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Much more to see
Use Cases
• Emails, text messages,
• Facebook status updates, tweets, RSS
• Stock market values, breaking news
• Calendar events
• The words of their friends to the deaf
• Driving directions to the drivers
• City tour information to the travelers
• Painting captions in the museums
• Subtitles of movies or at theaters
• Flight data to airplane model lovers
• Street signs and menus translations in Beijing
• The Linkedin profile of your meet up
• Patient’s heartbeats to the surgeon
• Mileage and speed to a sportsman
• Performance in reality games
• Domotics data at need …
… WHATEVER THE CREATIVITY OF
DEVELOPERS COMMUNITY WILL COME UP WITH
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The Apps
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Target Market
• Geeks, techies and fashionistas
• Sportsmen – joggers, sailors, motor bikers, ...
• Deaf
• Theaters, cinemas, museums, tourist places
• Trade shows, exhibitions
• Surgeons
• Customized products for warehouses, maintenance, etc.
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The Ecosystem
Eyeglasses having an integrated
micro-projector with the most
advanced optics and electronics
with touch sensors control
An SDK and API available to SW
Developers Community to create a set of
revolutionary apps for smartphone (iOS,
Android, Win8) and allow to get the
information directly on GlassUp device in
real-time.
A GlassUp Store to enable user to
download apps from the web
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Other design & Ux
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Other design & Ux
Port distance: 6 miles
45 minutes to arrival
Weather: cloudy
Sea: calm
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Specifications
How it is
• Light and comfortable, stylish
• Two – three designs
• new design under preparation with Eyewear company)
• Expected weight 70gr, material to be defined
What it contains
• A patented sophisticated optical system
• An electronic circuit with Accelerometer, Compass, Ambient Light
Sensor
• 320x240 display resolution
• Bluetooth connectivity (Low Energy version)
What you see
• Monochromatic messages and icons on a transparent background
• Near the center of the Field of View, no eye-strain
• 320x240 display resolution
How it works
• One day battery use time
• A wide set of apps: Android, iOS and later on Windows
• Touch controls on the frame to select on a menu and submenus
• Automatic light control, optimized for all viewing conditions
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Market size
Google’s Glass Project exposed a huge market interest for
this kind of products
A market research we made among 1,000 US citizens
showed that one out of four was interested
In May 2013 Credit Suisse released a report forecasting a
$30B / $50B market for wearable technology in the next
two / three years. Sport should prevail in unit terms, and
health/medical device in value.
Business Insider May 2013 research: “…Google Glass will
reach 21 Million Annual Unit Sales by Year-End 2018”
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Google Glass Sales Projection
Source: Business Insider research May 2013
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Competition
• Google Glass: wearable computer, high power consumption, more
social/entertainment device, expensive and annoying (display up-right)
• Recon Instruments: Recon Jet, display based, low-right position
• Epson Moverio: BT-100: big and heavy
• Lumus: only technology vendor, claiming ready since 2005, but not
launched yet
• Vuzix: movies only
… Digilens, Microsoft Fortaleza, …
Bulky
… Oakley, Laster, Olympus, Sony,
Price / Complexity
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The Team
• CEO: Francesco Giartosio (Founder & Co-Owner)
• COO: Andrea Tellatin (Co-Owner)
• Mentor: Luca Escoffier (Freelance)
• Business development & Sales: Alfio Giuffrida (Freelance)
• Optical Team 1: Gianluigi Tregnaghi (Co-Owner), Fabrizio Liberati (Opto
Service), Alessio Zanutta (INAF), Sara Mautino (Freelance)
• Optical Team 2: Tommaso Occhipinti, Fabio Frassetto, Ivan Capraro (Adaptica)
• R&D Director: Fabio D’Alessi (SI14)
• HW: Stefano Bianconi and his team (SI14)
• SW: Alberto Scarpa and his team (SI14)
• Product Engineering, Manufacturing and Logistics: Fabio Patron (Si14)
• Marketing & Communications: Giovanni Contini, Joseph Bradley, Claudio
Forte, Calogero Bruno (Students), Jennifer Sofia Catalano (Freelance)
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Patent Overview
The purpose of the patent for the optical system is to display
information, icons, picture directly on the lens with a transparent
background, in other words through the same lens you can see the
reality around you and the digital information received from external
source in overlay mode.
In practice, the purpose of our patent is to allow the user to see the
messages near the center of the visual field: while I'm talking with
you, the message will not cover your face, but it will appear to me on
your shoulder.
In comparison, other solutions will show the same message on your
shoes or on the ceiling, because their technology is not transparent
they need to push it aside otherwise it will cover your view. Looking
frequently at the ceiling or at the floor is very tedious, people who
have tried those solution often take them off after a minute.
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Project Status
• Feasibility & Design study: done
• Optical system based on Alpha & Beta prototype: 90% done
• Electronic circuit tuning: 80% done
• SDK/API to partners & developers: July 2013 – Sep. 2013.
• New frame design: August 2013
• New prototype: September 2013
• Industrialization for pre-series production: Q4 2013
• Pre-series on the market for selected partners and early
adopters: Q1-2014
• Global(*) Market Launch: Q2-2014
(*) depending on Partners agreements
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Distribution/Sales channels
• Sales channels will be different and based on the industrial
partners will be found.
• Currently we have met several players both in Italy and worldwide
in different sectors: Telecommunications, Eyewear, Exhibitions,
Museums, Theaters, Fitness and Wellness, Logistics etc.
• Some of them can act as distributors to sell to final customers and
may start their own Marketing campaign to sell GlassUp device at
their point sale.
• Other channels:
• Consumer Electronics stores
• International Distribution Company focused on different market
or geography
• e-commerce via popular internet market place
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Financials
€ / 000
2013
2014
2015
100.000
200.000
A
20.000
40.000
B
Cost of Sales
-10.000
-20.000
C
Gross Margin
10.000
20.000
-100
-1.000
-2.000
D
-20
-1.000
-2.000
E
-120
8.000
16.000
-80
-250
-400
-200
7.750
15.600
-2.750
-5.600
5.000
10.000
Income Statement
Unit Sales
Turnover
Marketing Cost
General Expenses
EBITDA
Amortization
Pre-Tax Result
Taxation
After Tax Result
-200
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G
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Financials - Assumptions
A. Sales volumes estimates are a fraction of the incoming order
requests.
B. Average gross sales unit price is estimated at € 200.
C. Unit cost estimated at € 100.
D. Marketing costs are estimated at € 10 per unit.
E. General Expense is for admin, consultancy and the like.
F. Amortization is 20% (5 years) of the cumulative investment.
G. Taxation is estimated at 35% of income.
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Cash Flow
Cash Flow
Q1-Q2
2013
Founders’ Money
Q3-Q4
2013
Q1
2014
200
Development
-200
Industrialization
-300
Apps Development
-200
-200
Working Capital
-500
Marketing
-300
Investment Needs
0
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-500
-1.000
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Investments Plan
2013:
• € 300k for industrialization: molds, certifications, international
patents, etc
• € 100k for the app development
• € 100k for marketing phase 1
2014:
• € 200k for additional specific apps development
• € 500k for working capital and
• € 300k for marketing Q1-2014
Other funding sources:
- pre-selling the eyeglasses (crow funding) at a discounted cost,
- Advanced payment at discounted price in exchange for exclusivity for
specific sectors / countries.
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Next Steps
Development and Industrialization
•Finalize the specifications and build the prototype
•Plan and launch the industrialization
•Produce pre-series (few hundreds)
•Plan by priority other products evolution for the general market (camera,
earphone, binocular, prescription lenses, Windows, ...) and those for specific
niches (medical, museums, motorbike helmets, ...)
Partnerships
•Show the prototype to the potential industrial partners, mainly in the eyewear and
telecommunications sectors, and seek one or more partnerships
•Close minor agreements related to other sectors and markets
Funding
•Crowdfunding , EU contribution, pre-sales
•External investment only tied to strategic partnerships
App Market
•Define the best strategy to maximize the development of apps; developer
competitions, support to niches, open platform, ...
•Study how to leverage the apps in order to sell the product, and vice-versa
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www.glassup.com
[email protected]
Tel. +39 3470021220
[email protected]
[email protected]
Tel. +39 3496788772
Tel. +39 3486913080
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