Transcript Document

TV Viewing Trends
Sydney-Glace Bay EM - Diary
Updated Spring 2014
1
Market Info
Maps & Demographics
2
Sydney-Glace Bay EM
Where is it?
YT
NT
NU
BC
AB
SK
NL
MB
NL
QC
ON
PE
NB
NS
3
EM Map
4
Sydney-Glace Bay EM Demographics
Population Estimates (000)
M55+
M35-54
23.3
17.3
M25-54
23.0
M18-49
M18-34
24.0
12.3
52.8
M18+
F55+
27.1
F35-54
F25-54
19.4
26.6
26.6
F18-49
13.4
F18-34
F18+
59.9
50.4
P55+
36.7
P35-54
49.7
50.6
P25-54
P18-49
25.7
P18-34
112.8
P18+
P12-17
P2-11
P2+
9.5
13.1
135.4
0
50
100
150
Source: BBM Canada Geographical Reference Guide 2011-2012
5
People Aged 2+
Reach, Time Spent, Average Quarter Hour Audience
6
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
2006
100
93.7 95.5 93.2 93.9
80
89.2
92.9 92.2 92.2 95.1
95.8
92.7 95.3 91.3 92.6 91.5 94.3 93.1
2007
2008
60
2009
40
2010
2011
20
2012
0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
7
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
2006
30.0
25.0
20.0
27.8 27.4
26.4
27.7
2007
27.3
25.5
22.7
22.5 22.9
25.1 24.4
23.0 23.3
24.2
23.3
22.0 22.2
2008
2009
15.0
2010
10.0
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
8
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
2006
30
25
20
28.4
27.8
2007
28.1
26.8
26.4
25.5
25.1
22.5
21.3 22
24.8
23.1
23.2
23.9
22.5
15
21.4
2008
20.9
2009
2010
10
2011
5
2012
0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
9
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
2006
100
80
87.2
91.2
86.8 87.1
80.6
87.5 89.3 86 90.1
89.3 87.2 89.7
88.5 87.1
84.9 86.6 86.3
2007
2008
60
2009
40
2010
2011
20
2012
0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
10
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
12.0
2006
10.0
2007
9.6 9.7
8.0
8.9
9.5
9.4
8.2
9.7
8.2
8.7
8.8 8.7 8.5 8.7 9.1 8.6
6.0
2008
8.1 8.3
2009
2010
4.0
2011
2.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
11
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
60
2006
50
2007
48.9
40
49.2
48.0
46.2
45.3
40.7
46.8
44.7
39
42.1
44.1
42.9
43.0
2008
44.8
41.6
30
39.5
39.3
2009
2010
20
2011
10
2012
0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
12
Children Aged 2-11
Reach, Time Spent, Average Quarter Hour Audience
13
People 2-11 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
2006
100
96.8
80
87.9
94.8
93.8 92.2
86.3 85.4
89.2 88.9
94.8 93.2
98.7
98.3
87.0
92.4
94.0
97.9
2007
2008
60
2009
40
2010
2011
20
2012
0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
14
People 2-11 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
2006
25.0
2007
20.0
21.1
18.3 18.9
15.0
10.0
2008
18.0
17.4
16.0
15.2
12.8
13.5
12.6
11.1
13.0
12.2
13.5 14.0
15.0 14.8
2009
2010
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
15
People 2-11 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
2006
2.5
2007
2
1.8
2.0
1.9
1.7
1.5
1.4
2008
1.4
1.7
1.3
1.2
1
2009
1.6
1.2
1.1
1.2
1
1.3
1.4
1.3
2010
2011
0.5
2012
0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
16
People 2-11 - Weekly Reach %
Prime: M-Su 7p-11p
2006
100
80
83.0
81.5
73.0 75.6
60
67.4
61.7
66.8
58.6
2007
85.9
54.7
71.6
82.1
74.2
68.7
63.2
60.1
2008
69.7
2009
2010
40
2011
20
2012
0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
17
People 2-11 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
2006
6.0
2007
5.0
5.1
3.0
2008
4.5
4.0
4.0
3.5
3.1
3.5
3.0
2.0
2009
3.7 3.8
3.3
2.7
3.3
3.3
2.9
3.2
3.0
2.4
2010
2011
1.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
18
People 2-11 - AQH Audience (000)
Prime: M-Su 7p-11p
3.0
2006
2.5
2007
2.4
2.0
1.5
2008
2.2
2.0
1.7
1.6
1.7
1.6
1.4
1.0
1.8
2009
1.8
1.5
1.5
1.3
1.3
1.4
1.4
1.1
2010
2011
0.5
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
19
Teens Aged 12-17
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provide due to a small sample size
20
Adults 18+
Reach, Time Spent, Average Quarter Hour Audience
21
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
2006
100.0
94.3 95.2 94.0 94.6
80.0
90.5
93.9 92.4 94.0 96.1
96.3
95.9 93.3
93.1 95.5 92.2 93.6 91.8
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
22
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
2006
35.0
30.0
25.0
30.8
2007
29.5 29.0 30.3
27.5
25.0
29.0
25.2 25.2
27.2 26.4
25.2 25.3
26.7
25.5
20.0
2008
24.2 24.1
2009
15.0
2010
10.0
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
23
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
2006
30.0
25.0
20.0
25.7
24.7
2007
25.6
24.0
22.6
20.7
23.4
22.8
19.8 20.4
22.1
21.1
21.1
2008
21.9
20.6
15.0
19.5
19.1
2009
2010
10.0
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
24
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
2006
100.0
80.0
89.5
92.7
89.3 89.7
84.7
90.8 89.7 90.8
93.6
92.1 89.8 91.0
90.8 88.2 91.5 89.4
87.8
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
25
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
2006
12.0
10.0
8.0
10.6 10.6
10.0
2007
10.4 10.6
10.5
9.2
9.3
9.7
9.8 9.6
9.4 9.5
10.2
9.6
9.2 9.2
2008
2009
6.0
2010
4.0
2011
2.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
26
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
2006
50.0
40.0
44.2
44.4
44.3
42.7
41.4
38.2
2007
42.7
36.6
39.2
41.1
40.1
39.5
39.7
41.7
38.9
37.3
36.6
2008
30.0
2009
20.0
2010
2011
10.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
27
Adults 18-34
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provide due to a small sample size
28
Adults 18-49
Reach, Time Spent, Average Quarter Hour Audience
29
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
2006
100.0
80.0
91.0 92.1 89.5 91.1
90.3
84.2
86.9 89.6
93.4
95.6
90.1
93.2
86.9
93.0
90.7
84.2
89.6
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
30
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
30.0
2006
25.0
2007
20.0
15.0
24.7
23.5
22.0
2008
23.4
21.5
21.0
19.7
18.5
16.7
16.5
17.9 18.0
19.4
16.7
15.7
15.9
17.4
2009
2010
10.0
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
31
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
2006
12.0
10.0
8.0
2007
10.8
10.0
10.0
9.3
8.3
7.7
6.0
2008
9.1
6.9
7.5
7.0
7.6
2009
7.4
6.1
5.5 5.5
4.0
5.7
5.8
2010
2011
2.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
32
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
2006
100.0
80.0
85.4
88.9
86.1
83.1 83.4
83.1
86.5
76.2
90.2
89.6
86.4 86.9
87.4
87.2
81.1
79.5
2007
82.7
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
33
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
2006
10.0
8.0
6.0
8.9 9.1
2007
8.7
8.5
8.1 8.1
7.9
7.8
7.1 7.2
8.3
7.4 7.3
7.1 6.9 7.2
6.5
2008
2009
2010
4.0
2011
2.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
34
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
2006
25.0
2007
20.0
19.4
15.0
19.6
18.7
2008
17.9
16.6
16.4
15.3
14.7
13.5
11.9
10.0
15.7
15.4
2009
15.7
12.9
12.6
12.3
12.1
2010
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
35
Adults 25-54
Reach, Time Spent, Average Quarter Hour Audience
36
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
2006
100.0
80.0
93.4 95.1 94.9 94.7 92.6 94.0 92.4 93.2 95.1
96.6
96.1 93.8 95.5
91.4
91.2 93.5 90.8
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
37
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
2006
30.0
25.0
20.0
28.1 27.5
25.6
26.4
2007
25.7
21.9 22.6
24.7
20.9
23.5
22.0
21.0
2008
22.5
20.8
19.1
15.0
18.8 19.6
2009
2010
10.0
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
38
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
2006
14
12
10
12.1
2007
11.6
10.8
11.3
2008
10.6
9.7
8
9.0
8.4
8.6
8.2
8.5
2009
8.4
7.6
6
6.7
6.6
6.5
6.4
2010
4
2011
2
2012
0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
39
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
2006
100.0
93.7
80.0
87.8
90.4 90.4
87.2
91.9 90.8 91.1 92.6
93.3
90.4 91.3 88.3 89.9 88.3 90.4
86.3
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
40
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
2006
12.0
10.0
8.0
10.2
2007
10.6
9.9
9.1
8.8
9.4
10.0
9.6
8.6 8.5
9.2 9.1
2008
9.4
8.7
8.6
6.0
8.0 8.2
2009
2010
4.0
2011
2.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
41
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
2006
25.0
20.0
21.9
2007
22.3
21.1
20.5
19.2
15.0
2008
19.1
16.9
17.1
17.9
17.5
17.6
17.5
2009
15.8
13.8
14.6
14.0
10.0
13.4
2010
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
42
Adults 35-54
Reach, Time Spent, Average Quarter Hour Audience
43
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
100.0
80.0
98.0 99.4
2006
94.2 96.4 92.7 94.9 93.7 92.8 94.6
98.6 96.4 96.9
94.7 95.2 94.4 96.9 93.8
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
44
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
2006
35.0
30.0
25.0
20.0
2007
31.2 30.8
29.6
26.3
28.1
23.9 24.5
2008
26.4 26.0
25.3
23.2
22.7
24.4
23.2
20.6
19.0
15.0
20.8
2009
2010
10.0
2011
5.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
45
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
2006
12.0
10.0
8.0
6.0
2007
10.0
9.9
2008
8.5
8.3
7.9
6.5
6.7
7.6
7.2
6.3
5.7
4.0
7.2
6.8
5.1
2009
6.5
4.8
5.2
2010
2011
2.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
46
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
2006
100.0
80.0
92.5
97.9
92.2 92.8 90.2 91.0
89.4 91.5 88.4
96.6
93.8 93.4
90.4
93.4 92.5 91.2
89.1
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
47
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
2006
14.0
2007
12.0
10.0
8.0
11.3
11.8
11.0
11.0
9.5
9.9 9.8
10.3 10.1 10.5
9.0 8.7
2008
9.9 9.8
9.4
9.0
8.1
2009
6.0
2010
4.0
2011
2.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
48
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
2006
20.0
18.2
18.9
2007
15.0
16.2
15.6
14.3
13.4
13.3
10.0
14.9
14.1
2008
15.0
13.9
12.8
11.3 10.9
13.6
2009
11.3
10.1
2010
2011
5.0
2012
2013
0.0
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
49
Adults 55+
Reach, Time Spent, Average Quarter Hour Audience
50
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
100.0
2006
97.9 98.7 98.9 98.9 97.1 97.1 97.1 97.7 98.3
96.9 96.2 98.0 97.1 96.2 98.0 98.7 97.9
80.0
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
51
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
2006
50.0
2007
40.0
38.9
30.0
36.5 37.8
39.2
34.9
2008
37.3 37.0
32.9 33.6
33.6 34.7 34.7 34.6 34.3 34.5
32.1 31.3
2009
2010
20.0
2011
10.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
52
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
16.0
14.0
12.0
10.0
8.0
6.0
4.0
2.0
0.0
2006
2007
12.2
12.4
11.7
13.3
12.9
11.5
13.5
12.2
12.7
12.2
10.8
11.4
11.4
11.4
12.3
11.9
11.6
2008
2009
2010
2011
2012
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
53
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
2006
100.0
94.5 96.8 96.2 97.0 93.4 94.5 95.2 94.7 96.1
94.1 93.4 95.6 93.7 94.1 95.3 95.6 96.3
80.0
2007
2008
60.0
2009
40.0
2010
2011
20.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
54
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
2006
14.0
12.0
12.9 12.8
12.6 12.2 12.5 12.7
12.2
11.3
10.0
11.8
12.2 12.1 12.2
11.7 11.8
11.4 11.3
11.1
2007
2008
8.0
2009
6.0
2010
4.0
2011
2.0
2012
0.0
2013
Spring
Fall
2014
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
55
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p
25.0
23.0
20.0
19.8
19.7
20.6
20.8
2006
23.4
21.6
20.0
19.1
19.4
20.0
21.7
21.1
2007
2008
17.9
15.0
2009
10.0
2010
5.0
2011
2012
0.0
Spring
Fall
2013
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
56