Transcript Document
Discover Sailing
TITLE
Club Implementation Plan 2013
Part 8.
Crewing
October 2013
DATE
Implementation Plan 2013
• You should now be hearing sound – if not check your
audio and ensure you are in slideshow (full-screen) mode
• This is Ross Kilborn, Sport Development Director at
Yachting Australia
• This presentation is the 10 of 11 in the
Discover Sailing Club Implementation Plan
The Monthly Topics
Feb
Mar
April
May
June
July
Aug
Sept
Oct
Nov
Dec
(1) Program Introduction & Purpose
(2) Planning & Prioritising
The gemba Report
Tackers
Sailability
Discover Sailing Days
Discover Sailing Hosts
Discover Sailing Experiences & Courses
Safety, Risk Management &
Membership Protection
The Sailing Pathway
Club Promotion
Crewing
Measuring Results
Summary & Future Plan
Why crewing ?
Crewing is probably the most common way for people to
discover sailing, through a friend or family member
Crewing is probably the most cost effective way to
discover sailing. Most club members do not own a boat –
they crew for someone else
Crewing is very flexible – you can crew at various levels
on the sailing pathway, in various roles, and supplement
your sailing with courses to develop sailing skills
Crewing can be very time effective – especially after
work/ twilight crewing
Crewing ….by any name ?
Keelboat or Dinghy
Racing (various levels) or social racing / cruising
Week or weekend
Twilight crewing / sailing – everything gemba said new
participants want
Fun & friendly participation rather than pure “racing”
No large commitment – either membership or time
Weekdays or weekends
Adventurous but safe
How to promote crewing ?
Discover Sailing Days
Discover Sailing Experiences
Your Discover Sailing Centre / Course Instructors
Your Discover Sailing Hosts – matchmakers & mentors
Members and boat owners – word of mouth
Noticeboard
Club Website
Promote it
Registration – on line forum
Crew Matching Service
Public on line forums eg meet-up
Social media
Effective Crew Matching
The Boat Owner
The Potential Crew
Dinghy vs keel
Social vs serious
Weekends vs weekdays
Pathway level
Dinghy vs keel
Social vs serious
Weekends vs weekdays
Pathway level
Underpinned by your Discover Sailing Host
(crew matching mentor or “matchmaker”)
How do you help new crew ?
At your club
Discover Sailing Host as mentor
Educational resources on www.discoversailing.org.au
Introductory or Crew category of membership
Welcome and education nights / social invitations
On the boat
Educational resources on www.discoversailing.org.au
Introductory briefing by skipper
Clear roles
Appropriate behaviour by everyone
Crewing - Summary
Most club members don’t own a boat
Most boat owners want crew.
Significant opportunity for clubs to do it well
Future facility of Discover Sailing website - matchmaking
Twilight sailing ticks all the boxes
Sailing’s equivalent to Barefoot Bowls and Golf’s driving
ranges
Next Month
Measuring Results
The Future Development Plan
Summary – Case Study