Transcript Document

CMHA National Conference on Mental Health
14 -16 / 09 / 2011
Surpassing Stigma in the Workplace
November 13, 2013
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PARTNERS FOR MENTAL HEALTH
Partners for Mental Health (PFMH) is a national, registered charitable
organization created to help accelerate a social movement.
CMHA National Conference on Mental Health
/ PFMH will transform the way Canadians of all ages think about, and act
towards people living with a mental
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/ PFMH will empower individuals and organizations to take action, leading to
unprecedented improvements in mental health services, mental health
funding and the mental well-being of all Canadians
/ PFMH will support the Mental Health Strategy for Canada by mobilizing the
public’s voice around specific recommendations
/ Through our campaigns we will substantially grow the number of Canadians
interested in the cause, thus benefiting all stakeholders
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PARTNERS FOR MENTAL HEALTH – OUR STRATEGY
We are guided by a strategy that seeks to ‘redefine normal’,
creating new norms around mental health
CMHAnot
National
Conference
on Mental Health
/ What’s considered normal today should
be considered
normal
• It shouldn’t be normal to wait several months to get care; to deny or delay
-16 / 09 / 2011to be shunned in the workplace, etc.
access to housing and medical14treatment;
/ We need to create systemic and social change to normalize:
• The belief that mental illness is nothing to be ashamed of and that recovery
of a meaningful life in community is achievable
• Better treatment towards those living with mental health problems and
illnesses
• Increased access to treatment and support
• Better workplace policies and protocols
• Increased and sustained funding for treatment, support and research
• Mental health education and training as commonplace
• Recognition that a healthy life requires understanding of one’s own mental
health – “there’s no health without mental health
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PARTNERS FOR MENTAL HEALTH – FRAMEWORK FOR CHANGE
Recruitment & 1st Activation
• Redefine
normal
• Bring more Canadians on board through
national recruitment campaigns
Corporate
N
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Partners for
Mental
Health
C
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P
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•
•
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Fundraising
Advocacy
Education
Volunteering
Mobilization
Outcomes
• Align and highlight organizations &
opportunities to supportive
Canadians who want to take action
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C
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Schools
PR/Media
Direct
outreach
Supportive
Canadians
Highlight
engagement
opportunities
on-going
MH
Organizations
/Community
Digital/social
•
•
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•
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• Reduce stigma
• Reduce
inequities
• Uphold rights
• Improve access
• Increase funding
• Intervene early
• Fund & sustain
transformation
Fundraising
Advocacy
Education
Volunteering
ACCELERATING THE MENTAL HEALTH MOVEMENT
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THE ISSUE
Mental illness is everyone’s business. It touches us all especially in the
workplace. And, the costs, personal and financial, are staggering.
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THE ISSUE – PUBLIC SERVICE ANNOUNCEMENT
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RESEARCH: PURPOSE & METHODOLOGY
Purpose:
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To understand working Canadian’s perceptions regarding mental health in the
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workplace.
Methodology:
An Ipsos Reid online poll was conducted during April 2013 among a sample of 1,058
working Canadians
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KEY FINDINGS
The workplace does have an effect on one’s mental health and wellbeing (esp. given we spend a lot of our waking hours at work).
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Nearly half (47%) of working Canadians ‘agree’ (15% strongly and 32%
somewhat) that their work and place of work is the most stressful part of
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their day
/
16% of working Canadians say their place of work is frequently the
source of feelings of depression, anxiety or other mental illness
There still appears to be stigma against mental illness in the workplace,
especially when compared to other types of illness.
/
38% say they would be likely to try to ignore any mental illness that they
many have, and try to hide it and not talk about it
/
4 in 10 agree that they would be concerned if they had to work or
share an office with someone that has a mental illness
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KEY FINDINGS
This stigma can lead to faking a physical illness in order to ‘cover up’ a
mental health issue or illness.
/
Mental Health
17% Canadians say they’d be CMHA
likely National
to fake Conference
a physical on
illness
to cover for
something like depression or anxiety, or another mental illness.
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Canadians appear reluctant to discuss mental health/illness with
employers.
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2 in 3 would NOT be likely to have an open discussion with their boss
about their mental health or illness. Even fewer would have this
discussion with their Human Resources (only 31%).
/
Only 1 in 3 working Canadians would likely tell their boss that they
needed time off because of depression or anxiety or another mental
illness.
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A SOLUTION
Change is long overdue…..
The Not Myself Today campaign
focuses
bringing
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Mental issues
Health
to the forefront, raising funds and support for improving mental
health in the workplace.
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CORPORATE ENGAGEMENT STRATEGY
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SUPPORT
ENGAGE
Support a psychologically
healthy work environment in
your organization by engaging
employees with the campaign,
using the guidelines, tools and
resources provided
Become an ‘NMT @ Work’ partner
and show your support by wearing
your mood & holding a
Not Myself Day @ Work event
to help promote workplace mental
health
INVEST
Financially support the cause to
improve workplace mental health
Funds raised will go towards
awareness, education and
engagement campaigns of
Partners for Mental Health
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CAMPAIGN OVERVIEW
CAMPAIGN INSIGHT
/ The campaign was based on a shared
personal
everyone
has had a
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Mental Health
day when they don’t quite feel like themselves
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/ We used this feeling and insight to connect Canadians to the issue of mental health
in a personal way and to the broader and more serious issue of mental illness
/ The campaign encouraged people to acknowledge that it is OK to not feel like
yourself (it’s part of dealing with mental health) and it is OK to talk about not feeling
like yourself
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CAMPAIGN OVERVIEW
NOT MYSELF TODAY CAMPAIGN
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Acknowledging everyone’s connection
to the
issue and
givingHealth
voice to
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on Mental
it in the workplace where so many people struggle/suffer
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Rallying companies to financially contribute to the campaign and
support the movement. Funds raised would go toward anti-stigma and
engagement campaigns of Partners for Mental Health
•
Mobilizing employees and companies to hold a Not Myself Today
session at work aimed at generating an open dialogue and a greater
understanding around workplace mental health
•
Reducing the stigma of mental health in the workplace by encouraging
employees to wear their mood and talk openly about the issues
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CAMPAIGN OVERVIEW
Not Myself Today Fundraising Campaign: Public launch was on May
9th during Mental Health Week and wrapped up on June 6th. Several
companies held their Not Myself Today session on this day.
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CAMPAIGN TOOLKITS
/
The campaign toolkit provides a turnkey way for employers to engage their
employees with the issues of stigma in the workplace
/
Toolkit included tools and resources to prompt discussion, self-expression
and support the journey towards mentally healthy workplaces
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Specific toolkit elements:
- Campaign ‘at a glance’ (one-page overview of the campaign and key
dates)
- Activity Guide for activities including the Not Myself Day @ Work event
- Information and a list of resources and programs available
- A primer on the National Standard for Psychological Health and Safety
- Communication materials including posters, email and newsletter copy,
banner ads, etc.
- Swag to generate excitement, buzz and conversation including mood
buttons, mood pens and post it notes; quantities will vary depending the
investment level of the company
/
A basic kit was also made available for download at notmyselftoday.ca
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CAMPAIGN TOOLKITS
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CAMPAIGN MICROSITE
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RECOGNITION
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CAMPAIGN OVERVIEW – COMPANIES AND ORGANIZATIONS
INVOLVEMENT
VALUE & RESOURCES PROVIDED
S
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- Promote Not Myself Today to employees, clients,
Value:
business partners and others
- Publicly demonstrates company’s / organization’s
- Encourage other organizations to get involved
commitment to supporting a mentally health workplace
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National
Conference on Mental Health
- Post links and information on websites, publications, Resources:
social media to support Not Myself Today and
- Electronic tools including web banners & email
mentally healthy workplaces
templates
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Value:
- Demonstrates company’s / organization’s
commitment to their employees
- Provides an opportunity to talk about mental health
in the workplace and initiate positive change
Resources:
- A guide offering suggestions & ideas to plan an event
- Mood buttons and mood rings available for purchase
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- Plan/support the campaign in the workplace and
organize a Not Myself Today session at work
- Financial contribution to help supercharge this
mental health movement at work at various levels
(tied to size of employee base)
All levels:
- Receive turnkey toolkits including posters, buttons,
etc. to support organizing a workplace event (quantity
will vary by size)
- Public recognition in Globe and Mail as an
organization supporting a mentally healthy workplace
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CAMPAIGN OVERVIEW – – INDIVIDUALS (EMPLOYEES, MANAGERS)
INVOLVEMENT
VALUE PROVIDED
S
U
P
P
O
R
T
- Voice support for a psychologically safe
workplace with your employer / union /
- Being identified as a positive agent for change in
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professional association
the workplace
- Encourage employer to participate in the
campaign
E
N
G
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G
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- Plan and/or participate in Not Myself Day @
Work event in your workplace, learning more
about the issues and the ways to improve
mental health support
- Share your story and experience with workplace
mental health on campaign website (all stories
are moderated)
- Demonstrating leadership and compassion for
workplace colleagues
I
N
V
E
S
T
- Make a personal donation to support the mental
health movement at work
- Buy mood buttons and/or a mood ring
- Organize a workplace fundraiser
- Donations and purchases of campaign swag to
support the mental health movement
- Contribute to reducing stigma in the workplace
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CAMPAIGN TOPLINE RESULTS
•
92 companies with over 225,000
employees invested and
participated with events/activities
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$187K raised
•
Over 3,000 mood badges and
stories posted to the website
•
1,000 pledges gathered
•
An additional 300 events took
place
•
19MM impressions/78 stories
from PR and over $600M value of
media donated
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RESEARCH : TELEPHONE INTERVIEWS (NMT 2013)
In August, Propel/University of Waterloo conducted telephone interviews with 15
participating companies (NMT 2013) to understand participant’s experiences and
gather feedback to guide refinements for the 2014 campaign.
Key findings:
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•
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Overall, positive experiences/feedback
•
The campaign primarily served to increase awareness of mental health, reduce stigma
and encourage people to talk more openly about mental health issues
•
Campaign as a ‘first step’ and many would like some sustaining/on-going activities and
information as part of the campaign
•
Companies looking for additional content and support (e.g. campaign toolkits)
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Opportunity exists to address wide range of work environments e.g. retail, teleworking, etc.
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Companies liked that part of $ proceeds went towards local services
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NOT MYSELF TODAY 2014 – WHAT’S ON THE HORIZON?
Based on the feedback received from participating companies/organizations in the
Not Myself Today 2013 campaign, we are considering for 2014:
CMHA
National Conference on Mental Health
Participating Companies/Organizations
Receive
• Recognition in the national Globe and Mail ad at the culmination of the campaign in
the Spring of 2014
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• Access to on-going content and expertise (e.g. monthly webinars/roundtable online
discussions, subject matter expert blogs, relevant content/articles, etc.) to facilitate
better dialogue and sustain engagement with Not Myself Today throughout the year
• Opportunity to learn and network with other participating companies
• Upgraded and expanded toolkit to support Not Myself Today campaign activities.
Specific toolkit items may include:
Expanded Activity Guide
Mood buttons
Expanded Resource Guide
Other conversation-starter ‘swag’ items
12 month content calendar
Posters and digital campaign materials
Access to speakers/facilitators
“Best of” ideas and best practices from
companies from NMT 2013
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THANK YOU
Jeff Moat
CMHA National Conference on Mental Health
President, Partners for Mental Health
(613) 683-3743
[email protected]
@JeffMoat
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