שקופית 1

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Transcript שקופית 1

Overwhelmed by
all the marketing tools out there?
Focus on the marketing tools that work for you.
Our department offers you a variety of
marketing tools for your use.
From the Information and Publication Department
 Green Israel News
 English Internet site
 You Tube channel
 Facebook
 Jerusalem Post Green Israel section
www.kkl.org.il/eng
www.kkl.org.il/eng
KKL-JNF Green Israel News
Spotlight on New Projects
KKL-JNF Worldwide
Link to site photos
www.kkl.org.il/eng
1. Increase traffic to our site
2. Increase interactivity:
 Register to our newsletter
 Join tours and events
3. Donate online:
 Plant A Tree
 Register in the Books of Honor
 Planting Centers for Tourists
Link to site photos
www.kkl.org.il/eng
Our website has a wealth of content,
available for you to use.
Our content adapts easily to your
marketing needs.
Link to site photos
http://www.youtube.com/KKLJNFWorldwide
http://www.youtube.com/KKLJNFWorldwide
Branding the KKL-JNF YouTube
channel.
Playlists - Our channel offers a variety of
playlists.
Featured Videos– Main film and a selection
from the playlists.
http://www.youtube.com/KKLJNFWorldwide
New films
Produced for
JNF Australia
http://www.youtube.com/KKLJNFWorldwide
Special Events
Films
www.jpost.com/greenisrael
www.jpost.com/greenisrael
Jerusalem Post Green Israel section
is an effective marketing tool
60,000 – 80,000 unique users per month
Links to KKL-JNF websites worldwide
Marketing banners
Fundraising campaigns
From the field - Green Israel Blog
http://blogs.jpost.com/content/finland-israel-six-months-aravavalley-so-far
New blog
From Green Finland to Yellow Arava
By: Samuel Willner, KKL-JNF Finland Board
http://www.facebook.com/KKL.JNF
http://www.facebook.com/KKL.JNF
acing
Tools
Time
Answers
acebook
http://www.facebook.com/KKL.JNF
acing
Content is King
Friends & Followers
Building a Community
acebook
Using our materials effectively:
Your website
Email newsletters
Print magazines
Presentation:
Keren Muhs
Executive Secretary, Marketing
KKL-JNF Germany
http://www.jnf-kkl.de/
Keeping donors is alot easier than finding
new ones.
Good service
Nurturing the bond
Constant communication
http://www.kkl.org.il/eng/people-and-environment/spotlight-on-new-projects
The Dudaim Waste Facility
A Unique Ecological Project in the Negev
Holocaust Martyrs Forest – Anne Frank Memorial
Presentation:
Sharon Lehrer
Director of Marketing & Communications
JNF Canada
http://www.jnf.ca/
 The Larry Hurtig Shechafim Schoolyard
“When the children feel the
breeze on their faces and
hear the rustling leaves, they
start smiling.”
Michal Shalom, Science
Teacher
Accessible Nature for All at the Disabled Veterans’ Park
82-year-old Natan Idlin
was out for an afternoon
excursion with his son.
“It’s very important to
have places like this,
where those of us who
have trouble walking can
get out and enjoy nature,”
said Idlin.
Ofakim’s Asper Center: a Lively Social Meeting Point
19 year-old Itamar
Dagan is a volunteer
guide in KKL-JNF’s
scouting group.
“We meet here once a
week, and this rich
learning environment
helps us a great deal as
we teach children how
to love and appreciate
the Land of Israel.”
A Day in the Desert with JNF Canada Israel Mission
Premier of Nova Scotia Plants Tree in
Jerusalem's Aminadav Forest
KKL-JNF and Manitoba Sign Twin Site Treaty:
Lake Hula and Oak Hammock Marsh Park
Choose one of the above tools
Use it
Tell us what you did
We will share it with KKL-JNF offices
worldwide.
Backup photos
News Section
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Project Spotlight
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Projects and Partners Worldwide
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