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COLLEGE GOAL SUNDAY A College Access Program How We’ve Grown • 18 states plus the District of Columbia • Seven additional states will implement in 2006 • Nine states have submitted planning grants for 2007 • Currently working with states for 2008 implementation The Application Process • Preliminary Planning Application – Identifying: task force members, local funders, need for program, outreach strategies • Site visit and training • Completed Planning Application – With budget of up to $4500 • Implementation Grant Application – With budget of up to $170,00 for three years Strengthening Outreach • Outreach strategies – Inclusion of TRiO, GEAR UP, NCAN, Adult Education, High School Guidance – Outreach Strategies working group – Piloting of Pathways to College Network’s College Access Marketing Toolbox College Access Marketing and Outreach Strategies • Benefits – Decreases PR/marketing costs – More effective in reaching the target population – Strengthens everyone’s program – Expands resources, both financial and staff – Increase provision of services – Reach larger number within populations College Access Marketing • Spitfire Strategies – Review of literature and on messaging and media for CGS’s target population – Effective messages and media based on research – Developing PR/Communications Toolkit for states – Summit/training workshop for CGS states – Consultation for new CGS states Target Population • Outreach Strategies Working Group – Relationships with students and families – Understanding of traits and environments – Understanding of barriers to higher education • College Access Marketing – Based on research – Eight steps to develop messages and delivery Fundraising • Capital Development Strategies – Comprehensive development plan for sustainable national fundraising program – Funding support to sustain growth and longevity – Establish processes and procedures to cultivate, engage, and steward prospects and donors – Develop fundraising toolkit for states – Fundraising consultation services Evaluating College Goal Sunday • Strengthen the evaluation process – Hired Institute for Higher Education Policy (IHEP) – Partnered with National Association of State Student Grant and Aid Programs (NASSGAP) – Streamlined the evaluation forms used in state programs Support Services • Listserv • College Goal Sunday Connections • Financial Aid and FAFSA training through Mapping Your Future • Consultation for CAM and Fundraising • Director of College Goal Sunday Operations Leveraging Resources • College Goal Sunday National Advisory Committee – NCAN – TRiO – GEAR UP – NACAC – Pathways to College Network – Three College Goal Sunday states Expanding Partnerships The MASFAA Region: • 5 states already active participants Illinois, Indiana, Michigan, Missouri and Ohio • 2 states beginning in 2006 Minnesota and Wisconsin • 2 states not yet participating Iowa and West Virginia Key Components To Providing Access •Determine your target audience •identify high-need population •outline demographic areas of this audience •keep up with changing demographics Key Components to Providing Access Cont’d • Develop a layered media plan • Utilize research information to determine most effective tools for your target audience • Understand the “Sender/Message/Channel/Receiver” concept Sharing Ideas??? • What works? • What does not work? • Partnerships? • Outreach? • Questions? Contact Information Marcia E. Weston Judy Cantoni Director of College Goal Sunday Operations Assistant Vice President and Market Manager National Association of Student Financial Aid Administrators (NASFAA) U.S. Bank Student Banking 1129 20th St., N.W., Suite 400 Washington, DC 20036-3453 (202) 785-0453, ext. 111 (202) 785-1487 (fax) [email protected] 3926 Valley View Lane Cape Girardeau, MO 63701 800-242-1200 ex. 5092 (573) 332-0092 (573) 332-0096 [email protected]