Transcript Experience Planning

5 Keys to HOT!
Recreation Programming
CPRS Conference
March 16, 2006
Anne T. Nixon, CPRP
PIVOT Recreation Resources
7/21/2015
1
The Center of Clayton
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The Lodge Des Peres
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Only in Japan
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Only in Hawaii
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Only in India
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Only in Texas
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Only In Thailand
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Only In America
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Introduction
•
•
•
•
Taxes v Program revenues
New understanding of urgency
Applies to all programming
Getting programming staff on same page
–
–
–
–
–
–
Understanding consumer needs
Program design with those expectations
Effectively costing then pricing the product
Promotions
Programming with creativity
Sell, sell, sell
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Introduction
• Getting programming staff on same page
– Understanding consumer needs
– Program design with those expectations
– Effectively costing then pricing the product
– Promotions
– Programming with creativity
– Sell, sell, sell
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5 Keys
• Planning
• Memorable Experiences
• Marketing
• Program Lifecycles
• Change
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Creating Memorable Experiences
• If it doesn’t go “wow”, it doesn’t go!
• Relationship between the customers
preconceived expectations and the service
received. Goal is to exceed the
customers’ expectations.
• Pay attention to details. Inspect what you
expect.
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Understanding the Market
• Generational Differences
• Demographics
• Market Segments
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Generational Differences
• Lifetime expectancy is up 30 years form 1900
• The older adult market spans four/five
generations
– Depression Era 1900-1939
• Stage 1 1900 – 1929
• Stage 2 1930 – 1939
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76 years and older
66 – 75
18
Demographics
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Market Segments
Under 5
5 to 9
10 to 14
15 to 17
Subtotal
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 to 84
85 and over
TOTAL:
Median Age
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Cary, IL
MARKET AREA
AGE DISTRIBUTION: 2005
0-3 Miles
3-5 Miles
5-10 Miles
#
%
#
%
#
%
3183
7.1%
6313
7.8%
17761
7.8%
3755
8.3%
6717
8.3%
18488
8.1%
3974
8.8%
6714
8.3%
18961
8.3%
2310
5.1%
4172
5.2%
11324
5.0%
13222
29.4%
23916
29.6%
66534
29.1%
4087
9.1%
7159
8.9%
19236
8.4%
4502
10.0%
10389
12.9%
28077
12.3%
8424
18.7%
14139
17.5%
38591
16.9%
7346
16.3%
12064
14.9%
35570
15.5%
4011
8.9%
7013
8.7%
22232
9.7%
1909
4.2%
3441
4.3%
10734
4.7%
1146
2.5%
1980
2.5%
6008
2.6%
382
0.9%
676
0.8%
2001
0.9%
45029
100.0% 80777 100.0% 228983 100.0%
35.8
34.0
35.2
U.S. Age
Population
6.7%
6.8%
7.2%
4.3%
25.1%
9.9%
13.6%
15.3%
14.1%
9.6%
6.4%
4.4%
1.7%
100.0%
36.0
20
Capacity Management
• Two types of capacity
– Load Capability
– Use
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Capacity Management
• How to fill capacity
– Prime time
– Non-prime time
– Skill level with significant differences in
presentation
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Facility Use Programming
Recreation Facility Daily Programming by the Hour
6am
Gymnasium
BB Leagues
Open Play BB
VB Leagues
Climbing Wall
Areobic Room
Classes
Spinning
Racquetball/Squash Courts
Snack Bar Vending
Cardiovascular Area
Classes
Performance Training
Personal Training
Free Weights
Classes
Performance
Personal Training
Ice Facilities
Lessons
Leagues
Locker Rooms
Open Skate
Jogging Track
Arcade
Gymnastics Room
Classes
Comptetition
Performance Training
Little People
Child Care
Child Fitness
Class Rooms
Cyber Rooms
Tennis Facilities
Permanent Court Time
Non-Prime Time
Leagues
Lessons
Community Rooms
Space for Older Adults
Kitchen
Locker Rooms
Family Changing Rooms
Indoor Aquatics (attached)
Outdoor Aquatics (attached)
Administration
Lobby
Desk Management
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7am
8am
9am
10am
11am
noon
1pm
2pm
3pm
4pm
5pm
6pm
7pm
8pm
25
Capacity
Surface Area
Square Ft.
Spaces Being Considered
Square Ft. of Program Space
Gymnasium
38,464
38,464
Fitness Floor
2,700
Cardio Area
2,875
Aerobic Exercise Floor
1,550
1,550
Track
7,750
Climbing Wall
840
840
Meeting Rooms
1,000
1,000
Concession Area
600
Library
650
Childcare
950
Total Square Feet
57,379
41,854
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Program Hours
Available*
30,000
98
98
196
30,392
26
Estimated Holding Capacity
Gymnasium
Fitness Floor
Cardio Area
Aerobic Exercise Floor
Track
Climbing Wall
Meeting Rooms
Concession Area
Library
Childcare
Total Holding Capacity
Total Daily Capacity
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549
54
36
31
78
9
77
12
16
19
862
2,156
27
Evolution of Program Stages
• Purpose of tracking program stages
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Participant Lifecycle - Basketball
Tots
Older Adults
Youth
Adults
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Young Adult
29
Program Lifecycle
Introduction Stage
Decline
Growth Stage
Saturation Stage
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Maturation Stage
30
Boston Consulting Group Model
Inventory Portfolio Analysis
•
•
•
•
Cash Cows
Stars
Question Marks
Dogs
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Changes in Current Programming
• Why change?
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Good to Great
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Interview Questions
•
•
•
•
•
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How do you keep up with your continuing
education?
What does success mean to you and how do
you evaluate it?
What computer knowledge do you have?
How would you approach meeting a client for
the first time?
You are matched with a client that you just
can’t connect with and find yourself dreading
each appointment. What do you do?
34
Candidate
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Sco
r
e
ve
to
Dri
grit
y
t Th
ing
s
Ge
anc
ed
Ego
Bal
Inte
eS
kill
s
Don
e
Ant
icip
ate
gy
Lev
el
alty
ty t
o
aci
Ene
r
Loy
Cap
Jud
gm
ent
Lea
der
shi
p
rvic
er S
e
tom
Cus
Values Matrix
1
2
3
4
5
35
Audition Tools
• The instructor introduces her/himself to new participants.
YES
NO
3
0
• The instructor has a warm-up section of the class that
includes stretching.
YES
NO
3
0
• The instructor gives corrective feedback to participants
on form to ensure the safest and most effective workout.
YES
3
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NO
0
36
Champions!!!
• Staff Training
– Art instructors
– Sports coaches
– Personal trainers
– Group Exercise Instructors
– Clearly defined expectations
– Problem solving / empowerment
– Performance standards
– Image
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Shaping The Vision
• Image/Names/Logos
• Communication
• Fish, Cheese and Pickles
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Program Inventory
• Develop inventory according to market mix
• For example,
Lifecycles in Experience Planning
Tots
Youth
Teens
Young Adults
Adults
Older Adults
0 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 to 12 13-14-15 16-17-18 19-22 23-24 25-28 29-30 31-35 36-40 41-46 47-50 51-55 56-59 60-64 65-69
70-74 75-79 80-84 85-90
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Fall Program Mix
Private Programs
Merit Programs
Movie in the Park
Grandparents Day Swim - C
Big Wheel Rally
Bingo Bash
Hulk Party
Halloween Party
Am. Girl Halloween
Haunted Hayride
Jack-O-Lantern
Scary Project
Fam. Gym/Swim - C
Karoake- C
Gobble Gobble
Drive In Movie
Santa Drop In/Lunch
Breakfast w/Santa
Xmas Ornaments
Winter Wonderland
Pee Wee Tennis
T Ball
Mini Dunkers
Tumbling/Gymnastics
Dance Programs
Youth Drawing
First Aid
Babysitting Class
Extra Innings-All
School Day B4/After
Open Gym - C
Jammin' Juniors
Rec N Roll
Self Defense
Entering the Workplace
Eyes Have It
Am. Girl Xmas
Gingerbread Party
Music, Music, Music
Messy Me's
Little Tykes Time
Shin Kickers
Little Soorters
Little Squirts
Sports Sampler
Financial Workshops
Insurance Workshop
Retirement Workshop
Investment Workshop
Flu Shots
Belly Dancing
Monster Bash
Big Splash Fam Swim - C
Hol. Crafts
Little Chefs
Preschool Drawing
Cool Concoctions
Oktoberfest
Slumber Party
Hol. Cake Decorating
Camp Frosty
Frosty Care
Preschool
Wee Threes
Explore Fours
Mom's Morning Off
Spirit Squad
B & G Basketball League
Cheerleading - C Squads
Youth Tennis
Flag Football
Youth Volleyball - C
Jr. Racquetball - C
Sharpshooter Basketball
Golf Trip
Frank Loyd Wright Trip
Gurnee Mills Mall
Bingo/Casino
Chicago Shopping
Nutcracker Ballet
Adult Racquetball League - C
Self Defense - C
Adult Karate
Racquetball Lessons - C
Mens Basketball League - C
Thanksgiving Feast
Walking Club - C
Swimming Club - C
W & S Club - C
Kids Club - ???
Indoor Golf
B-Parties - C
U of I Game
Great America
Enchanted Castle
M.Park Ice Skating
Girls Basketball League - Teen
Strength Training Teen 1&2 - C
Teen Tennis
Boys Volleyball
Creative Memories Scrapbook
Dog Obedience
Tanning Bed
Outdoor Golf Lessons
Facility Rentals
Pre-Karate
Youth Karate
Swim Lessons - C
Public Programs
Toy & Game Time
Lights on After School
Girl Scout Tea & Fashion
Candy Carnival
Robert Vial House/Hayride
Subsidy w/Fee
Forever Young Seniors
Van Service
Coupon Swap
Father Xmas
Afternoon w/Santa - C
Open Gym - ???
Teen Drop-In
Museum Programs - All
Chalet - w/Membership
Chalet Fitness Classes
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Winter/Spring Program Mix
Merit Programs
Private Programs
Swashbucklers Studio
Camp Frosty
Preschool
Wee Threes
Explore Fours
Mom's Morning Off
Youth Tennis
Flag Football
Sharpshooter Basketball
Pre-Karate
Youth Karate
Swim Lessons - C
B-Parties - C
Strength Training Teen 1&2 - C
Teen Tennis
Creative Memories Scrapbook
Dog Obedience
Arabian Knights Farm
Youngsters Studio
Young Actors Studio
Spring Soccer
College Cruisin
Millenium Skating
Gurnee Mills Mall
Blue Man Group
Senior Trips
Adult Racquetball League - C
Self Defense - C
Adult Karate
Racquetball Lessons - C
Mens Basketball League - C
Youth Volleyball
Walking Club - C
Swimming Club - C
W & S Club - C
Kids Club - ???
Indoor Golf
Tanning Bed
Outdoor Golf Lessons
Facility Rentals
Kinder Music
Pee Wee Tennis
Warp Skate Park
Wolves Hockey
Girls Sports Sampler
Rising Stars
Future Stars
Shooting Stars
Twisters/Tumbling
Camp Adventureland
All Am. Sports Camp
Mini Kickers
Play Makers
Am. Victorian Camp
Pioneer, Settlers Farm
Farm Adventure Camp
Teen Volleyball
Teen Soccer
Mens Softball
Indoor Soccer - Full
Micro Soccer
Start Smart Basketball
Girls Softball
Valentine Craft
St. Patty's Day
Barbie Fashion Show
Bob the Builder Construction
Cookie Caper
Valentine Box
Fam. Gym/Swim - C
Karoake- C
Am. Girl Tea Party
Drive In Movie
Happy Valentine's Day
Sweetheart Dance
Xmas Ornaments
Winter Wonderland
Vintage Valentine
Little Chefs
Preschool Drawing
Cool Concoctions
Music, Music, Music
Little Tykes Time
Shin Kickers
Little Sporters
Little Squirts
May Customs/Planting
Sports Sampler
Sitting Exercises
Mini Dunkers
Tumbling/Gymnastics
Dance Programs
Youth Drawing
First Aid
Babysitting Class
School Day B4/After
Open Gym - C
Jammin' Juniors
Rec N Roll
Self Defense
Financial Workshops
Insurance Workshop
Retirement Workshop
Investment Workshop
Happy Easter
Easter Basket Craft
Teddy Bear Picnic
Camp Spring Break
Spring/Fling Camp
Easter Egg Decorating
Mothers Day
M-Day Celebration
Rubber Stamping
Flower Classes
Kids Only Klub
Just Paint
Monday Fun
Me & My Buddy
Under the Sea
Springtime Fun
T Ball
Roller Blades
Cartoon Drawing
Magic Class
Candle Making
Am Girl Club
Pint Size Pioneers
Park it to Prom
Makeover for 2
Mom/Daughter Chocl.
Spa Retreat
Colors to Beauty
Skin Care/Facials
Fresh Face
Choc. Lovers
Healthy Living
Public Programs
Act Your Age
Girl Scout Tea & Fashion
Arbor Day
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Subsidy w/Fee
Forever Young Seniors
Van Service
Coupon Swap
Chalet - w/Membership
Chalet Fitness Classes
Lunch Time Learners
Open Gym - ???
Teen Drop-In
Museum Programs - All
Fam Fishing Derby
41
Summer Program Mix
Private Programs
Merit Programs
Movie in the Park
Music, Music, Music
Shin Kickers
Little Sporters
Little Squirts
Giant Garage Sale
Am. Girl Independence Day
Xmas in July
Blue Hawaiin Pool Party
Exploring Colors
Forever Young Campers
Sports Sampler
Tumbling/Gymnastics
Dance Programs
Edible Math
Babysitting Class
Open Gym - C
Financial Workshops
Insurance Workshop
Retirement Workshop
Investment Workshop
T Ball
Pint Size Pioneers
Spa Retreat
Cheerleading Camp
Beginning Weaving
Beginning Quilting
Travel Class
Dress for Less
Messy Me
Swim Suit Savvy
Boys Basketball
Wee Threes
Explore Fours
Mom's Morning Off
Youth Tennis
Flag Football
Sharpshooter Basketball
Pre-Karate
Youth Karate
Swim Lessons - C
B-Parties - C
Strength Training Teen 1&2 - C
Teen Tennis
Early AM Drop off/Late P/U
Am. Girl Camp
Summer Art Camp
Cartoon Camp
Open Volleyball - C
Baseball Game Trip
Mayslake Estate
Vineyard Trip
Dairyland/Greyhound Park
Hurray for Hollywood
Self Defense - C
Adult Karate
Racquetball Lessons - C
Youth Volleyball
Walking Club - C
Swimming Club - C
W & S Club - C
Kids Club - ???
Tanning Bed
Outdoor Golf Lessons
Facility Rentals
Pee Wee Tennis
Fall Soccer
Girls Softball
Camp Adventureland
All Am. Sports Camp
Am. Victorian Camp
Pioneer, Settlers Farm
Farm Adventure Camp
Teen Volleyball
Mens Softball
Challenger Soccer
Chicago Bulls Basketball
Micro Soccer
Boys 14" Softball
Summer Jr. Racquetball
Boys Basketball League
Back to School Shopping
Cypress Cove Swim Trip
Jelly Belly Outlet Mall
Belly Dancing
Group Training
Public Programs
Little Tykes Water Time
Game Room Open House
First Aid
Fam/Gym & Swim
Open Gym - ???
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Subsidy w/Fee
Forever Young Seniors
Van Service
Coupon Swap
Chalet - w/Membership
Chalet Fitness Classes
Lunch Time Learners
Teen Drop-In
Museum Programs - All
Fam Fishing Derby
4th of July Celebration
42
Participant Lifecycles
• Age Differentiation
• Develop program plan based on market
• For example,
Lifecycles in Experience Planning
Tots
Youth
Teens
Young Adults
Adults
Older Adults
0 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 to 12 13-14-15 16-17-18 19-22 23-24 25-28 29-30 31-35 36-40 41-46 47-50 51-55 56-59 60-64 65-69
70-74 75-79 80-84 85-90
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43
• How can we be entrepreneurial &
progressive with our programming plans?
•
•
•
•
•
•
•
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Core service
Quality brings repeat business
Increase the likelihood of success
Loyalty vs. customer satisfaction
Create standards used agency wide
High degree of quality
Consistency
44
Purpose of a Revenue Policy
•
•
•
•
•
•
Provides guidance to staff
Is a reference and descriptive
Describes action or purpose to consumers
Planning tool
Supports fees and charges philosophy
Helps to define differences between policy
and procedures
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3 Types of Programs
• Public-FREE (special events, community
services)
• Merit-Pay to play. (swimming lessons,
basketball leagues)
• Private-Specialized service to generate
revenue (golf/tennis pros, personal
trainers)
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Pricing Strategies
•
•
•
•
•
•
•
•
•
Price to value
Menu price
Pay per visit
Multiple visit discounts
Primetime versus off-peak
Early registration discounts
Monthly dues versus session fees
Preferred customer discounts
How can you create these opportunities?
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HOT Programs
• How were they priced?
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• As Staff, why is it important to view this
differently?
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• Differing philosophies among us
• Competition for the leisure dollar, consumer
choices
• Experience planning heightens consumer
expectations
• Complex
• Plan with confidence
• Strive for the extraordinary
• Experience + Loyalty = Revenue
49
• Who are noted experience
planners/recreation programmers?
• What elements are incorporated in this
activity that make the experience?
• What makes it extraordinary?
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Ask
• How do I become an outstanding
programmer and a facilitator of ideas?
– As an extraordinary organizer who makes it
possible for others
– Make it work economically
– Know when to say “No”
– Constantly thinking about how to improvesystems, programs, staffing, marketing, etc.
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• “Experience Programming” means you
become a significant facilitator of
experiences for your customers
• An Eye for the facility/experience
– Snapshot evaluations
– The “pick-it-up” gene
• An Ear with the public
– 2 way communication
– Open door policy
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Considerations in the Planning
Cycle
• Communication
– Community Mining
• Defining Needs
– Surveys-written or verbal
• Capacity Management
– Internal understanding
• Hiring
– Negotiating contracts
– Training/Certification requirements
• Communication
– External
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– Internal
53
Marketing
• Market Mix
– Who are the customers?
• Promotions (Selling)
– How do we communicate?
– Development of experience principles
– Costing / Pricing strategies
• Partnerships
– Program
– Asset Partners
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Marketing Strategies
• Pulling all information together
• Setting goals, strategies and tactics
– Goals are tied to performance
– Adjust quickly to market
• Marketing the Brand
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Marketing
– Features, advantages, and benefits
– Factors that influence customers
•
•
•
•
•
•
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Solves a problem/makes them feel good
Benefits, not features
Promises kept
Credibility and reliability
Ease of access
Guarantees
56
Promotions Mix
•
•
•
•
Advertising
Personal Selling
Publicity
Sales Promotions
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Promotions Development Includes
– Brochures, newsletters, advertising
campaigns, newspaper articles, and television
•
•
•
•
Who reads or sees the material?
How is the information positioned?
How is the message presented?
How much is staff involved in sales- If they are not
excited about the product – how can they sell it?
• Is it consistent?
• How does the information look and feel?
• Is the IMAGE clean and clear?
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Media Use
– What methods are you using?
•
•
•
•
•
•
•
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News releases
P.S.A.’s
Video
TV
Feature articles
Radio, talk shows
How effective are each at getting the media’s
attention?
59
Sales Promotional Tools
•
•
•
•
•
•
•
•
•
•
Special events
Promotional items
Coupons
Sampling of classes, bundling services
Cross Selling
Discounts
Use of sponsorships, themes
Free classes
Register a friend
Differential pricing, menu pricing
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More Distribution Tools
• Internal paychecks
• Use of other agencies as distribution points such
as,
–
–
–
–
–
–
–
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Libraries
Schools
Restaurants/bars
Museums
Movie theaters
Drug stores
Grocery Stores
61
Implementation
• Staffing
– Right people on the bus
• Revenue Policy
– Public, Merit, Private Program mix
• Measurements
– Standards
– Performance expectations
– Effective Costing
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Daily
Full Facility
Resident Day Fee
Non-resident Day Fee
6:00 AM
6:00 AM
9:00 PM
9:00 PM
Gym Fee
Resident Day Fee
Non-resident Day Fee
Walking
Resident Day Fee
Non-resident Day Fee
Total
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2500
150
0
0
$7
$10
$17,500
$1,500
9500
100
$3
$5
$28,500
$500
5200
100
17550
1425
$2
$3
$10,400
$300
0
$849,200.00
63
Services
-
Contractual
Game
Games
Official
Officials
1
Cost of
each flyer
210
Number of
Flyers copied
$25.00
$5,250.00
Total cost
Flyers
Flyers
0.05
Cost of
each ad
300
Number of
runs
Ads
3
Cost of
stamp
Contract Official
Postage
x
1 sided or 2
$1.00
or
Overall Rate
100
Number of
stamps
0.37
$15.00
Total Cost
Ads
300
$2.00
$600.00
Total Cost
Postage
N/A
$111.00
$5,976.00
Total Contractual Services
Personnel - Salaries
Program Staff
Hours per
Week
Number of
Staff
Seasonal Position
Site Supervisor
1
27
Weeks
Per Year
Salary per
Hour
3
$9.00
Seasonal
Sub Total
Total Salaries
$729.00
$729.00
$729.00
Supplies
Cash prize
500
x
9
$4,500.00
Trophy
35
x
27
$945.00
Staff Uniforms
25
x
4
$100.00
First Aid
25
x
1
Total Supply Costs
$25.00
$5,570.00
Indirect Expenses
Program Set/Take Down
& Field Prep
$8 Seasonal
x
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Brochure
21.63
Number of Staff
1
3
Hours Used
x
Set up/Take Down/Field Prep
18
3
$144
2 full pages in the brochures
Total Indirect Expenses
$195
$339
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Registration List - Detail
Season
Title
Day
Start Time
End Time
Max. Reg. Projected
#/rental
Resident Fee Projected
Revenue
$0
Women's
Tourney
Men's
Tourney
Coed
Tourney
Women's
Tourney
Men's
Tourney
Coed
Tourney
Women's
Tourney
Men's
Tourney
Coed
Tourney
Fall
Saturdays 9am
6pm
36
12
120
$175
$2,100
Fall
Saturdays 9am
6pm
36
12
120
$175
$2,100
Fall
Saturdays 9am
6pm
36
12
120
$175
$2,100
Winter
Saturdays 9am
6pm
36
12
120
$175
$2,100
Winter
Saturdays 9am
6pm
36
12
120
$175
$2,100
Winter
Saturdays 9am
6pm
36
12
120
$175
$2,100
Spring
Saturdays 9am
6pm
36
12
120
$175
$2,100
Spring
Saturdays 9am
6pm
36
12
120
$175
$2,100
Spring
Saturdays 9am
6pm
36
12
108
teams
216
120
1080
$175
$2,100
$0
$0
$18,900.00
324
Total
7/21/2015
648
0
65
Costing Model - Programs
Program Budget Worksheet Summary: Volleyball Tournaments
Revenue
Actual FY 04/05
Individual Registration
Program Fee
Actual Revenue
Expenses
Projected FY 05/06
0 Team Registration
0 Program Fee
$0 Projected Revenue
216
$200
$18,900.00
Actual FY 04/05
Services*
Personnel*
Supplies*
Indirect
* Direct Expenses
N/A
Actual Total Expense
Projected FY 05/06
Services*
Personnel*
Supplies*
Indirect
$0 Projected Total Expense
$5,976.00
$729.00
$5,570.00
$0.00
$12,275.00
Balances
Actual Balance FY 04/05
Gross Revenue
Total Direct Expense
Actual Direct Balance
Total Indirect Expense
Actual Total Balance
7/21/2015
0
0
0
N/A
0
Projected Balance FY 05/06
Gross Revenue
Total Direct Expense
Projected Direct Balance
Total Indirect Expense
Projected Total Balance
$18,900.00
$12,275.00
6625.00
$0.00
$6,625.00
66
Programming Revenue
According to Rick Adler, founder of The Senior Network,
an older consumer marketing and research company
"Simply based on population growth trends, if
a product is marketed to the 50-plus audience
and maintains its market share, it should
increase in sales by 35 to 50 percent in the next
20 years. Conversely, a brand targeted at the
zero to 50 age groups will be flat in sales."
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67
Programming Diversity
•Get 50-plus customers involved in your sales and
marketing.
•Sell experience, not age. Emphasize that the
people who will most benefit from your program are
those with "experience in..."
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68
Programming Diversity
•Choose your words carefully. The words "mature"
or "prime" are viewed in a much more positive light
than “senior” and “older.” Inspire people to buy,
rather than trying to scare them into doing so.
•Be prepared to spend more time with this segment,
they put a priority on the atmosphere and
relationships.
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69
Programming Types
• Wellness
– 33% of fitness center membership is
represented by people over 50
• Adventure travel programs, not
necessarily tourist travel
• Sport programs
• Performing and visual arts
• Endless opportunities!
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70
5 Keys
• Planning
• Memorable Experiences
• Marketing
• Program Lifecycles
• Change
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71
Reading List
Good To Great,
By Jim Collins
Fish!,
By Stephen Lundin, Harry Paul, and John Christensen
Give ‘em The Pickle,
Training Video
www.cprs.org
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72
5 Keys to HOT!
Recreation Programming
CPRS Conference
March 16, 2006
Anne T. Nixon, CPRP
PIVOT Recreation Resources
7/21/2015
73