Transcript State Show Livestock Committee Meeting

4-H Dairy Showcase: An
Innovative Alternative to
Auction Based Recognition
for Livestock Programs
Jan Albrecht
Dairy Showcase
Committee
Bradley W Rugg
Director,
Animal Science and Fair
Programs
MN Youth Enrolled in 4-H
Percent
Increase
Year
TOTAL MEMBERS
2011
2010
2009
2008
31,292
33,403
34,644
32,898
-6.32
-3.5
5.31
3.69
2007
31,727
7.72
2006
29,452
8.91
2005
27,062
3.69
2004
26,100
-4.03
2003
27196
0.34
2002
27096
-3.70
2001
28129
-0.12
2000
28161
2011 MN 4-H Overall Enrollment
Project Area
1
2
3
4
5
6
7
8
9
10
2011 State 2011 % State
2011 Total
Event
Event
Enrollment Participation Participation
10242
9293
6548
5646
4977
4821
4307
4074
4063
3947
325
242
219
176
145
257
NA
37
699
27
.91
17.20
.68
11
Photography
Crafts and Fine Arts
Food and Nutrition
Shop
Self-Determined
Clothing and Textiles
Cloverbuds
Flower Gardening
Horse
Vegetable Gardening
Shooting Sports Wildlife Management
3.17
2.60
3.34
3.11
2.91
5.33
3616
51+702
20.82
12
13
14
15
16
Dog
Beef
Rabbit
Poultry
Pet
3374
3297
3137
2949
2846
35+503
568
272
257
28
15.95
17.23
8.67
8.71
.98
2011 MN 4-H Animal Science
Enrollment
Project
Total
State Event % State Event
Area
Enrollment Participation Participation
1
Horse
4063
699
17.20
2
Dog
3374
35+503
15.95
3
Beef
3297
568
17.23
4
Rabbit
3137
272
8.67
5
Poultry
2949
257
8.71
6
Swine
2685
448
16.69
7
Dairy
2337
509
21.78
8
Sheep
2098
352
16.78
9
Goat
1967
276
14.03
540
55
10.19
10 Lama
Total 2011 AnSci Enrollment = 26,447
MINNESOTA 4-H UNIQUE GIVENS
State Fair
 6,500 4-Hers participate at the State Fair,
most with overnight lodging and meals.
 2,700 4-Hers participate with Livestock
Exhibits.
 All State Fair 4-H participants “win” a trip
with their project. This is done through a
State Fair line-up selection process done
at the completion of project judging at
County Fair.
 4-Hers are allowed to bring only 1 animal
and 1 General Project to the State Fair.
 4-Hers must have completed the 6th
grade to compete at the State Fair.
MINNESOTA 4-H UNIQUE GIVENS
State Fair – AnSci Projects
 All State Fair Livestock participants participate
in an interview process to gauge knowledge
and growth. The top 20% receive polo shirts
and the top 2% receive director’s chairs.
 All State Fair Livestock participants must be
certified in MN 4-H Livestock Quality
Assurance and Ethics.
 Minnesota 4-H offers lease opportunities for
most species in the breeding classes.
 County species delegations participate in a 3-4
hour intensive consumer awareness program
designed to educate fairgoers on any aspect
of the respective species.
MINNESOTA 4-H UNIQUE GIVENS
Auction
 4-H Auctions are held in 86% of all
counties.
 Over $1.3M generated annually at MN 4-H
auctions.
 Average auction – over $19,000; some
grossing over $70,000.
 Auctions must begin with a 4-Her
delivered statement indicating participation
in the auction is a “privilege – not a right.”
 All auctions are premium only – no
animals are sold.
 Only purple, blue and red ribbon winners
are allowed.
 No Cloverbuds.
 A minimum of 20% of each auction dollar
must go to the 4-H program.
State Fair Purple Ribbon
Auction Results
Beef
Swine
Sheep
Ave Non
Ave Non
Ave Non
Top Bid Champion Top Bid Champion Top Bid Champion
Year
Total
2012
$445,265
$16,000
$6,201
$9,600
$3,776
$5,500
$3,056
2011
$368,140
$15,000
$5,537
$7,100
$3,196
$5,700
$2,667
2010
$327,375
$14,600
$4,750
$7,000
$2,933
$5,500
$2,454
2009
$315,125
$14,500
$4,216
$6,200
$2,749
$5,500
$2,537
2008
$317,000
$14,000
$4,984
$8,000
$2,530
$5,100
$2,269
2007
$280,000
$13,700
$4,320
$7,100
$1,999
$5,000
$1,796
2006
$235,000
$13,600
$3,626
$6,500
$2,018
$4,850
$1,791
2005
$230,000
$13,500
$3,472
$6,000
$1,757
$4,700
$1,696
2004
$200,000
$12,500
$3,017
$5,500
$1,430
$3,900
$1,267
2003
$175,000
$11,000
$2,807
$5,300
$1,225
$3,100
$1,238
2002
$131,000
$10,500
$2,133
$5,100
$1,071
$2,750
$1,017
2001
$104,000
$10,000
$2,463
$3,500
$624
$2,700
$719
2000
1999
$104,000
$94,000
$9,000
$10,000
$1,705
$1,642
$5,000
$4,700
$702
$612
$2,400
$2,000
$710
$888
DAIRY SHOWCASE
How it was born…
 Three years of research: tracking
scholarship vs. competition in
livestock.
 Increasing inquiries from Dairy
leadership in terms of Auction
participation.
 A series of meetings with the
Auction Committee to consider
inclusion.
 A strong desire to focus on
scholarship above competition.
Establishing Partnerships
Primary Programmatic Partner
Dairy Showcase Committee Partner
• Small Executive Committee (all share a common
understanding and respect for Total Youth
Development) with Representation from
• Primary Partner - MLBA
• Industry – Marketing
• Industry – Media
• Industry – Dairy Farmer
• University of Minnesota
Animal Science Department
• Minnesota 4-H
Media Partners
• Develop strategies for insuring positive and
CORRECT messages for:
– Print, radio, TV and Showcase presentation
Funding Partners
• Track old and recruit new funders
– Follow up and appreciation key
Other Partners
•
•
•
•
Key Dairy Leaders
Dairy Businesses and Organizations
4-H Dairy Youth
Minnesota State Fair
Champion Steer vs.
Kern Scholarship Comparison
• 2012 Champion Steer
–
–
–
–
Award based solely on State Fair placing
$16,000 – 20% = $12,800 paid to the 4-Her
Total paid immediately – no strings attached
No other 4-H activities or leadership required
• 2012 Kern Scholarship
– Award based on well
rounded 4-H career including
leadership
– $1,500 per year X 4 years
= $6,000 maximum
– Paid out over 4 years if 4-Her
maintains a 3.0 GPA. 4-Her must
reapply each year of eligibility
AUCTION ISSUES WE WANTED TO
AVOID
 Expectation of exceptional
breeding and/or high price
paid to be competitive
 ‘Last minute’ dollar
expectation that often comes
with participation
 ‘Strong arming’ potential and
current buyers
 An auctioneer approach vs.
opportunity to showcase
accomplishments
Showcase
Scorecard
Showcase
Profile
HOW DID WE DO?
Sheep Interview Results
22
# of
Intermediates
0
21
Score
Premium $
# of Seniors
Premium $
5
$5,000*
0
5
$2,500, $4,100
20
0
10
$2,300
19
1
$2,300
15
$3,000
18
3
$3,250
22
17
3
$4,100
22
$3,100, $2,900, $2,800
16
6
26
$3,500
15
6
25
$5,500*, $2,500, $2,750
14
11
19
$3,250
13
9
18
$2,250, $3,000
12
16
11
16
3
10
18
4
9
11
3
8
15
4
7
9
6
2
$2,400, $4,700
$2,200, $3,950
$3,625
13
3
1
$2,900
*Indicates
Champion or
Reserve
Market Lamb
Sheep Auction Participants
Showmanship
‘PA’ indicates
participation
Breed/Placing
Grand Champion Market Lamb
Reserve Champion Market Lamb
Res. Champion Middleweight Market Lamb
Interview
Champion Heavyweight Market Lamb
Finalists ‘X*’
Res. Champion Lightweight Market Lamb
indicates an
Res. Champion Heavyweight Market Lamb
interview
Champion White Face Market Lamb
winner
Res. Champion White Face Market Lamb
Champion Speckle Face Market Lamb
Judging
Res. Champion Speckle Face Market Lamb
participant and Middleweight
project bowl
Heavyweight
‘no’ indicates
Middleweight
their county
Middleweight
offers it but did Heavyweight
not participate Middleweight
Middleweight
Lightweight
Lightweight
Lightweight
Lightweight
Heavyweight
Heavyweight
Middleweight
Interview
Finalists Judging Project
(top20%) Participant Bowl
Premium
Showmanship
$ 5,500 PA-Sr. 4th Overall
$ 5,000 PA-Sr. Res. Champion X
$ 2,250 PA-Adv. Res. Champion
$ 2,200
$ 3,100 PA-5th Overall
$ 3,500 PA-Adv. 3rd Overall
$ 3,000 PA-Callback
$ 2,400 PA-Int. Champion
$ 3,950
$ 4,700 PA
$ 3,000 PA-Callback
$ 3,625 PA-Int. Res Champion
$ 2,900 PA-Callback
$ 2,500 PA-Adv. Champion
X*
$ 2,800 PA
$ 2,500 PA-Callback
$ 2,300 PA-Callback
$ 3,250 PA-Callback
X
$ 4,100 PA
X
$ 3,250 PA
$ 2,800 PA-Callback
$ 4,200
X*
$ 2,750 PA-4th Overall
$ 2,300
X
No
X-1st
No
No
No
No
No
X
X
No
No
No
No
No
No
No
X
X
No
No
No
X
No
No
No
No
Swine Interview Results
Score
# of
Intermediates
20
0
0
19
0
0
18
0
3
17
0
4
$3,700
16
6
8
$4,150, $3,000, $3,200
15
9
19
$6,000
Premium $
$2,600, $4,225
# of Seniors
Premium $
14
25
$2,750, $3,400, $2,750
35
$3,100, $2,900, $3,700,
$3,000, $4,600, $2,800
13
22
$5,100
32
$4,400, $3,100, $3,100
12
29
$3,100
38
$2,750, $3,000
11
27
30
$3,675, $3,050
10
25
35
$7,650*, $3,000, $3,000,
$3,350, $5,000, $3,500
9
14
30
$3,500, $2,750
8
8
13
7
1
7
6
5
3
5
0
4
$3,000
*Indicates
Champion or
Reserve
Champion
Market Barrow
**Does not
include 5
exhibitors that
did make up
interviews
(including the
Grand
Champion
Barrow
exhibitors,
$9,500, $3,400,
$3,000, $4,000,
$3,950)
Swine
Auction
Participants
Interview
Finalists ‘X*’
indicates an
interview winner
Judging
participant and
project bowl ‘no’
indicates their
county offers it
but did not
participate
Breed/Placing
Premium
Showmanship
Grand Champion Market Swine
$ 9,500 Champion Sr. Mkt Barrow
Reserve Champion Market Swine $ 7,650 Callback
Grand Champion Market Gilt
$ 5,100 Champion Int Mkt Gilt
Reserve Champion Market Gilt
$ 4,400
Champion Purebred
$ 3,400 Callback
Reserve Champion Heavyweight
$ 2,600 Callback
Reserve Champion Purebred
$ 3,100 Callback
Champion Lightweight
$ 3,500 Callback
Champion Duroc
$ 2,750 Callback
Heavyweight
$ 4,225
Reserve Champion Middleweight $ 3,675
Heavyweight
$ 3,000 Callback
Registered Yorkshire
$ 3,100 Callback
Reserve Champion Duroc
$ 6,000 Champion Adv. Mkt Barrow
Middleweight
$ 4,150 Callback
Heavyweight
$ 3,000
Champion Hampshire
$ 3,400 Callback
Middleweight
$ 2,900 3rd Overall Adv
Reserve Champion Lightweight
$ 3,000 Callback
Lightweight
$ 2,750 Callback
Heavyweight
$ 2,750 Callback
Middleweight
$ 3,000 Res. Ch. Sr. Mkt Barrow
Registered Other Breed
$ 3,350 Callback
Heavyweight
$ 4,000
Middleweight
$ 3,000 Callback
Heavyweight
$ 3,100 Callback
Heavyweight
$ 3,100 Champion Int Mkt Barrow
Heavyweight
$ 3,700 Callback
Heavyweight
$ 3,950 Callback
Middleweight
$ 3,000 Callback
Heavyweight
$ 5,000 Callback
Champion Spot
$ 3,500 Callback
Middleweight
$ 3,200
Gilt
$ 4,600 Champion Adv. Mkt Gilt
Gilt
$ 3,000 Callback
Gilt
$ 2,750 Callback
Gilt
$ 2,800 Callback
Gilt
$ 3,050
Gilt
$ 3,700 Champion Sr. Mkt Gilt
Interview
Finalists
Judging Project
(top20%) Participant Bowl
X
X
No
No
No
No
X
No
No
X
X*
No
No
X-2nd
No
No
X*
X
No
No
No
No
X
No
No
X
X
X
No
X
No
X
No
X
No
No
X
X
No
No
No
No
X
No
No
No
X*
X
X
Beef
Interview
Results
# of
Score
Intermediates
Premium $
# of Seniors
21
20
19
18
17
16
15
14
0
0
1
0
2
0
6
8
1
3
5
7
5
9
17
22
13
15
32
$4,800
$11,000*, $7,200, $10,200, $5,250
$6,000, $4,375, $4,600, $6,500,
$3,800
$6,525, $5,500, $6,900, $5,000,
$3,300
12
32
$5,600
39
11
21
$16,000*, $4,725
54
10
9
8
7
6
5
4
3
2
1
0
24
19
21
24
9
6
1
1
0
1
2
45
44
29
22
8
7
2
0
1
1
1
Premium $
*Indicates
Champion
or Reserve
Market
Beef
**Indicates
$6,150, $10,000, $5,950, $5,050, Champion
$6,000, $3,200 or Reserve
$5,500, $6,375 Dairy Steer
$3,100
$5,890
$9,600**
*Does not
include 4
exhibitors
that did
make up
interviews
Beef
Auction
Participants
Showmanship
‘PA’ indicates
participation
Interview Finalists
‘X*’ indicates an
interview winner
Judging
participant and
project bowl ‘no’
indicates their
county offers it
but did not
participate
Breed/Placing
Grand Champion Market Beef
Reserve Champion Market Beef
Champion Maine Anjou
Champion Shorthorn Plus
Champion Shorthorn
Champion Charolais
Champion Limousin
Champion Angus
Champion Hereford
Champion Market Heifer
Champion Div I Crossbred
Champion Div III Crossbred
Reserve Champion Maine Anjou
Reserve Champion Shorthorn Plus
Reserve Champion Shorthorn
Reserve Champion Charolais
Reserve Champion Limousin
Reserve Champion Simmental
Reserve Champion Angus
Reserve Champion Hereford
Reserve Champion Market Heifer
Res. Ch. Division I Crossbred
Res. Ch. Division II Crossbred
Res. Ch. Division III Crossbred
Grand Champion Dairy Steer
Reserve Champion Dairy Steer
Champion Division I
Champion Division II
Reserve Champion Division I
Reserve Champion Division II
Reserve Champion Division III
Reserve Champion Division IV
Champion Crossbred Dairy Steer
Premium
$ 16,000
$ 11,000
$ 6,000
$ 6,525
$ 4,375
$ 5,050
$ 7,200
$ 6,600
$ 6,150
$ 10,000
$ 5,500
$ 5,950
$ 5,500
$ 5,050
$ 5,890
$ 6,000
$ 5,600
$ 6,900
$ 4,600
$ 6,000
$ 10,200
$ 4,800
$ 6,325
$ 6,500
$ 9,600
$ 8,450
$ 3,800
$ 5,250
$ 3,200
$ 3,100
$ 5,000
$ 4,725
$ 3,300
Showmanship
PA
PA-Sr. Reserve
Interview
Finalists
(top20%)
Judging
Project
Participant Bowl
No
X
No
No
No
No
PA-Called Back
No
No
PA- Sr. 3rd Overall
PA-Called Back
No
No
X*
X
No
No
X
PA-Sr. 5th Overall
PA
PA-Called Back
PA
PA-Int. Champion
PA-Called Back
PA-Sr. 4th Overall
PA
PA
PA
PA
PA
PA
PA
PA
PA
No
No
No
X
No
X
No
No
No
X
X
X
X
X
No
No
X
Dairy Showcase Model 2012
Award
Premium
Placing
Interview
Finalists ‘X*’
indicates an
interview
winner
Judging
participant
and project
bowl ‘no’
indicates
their county
offers it but
did not
participate
Interview
Leadership Showmanship Finalists
Profile Score
Placing
(top20%)
2011 Judging
Participant
Project
Bowl 2012 Show Placing
1
$
2,500
X
X
X*
X
X
P
2
$
2,150
X
X
X*
X
X
P
3
$
1,800
X
X
X
X
x
P
4
$
1,500
X
X
X
X
P
5
$
1,325
X
X*
X
X
P
6
$
1,150
X
X
X
X
X
P
7
$
1,025
X
X
X*
No
No
P
8
$
925
X
X
X
X
X
B
9
$
850
X
X
X*
X
X
B
10
$
800
X
X
X
B
11
$
700
X
X
X
P
12
$
700
X
X
X
P
13
$
700
X
X
X
B
14
$
700
X
X
X
B
15
$
700
X
X
X
B
16
$
600
X
X
X
X
B
17
$
600
X
X*
No
X
B
18
$
600
X
X
X
P
19
$
600
X
X
X
X
B
20
$
600
X
X*
X
X
P
21
$
500
X
X
X
No
P
22
$
500
X
X
X
X
P
23
$
500
X
X
X
X
X
P
24
$
500
X
X
X
X
P
25
$
500
X
X
X
X
B
X
X
X
QUESTIONS AND DIALOG
For more information
www.4-H.umn.edu/mn-dairyshowcase/
Thank YOU!