Transcript Construction Division – Communications Strategy

Health
Healthand
andSafety
Safety
Executive
Executive
Construction Division –
Communications Strategy
CONIAC – March 2011
Neil Stephens
Communications & Planning
Background
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Coalition gov’t spending restrictions on
marketing and media remain in place for
duration of this Parliament.
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Scope is broad
• events, awards, media campaigns
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HSE has governance systems in place to
ensure compliance with gov’t guidance
Audiences
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Large, Organised, Competent
• should aim to be self sufficient
• utilise existing routes
• lighter touch
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Smaller, limited organisation, less
competent
• highest priority
• simple guidance
• looking for new routes
Publications
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Mainly aimed at SMEs
Focus on web based material
Reduced portfolio of priced publications
Work with industry organisations on
publications where necessary – e.g.
MEWPs
Working Well Together
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15 Regional Groups
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7000+ attendees
• 48% from SMEs (employing 15 or fewer)
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NEXT YEAR –
• 50 events planned
• funding for website needed
74 events this year
• SHADs, DADs, White Van, Mock Trials
Printed & Online Media
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Continue to provide press releases to cover
significant events,
– e.g. refurbishment initiative
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Place articles in industry and trade press
Infonet
Online Forum
Stakeholder relations
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Continue to support events where they
clearly support the HSE strategy
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Work on specific projects where they
support the strategy and there are;
– clear objectives, leading to
– defined outputs and outcomes
How Can CONIAC Assist
?
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Contact: Sue Brandrick – 0207 556 2252
[email protected]