Transcript Document

TV Viewing Trends
Rimouski - Matane - Sept-Îles EM - Diary
Updated Spring 2014
1
Market Info
Maps & Demographics
2
Rimouski - Matane - Sept-Îles EM
Where is it?
YT
NT
NU
BC
AB
SK
NL
MB
NL
QC
ON
PE
NB
NS
3
EM Map
4
Rimouski - Matane - Sept-Îles EM
Demographics
Population Estimates (000)
35.3
31.6
M55+
M35-54
M25-54
44.2
M18-49
M18-34
44.1
22.4
89.2
M18+
37.7
F55+
30.7
42.9
F35-54
F25-54
41.8
F18-49
20.9
F18-34
F18+
89.4
73.0
P55+
62.3
P35-54
87.1
85.9
P25-54
P18-49
43.3
P18-34
178.6
P18+
P12-17
P2-11
P2+
14.2
21.2
213.9
0
50
100
150
200
250
Source: BBM Canada Geographical Reference Guide 2011-2012
5
People Aged 2+
Reach, Time Spent, Average Quarter Hour Audience
6
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
100
96.4 95.7 97.7 97.1 96.1 95.6 95.9
96.5 96.9 97.0 98.1 97.0 96.4
80
2006
2007
60
2008
40
2009
2010
20
2011
0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
7
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
35
30
25
30.1
27.2
27.6
2006
29.8
26.8
27.9
28.3
27.3
26.3
27.6
27.7
26.9
27.4
2007
20
2008
15
2009
10
2010
5
2011
0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
8
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
50
46.7
40
41.5
46.6
42.4
42.2
43.4
43.2
42.2
43.1
43.5
40.7
42.0
41.8
2006
2007
30
2008
20
2009
2010
10
2011
0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
9
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
100
80
92.4 91.0 94.5 93.2 92.7 90.0 91.7
91.8 93.1 92.8 94.4 92.4 92.7
2006
2007
60
2008
40
2009
2010
20
2011
0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
10
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
14
12
10
2006
10.3
10.3
11.1
11.6
10.5
10.3
10.8
10.1
10.1
10.5
10.9
10.5
10.5
2007
8
2008
6
2009
4
2010
2
2011
0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
11
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
100
80
2006
90.4
85.9
78.6
79.5
82.5
79.8
82.8
78.5
78.2
82.4
85.4
82.0
80.1
2007
60
2008
40
2009
2010
20
2011
0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
12
Children Aged 2-11
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
13
Teens Aged 12-17
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
14
Adults 18+
Reach, Time Spent, Average Quarter Hour Audience
15
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
100.0
97.3 96.1 97.9 97.9 96.1 96.1 96.0
96.7 97.0 96.9 98.2 97.7 96.5
80.0
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
16
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
35.0
30.0
25.0
33.2 32.9
29.8 30.7
29.3
30.7 30.8
30.1
30.0 30.1 29.4 29.8
28.7
2006
2007
20.0
2008
15.0
2009
10.0
2010
5.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
17
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
50.0
40.0
42.7
37.7
39.3
2006
43.0
39.0
39.9
39.3
38.4
39.2
40.0
36.9
38.3
38.1
2007
30.0
2008
20.0
2009
2010
10.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
18
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
100.0
95.0 94.0 96.5 95.0 93.5 93.4 92.9
94.0 94.9 94.5 96.3 95.6 94.7
80.0
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
19
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
14.0
12.0
10.0
11.5 11.7
12.3
12.9
11.5 11.5
12.0
11.4 11.1
11.7 12.0 11.6 11.5
2006
2007
8.0
2008
6.0
2009
4.0
2010
2.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
20
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
100.0
80.0
2006
84.1
79.2
72.6
74.6
76.7
60.0
74.6
76.7
72.6
76.3
79.8
71.3
75.7
73.8
2007
2008
2009
40.0
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
21
Adults 18-34
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
22
Adults 18-49
Reach, Time Spent, Average Quarter Hour Audience
23
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
100.0
97.4
80.0
93.9
97.0 97.0
94.1 92.8 94.3
95.6 96.2 95.3 97.5 96.3 93.9
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
24
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
30.0
25.0
20.0
2006
25.1 24.4
24.2 24.7
21.6 20.9
20.2
23.0
2007
22.3
21.5 22.1
21.4
19.3
15.0
2008
2009
10.0
2010
5.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
25
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
20.0
15.0
16.9
16.9
16.9
2006
16.6
15.6
13.7
14.4
13.9
15.0
2007
15.2
13.8
12.9
11.8
10.0
2008
2009
2010
5.0
2011
2012
0.0
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
26
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
100.0
94.8
80.0
91.7
94.8 92.6
91.1 88.7 88.8
95.0 94.0
91.7 93.6 91.8
91.5
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
27
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
12.0
10.0
10.4
2006
10.5 10.6
9.8
9.4
8.0
9.1
9.2
9.6
9.5
9.6
9.8
9.4
8.9
2007
2008
6.0
2009
4.0
2010
2.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
28
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0
36.5
35.3
33.5
2006
36.1
32.5
31.9
29.2
31.8
32.6
33.2
2007
30.1
28.3
27.2
2008
2009
2010
2011
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
29
Adults 25-54
Reach, Time Spent, Average Quarter Hour Audience
30
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
100.0
99.3
96.0 98.3 97.6 97.0 97.3 97.2
97.8 98.5 98.4 99.3 97.7 97.6
80.0
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
31
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
30.0
25.0
28.4
27.6 27.9
27.1
26.6
24.6
25.2
25.9 25.2 25.3 25.7
20.0
2006
24.1 23.7
2007
2008
15.0
2009
10.0
2010
5.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
32
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
25
20
19.7
20.3
20.9
2006
19.9
18.7
15
16.7
17.1
17.1
18.1
2007
17.5
15.7
15.5
14.7
2008
2009
10
2010
5
2011
0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
33
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
100.0
97.0 94.6 97.4 94.5 95.3 96.1
93.1
98.4 95.8 96.0
95.4 96.9 96.5
80.0
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
34
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
14.0
12.0
10.0
2006
11.4 11.0 11.4 11.5
10.9 11.0 10.9
11.2
10.7 10.8 10.9
10.5 10.6
2007
8.0
2008
6.0
2009
4.0
2010
2.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
35
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
50.0
40.0
40.8
40.3
42.0
2006
42.4
37.0
30.0
38.6
35.3
38.9
36.7
2007
37.9
33.8
33.7
33.0
2008
2009
20.0
2010
10.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
36
Adults 35-54
Reach, Time Spent, Average Quarter Hour Audience
37
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
100.0
99.0 97.7 98.2 97.8 98.1 97.6 96.6
98.2 98.5 98.4 99.3 99.6 98.4
2006
80.0
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
38
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
35.0
30.0
25.0
30.4
28.5
29.5 29.6
2006
27.2 27.7 27.2
27.2
25.9
27.1 27.3
25.7 26.5
2007
20.0
2008
15.0
2009
10.0
2010
5.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
39
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
20.0
2006
15.0
16.5
2007
15.7
14.8
14.8
14.4
13.0
10.0
12.8
12.1
12.9
13.2
13.1
11.9
11.7
2008
2009
2010
5.0
2011
2012
0.0
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
40
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
100.0
97.5 96.4 97.5 97.3 96.5 96.8
93.5
96.0 96.3 97.4 98.4 97.8 96.8
80.0
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
41
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
14.0
12.0
10.0
12.1
11.4 11.6
12.3
2006
11.6
11.2 11.6
11.2 11.0 11.3
11.7
10.9
11.5
2007
8.0
2008
6.0
2009
4.0
2010
2.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
42
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
35.0
30.0
25.0
32.8
31.2
28.9
2006
30.3
29.8
27.8
26.0
27.4
27.4
27.9
25.7
25.4
25.5
2007
20.0
2008
15.0
2009
10.0
2010
5.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
43
Adults 55+
Reach, Time Spent, Average Quarter Hour Audience
44
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
100.0
99.7 98.2 99.5 98.3
96.5 98.8 99.0
98.3 97.8 98.3 99.1 98.9 98.9
80.0
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
45
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
50.0
44.3 44.8
40.0
36.7
39.3
40.6 41.3
42.8
40.5
38.5
40.6 40.5 40.0
42.0
2006
2007
30.0
2008
20.0
2009
2010
10.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
46
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
25.0
20.0
20.9
22.3
21.7
20.6
19.7
18.5
18.0
15.0
21.9
21.2
20.6
18.2
16.3
20.6
2006
2007
2008
2009
10.0
2010
5.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
47
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
100.0
98.1 97.7 96.7 97.9 97.8
94.4 96.2
96.8 96.8 97.1 97.6 97.1 97.3
80.0
2006
2007
60.0
2008
40.0
2009
2010
20.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV
48
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
20.0
2006
15.0
14.2
10.0
14.9
15.9
15.3
14.0 14.1
12.4
13.7
14.2
14.8 14.5 14.5
2007
2008
13.0
2009
2010
5.0
2011
2012
0.0
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; Per Capita Hours based on BBM population estimates
49
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p
50.0
2006
40.0
40.0
38.6
35.2
30.0
35.5
32.4
37.6
36.2
34.5
31.3
37.2
37.7
2007
2008
30.6
27.4
2009
20.0
2010
10.0
2011
0.0
2012
Spring
Fall
Source: BBM Canada ; InfoSys+TV Diary; Rimouski - Matane - Sept-Îles EM; Total TV; AQH = Average Quarter Hour Audience
50