26,100
27,196
27,096
28,129
28,161
Percent
Increase
5.31
3.69
7.72
8.91
3.69
-4.03
0.34
-3.70
-0.12
2010 MN 4-H Animal
Science Enrollment
Project Area
Total
Enrollment
State Event
Participation
% State Event
Participation
1
Horse
4158
772
18.57
2
Dog
3790
488
12.88
3
Beef
3449
572
16.58
4
Rabbit
3232
282
8.73
5
Poultry
2950
267
9.05
6
Swine
2801
460
16.42
7 Dairy
2566
508
19.80
8
Sheep
2239
376
16.79
9
Goat
2075
264
12.72
10 Lama
656
60
9.15
Total 2010 AnSci
Enrollment = 27,916
MINNESOTA 4-H UNIQUE GIVENS
State Fair
 6,500 4-Hers participate at the State Fair,
most with overnight lodging and meals.
 2,500 4-Hers participate with Livestock
Exhibits.
 All State Fair 4-H participants “win” a trip
with their project. This is done through a
State Fair line-up selection process done
at the completion of project judging at
County Fair.
 4-Hers are allowed to bring only 1 animal
and 1 General Project to the State Fair.
 4-Hers must have completed the 6th
grade to compete at the State Fair.
MINNESOTA 4-H UNIQUE GIVENS
State Fair – AnSci Projects
 All State Fair Livestock participants participate
in an interview process to gauge knowledge
and growth. The top 20% receive polo shirts
and the top 2% receive director’s chairs.
 All State Fair Livestock participants must be
certified in MN 4-H Livestock Quality
Assurance and Ethics.
 Minnesota 4-H offers lease opportunities for
most species in the breeding classes.
 County species delegations participate in a 3-4
hour intensive consumer awareness program
designed to educate fairgoers on any aspect
of the respective species.
MINNESOTA 4-H UNIQUE GIVENS
Auction
 4-H Auctions are held in 86% of all
counties.
 Over $1.3M generated annually at MN 4-H
auctions.
 Average auction – over $19,000; some
grossing over $70,000.
 Auctions must begin with a 4-Her
delivered statement indicating participation
in the auction is a “privilege – not a right.”
 All auctions are premium only – no
animals are sold.
 Only purple, blue and red ribbon winners
are allowed.
 No Cloverbuds.
 A minimum of 20% of each auction dollar
must go to the 4-H program.
State Fair Purple Ribbon
Auction Results
Year
Total
Beef
Swine
Sheep
Ave Non
Ave Non
Ave Non
Top Bid Champion Top Bid Champion Top Bid Champion
2010
$327,375 $14,600
$4,750
$7,000
$2,933
$5,500
$2,454
2009
$315,125 $14,500
$4,216
$6,200
$2,749
$5,500
$2,537
2008
$317,000 $14,000
$4,984
$8,000
$2,530
$5,100
$2,269
2007
$280,000 $13,700
$4,320
$7,100
$1,999
$5,000
$1,796
2006
$235,000 $13,600
$3,626
$6,500
$2,018
$4,850
$1,791
2005
$230,000 $13,500
$3,472
$6,000
$1,757
$4,700
$1,696
2004
$200,000 $12,500
$3,017
$5,500
$1,430
$3,900
$1,267
2003
$175,000 $11,000
$2,807
$5,300
$1,225
$3,100
$1,238
2002
$131,000 $10,500
$2,133
$5,100
$1,071
$2,750
$1,017
2001
$104,000 $10,000
$2,463
$3,500
$624
$2,700
$719
2000
1999
$104,000
$94,000 $10,000
$1,642
$4,700
$612
$2,000
$888
DAIRY SHOWCASE
How it was born…
 Three years of research: tracking
scholarship vs. competition in
livestock.
 Increasing inquiries from Dairy
leadership in terms of Auction
participation.
 A series of meetings with the
Auction Committee to consider
inclusion.
 A strong desire to focus on
scholarship above competition.
Champion Steer vs.
Kern Scholarship Comparison
• 2010 Champion Steer
–
–
–
–
Award based solely on State Fair placing
$14,600 – 20% = $11,680 paid to the 4-Her
Total paid immediately – no strings attached
No other 4-H activities or leadership required
• 2010 Kern Scholarship
– Award based on well
rounded 4-H career including
leadership
– $1,500 per year X 4 years
= $6,000 maximum
– Paid out over 4 years if 4-Her
maintains a 3.0 GPA. 4-Her must
reapply each year of eligibility
AUCTION ISSUES WE WANTED TO
AVOID
 Expectation of exceptional
breeding and/or high price
paid to be competitive
 ‘Last minute’ dollar
expectation that often comes
with participation
 ‘Strong arming’ potential and
current buyers
 An auctioneer approach vs.
opportunity to showcase
accomplishments
Showcase
Scorecard
Showcase
Profile
HOW DID WE DO?
Sheep Interview Results
Score
20
19
18
17
16
# of Intermediates
1
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
11
20
18
17
19
20
15
8
5
2
1
2
1
6
7
Premium $
2500, 2250
2550
2400, 2550
# of Seniors
1
12
22
31
33
25
33
12
12
6
6
3
3
1
1
Premium $
2100, 2000
2675, 2950, 2550
2460
2100
3100, 2150, 2000,
2000
2700, 2350
3800* *Indicates
Champion or
2350 Reserve Market
Lamb
2995 **Does not
5500* include 1
exhibitor that did
a make up
interview
Sheep Auction Participants
Breed/Placing
Grand Champion Market Lamb
Reserve Champion Market Lamb
Reserve Champion Heavyweight Market
Lamb
Reserve Champion Middleweight Market
Lamb
Champion White Face Market Lamb
Champion Speckled Face Market Lamb
Champion Lightweight Market Lamb
Reserve Champion Lightweight Market
Lamb
Reserve Champion Speckleface Market
Lamb
Class 12 Heavyweight
Premium
Showmanship
$5,500 PA - Advanced Call-Back
$3,800 PA - Champion Senior
$2,500 PA - Intermediate Call-Back
Interview
Finalists Judging Project
(top 20%) Participant Bowl
x
x
$3,100 PA - Advanced Call-Back
$2,100
$2,995 PA - Senior Call-Back
$2,350 PA - Advanced Call-Back
$2,550 PA - Intermediate Call-Back
Class 11 Heavyweight
Class 12 Heavyweight
Class 12 Heavyweight
Class 10 Heavyweight
Class 9 Middleweight
Class 8 Middleweight
$2,400 PA - Intermediate Call-Back
$2,150
PA - Reserve Champion
$2,460 Advanced
$2,675
$2,100 PA - Champion Advanced
$2,950 PA - Reserve Champion Senior
$2,250 PA - Champion Intermediate
$2,700 PA - Advanced Call-Back
Class 8 Middleweight
Class 8 Middleweight
Class 10 Heavyweight
Class 9 Middleweight
Class 11 Heavyweight
Class 7 Middleweight
Class 7 Middleweight
$2,000 PA - Senior Call-Back
$2,650 PA - Advanced Call-Back
$2,350 PA - Senior Call-Back
$2,000 PA - Senior Call-Back
$2,000 PA - Senior Call-Back
$2,550 PA - Advanced Call-Back
$2,550 PA - Intermediate Call-Back
no
no
no
no
no
x
x*
x*
x
x
x
x
yes
no
x
yes
yes
yes-horse
no
x
x*
no
no
no
no
*An x* in
the
interview
column
indicates a
chair
winner
*A “no”
indicates
the county
offers
program
but
exhibitor
did not
participate
Swine Interview Results
# of
Score Intermediates Premium $ # of Seniors
20
19
18
8
4500*, 2950
3
17
3
7
16
7
9
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
25
30
28
24
26
10
10
4
7
2
1
1
1
2500
2400, 3100
2000
2550
2000
3250
24
37
36
38
29
22
17
5
3
2
1
Premium $
7000*, 4900
2000, 4700, 2800, 2000, 3000,
2550
2550, 3700
2000
4600, 2300, 2400
2000, 2000
3050, 2300, 2550
2800, 2400
*Indicates
Champion
or Reserve
Champion
Market
Barrow
**Does not
include 4
exhibitors
that did
make up
interviews
(including
the
Champion
and
Reserve
Champion
Market Gilt
exhibitors)
Swine Auction Participants
Breed/Placing
Grand Champion Market Swine
Reserve Champion Market Swine
Grand Champion Market Gilt
Reserve Champion Market Gilt
Champion Purebred Market Barrow
Reserve Champion Purebred
Champion Heavyweight Market Barrow
Reserve Champion Middleweight Barrow
Premium
Showmanship
$7,000Advanced Call-Back
$4,5004th Overall Intermediate
$4,620Champion Advanced
Middleweight
$4,500Reserve Champion Advanced
$4,600Senior Call-Back
$2,000Advanced Call-Back
$3,2503rd Overall Intermediate
$2,550Champion Senior
Reserve Champion
$2,950 Intermediate
Reserve Champion Heavyweight Market Barrow
$2,300
Heavyweight
$2,000Reserve Champion Advanced
Reserve Champion Lightweight Market Barrow
Duroc
Middleweight
Heavyweight
Heavyweight
Lightweight
Lightweight
Heavyweight
Yorkshire
Lightweight
Middleweight
Yorkshire
Heavyweight
Yorkshire
Heavyweight
Lightweight
Hampshire
Yorkshire
Middleweight
$2,000
$3,050Advanced Call-Back
$2,400Champion Intermediate
$4,700Senior Call-Back
$2,775
$2,400
$3,700
$2,5005th Overall Intermediate
$2,8005th Overall Advanced
$2,550Intermediate Call-Back
$2,000
$2,800Advanced Call-Back
$2,300
$2,0005th Overall Senior
$2,000
$3,000
$2,000Senior Call-Back
$3,100Intermediate Call-Back
$2,400Advanced Call-Back
Interview
Finalists
Judging Project
(top 20%) Participant Bowl
x
x*
x
x
x*
x
no
no
no
x
x
no
*An x* in the
interview
column
indicates a
chair winner
x
no
no
x
no
x
no
no
x*
no
x
no
no
x
no
x
no
x
no
no
no
*A “no”
indicates the
county
offers
program but
exhibitor did
not
participate
Beef Interview Results
Score
22
21
20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
# of
Intermediates
Premium $
# of
Seniors
1
Premium $
1
1
2
6
6
11
7
11
14
9
11
5
3
1
2900, 3850
7000**, 4525
4050
6250, 5100
4900
11
11
12
19
17
26
21
16
11
5
7
1
1
1
4650, 3300
3800, 3300
3450, 3700
6300**, 5250, 3300
7000, 4650
14600*, 3700, 3300
5600, 4500
9600*, 3100
7675, 5300
*Indicates
Champion
or Reserve
Market
Beef
**Indicates
Champion
or Reserve
Dairy Steer
*Does not
include 3
exhibitors
that did
make up
interviews
Beef Auction Participants
*An x* in
the
interview
column
indicates a
chair
winner
*A “no”
indicates
the county
offers
program
but
exhibitor
did not
participate
Breed/Placing
Grand Champion Market Beef
Reserve Champion Market Beef
Champion Hereford Steer
Champion Angus Steer
Champion Shorthorn Steer
Champion Limousin Steer
Champion Simmental Steer
Champion Charolais Steer
Champion Maine-Anjou Steer
Champion Shorthorn Plus Steer
Champion Market Heifer
Reserve Champion Hereford Steer
Champion Heavyweight Crossbred Steer
Reserve Champion Simmental Steer
Reserve Champion Charolais Steer
Reserve Champion Maine Anjou Steer
Reserve Champion Lightweight Crossbred Steer
Reserve Champion Middleweight Crossbred Steer
Reserve Champion Shorthorn Plus Steer
Crossbred
Crossbred
Crossbred
Grand Champion Dairy Steer
Reserve Champion Dairy Steer
Champion Heavyweight Dairy Steer
Champion Super Heavyweight Dairy Steer
Reserve Champion Lightweight Dairy Steer
Reserve Champion Middleweight Dairy Steer
Reserve Champion Heavyweight Dairy Steer
Premium
Showmanship
$14,600PA
$9,600 PA
$7,000 PA - Champion Senior
$5,600 PA
$4,025 PA - Intermediate Call-Back
$5,350
$7,675
$3,450 PA
$4,525 PA
$6,250 PA - Intermediate Call-Back
$5,100 PA
$5,250 PA - Intermediate Call-Back
$4,500 PA - Senior Call-Back
$5,300 PA - Senior Call-Back
$3,100 PA - Senior Call-Back
$3,800 PA
$4,650 PA
$3,850
$2,900 PA
$3,100
$4,900
PA - Reserve Champion
$4,650 Senior
$7,000
$6,300
$3,300
$3,300 Champion Senior
$3,700
$3,700
$3,100
Interview
Finalists
(top 20%)
Judging
Participant
Project
Bowl
no
no
Dairy
no
no
no
x
x
yes
x
x
x*
x
x
x
no
yes-horse
yes
x
no
no
x
yes
Dairy
Dairy
no
no
Dairy Showcase Model
Placing
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Award
$1,500
$1,250
$1,000
$900
$850
$800
$725
$650
$575
$500
$400
$400
$400
$400
$400
$300
$300
$300
$300
$300
$200
$200
$200
$200
$200
Leadership
Profile Score
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
09 Judging
Contest
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Project
Bowl 10
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Interview Showmanship Show
placing
placing
placing
x
PR
x
PR
x
PR
x
PR
x
BL
x
x
PR
x
x
PR
x
x
BL
x
x
BL
x
BL
x
BL
x
BL
x
PR
x
PR
x
PR
x
PR
x
PR
x
BL
BL
x
PR
x
BL
PR
x
BL
x
PR
x
BL
QUESTIONS AND DIALOG
Thank YOU!