Transcript GOOD FOOD CENTRAL FLORIDA SPEAKER SESSION #2 PLANNING SESSION

GOOD FOOD CENTRAL FLORIDA
SPEAKER SESSION #2
PLANNING SESSION
UF/IFAS EXTENSION EDUCATION
CENTER
FEBRUARY 27, 2014
Purpose of Today’s Planning Session
• Brief Overview of the 2013-2014 activities
• Strategic Plan: Review Vision and Mission statements
and confirm understanding
• Revisit Five Key Interest Areas and Determine if they
are still relevant
• Establish working groups to put together strategic goals
and an action plan
• Selection and Development of Communication and
organizational tools as we move into second year.
2013-2014 Activities
• Good Food Central Florida began last Spring
when Winter Park Health Foundation, Second
Harvest Food Bank, East End Market, East Central
Florida Regional Planning Council and the City of
Orlando met to discuss the possible organization
of a Food Policy Council.
• Determined that while earlier attempts to
organize did not have adequate “Critical Mass”
that there was enough interest to move forward.
2013-2014 Activities
• Winter Park Health Foundation provided funds and
Second Harvest Food Bank served as the project
sponsor for the development of food policy council
• Several planning sessions followed from June
through November 2013 facilitated by Colleen
Perdue Auslander
• Community meeting held on September 18th at
Second Harvest Food Bank
• Food Policy Council Training with Mark Winne on
December 11th at East End Market.
2013-2014 Activities
• First Speaker Session with Sharon Yeago
with the Farmer’s Market Coalition
• Next Speaker Session will be in April with
Dr. Werk from Nemours
• Monday, April 7, 2013 at 1-3 pm at
Nemour’s Children’s Hospital
Strategic Planning
• Planning is called “forethought”
•Thinking about and organizing the activities
required to achieve a desired goal.
•Creation and maintenance of a plan
•Often ignored aspect of planning, is the
relationship it holds with forecasting.
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Strategic Planning
Forecasting can be described as
predicting what the future will look
like, whereas planning predicts what
the future should look like.
Three Key Questions to Keep In Mind
• In order to determine the future direction of the
organization, it is necessary to understand its
current position and the possible avenues
through which it can pursue particular courses of
action. Generally, strategic planning deals with at
least one of three key questions:
• "What do we do?"
• "For whom do we do it?"
• "How do we excel?"
Key Elements of Strategic Planning
-Vision
-Mission
-Strategic Areas of Focus
-Strategic Goals
-Action Plan
“Hope for the Best and Plan for the Worst”
Vision
• Functions as the organization’s north star
• Guidance and inspiration for 5-10 years
• Defines the optimal desired future state - the
mental picture - of what an organization
wants to achieve over time
Good Food Central Florida Vision
We envision a vibrant local food economy that
supports access to affordable, healthy food in
every neighborhood.
Mission Statement
• Defines the present state or purpose of an
organization;
• Answers three questions about why an
organization exists WHAT it does;
WHO it does it for; and
HOW it does what it does.
• Is written succinctly in the form of a sentence or
two, but for a shorter timeframe (one to three
years) than a Vision statement
Mission Statement
GFCF Mission: GFCF advocates for policies and
programs that support a healthy equitable and
economically viable food system. We seek to:
• Create access to and understanding of the foods that
promote health;
• Educate the public about our regional food system;
and
• Foster collaboration and build capacity among all
sectors of the local farm-to-table network
(consumers, distributors, government, growers, nonprofits, retailers, processors, and waste recyclers.)
Why Should We Care?
A clear Vision and Mission statement can:
• Strengthen culture through a unified sense of
purpose;
• Improve decision making with clarity about
"big picture;" and,
• Enhance cross-functional relationships
through a shared understanding of priorities.
Five Areas of Interest
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Local food production and demand
Childhood Obesity
SNAP Supplemental Nutrition Assistance
Program Vendors
Land use policy
Food Security
Decision to Hold a Speaker Series from January
to April to learn more about our local food
system
First Speaker Session
• 2014 Farm Bill: The bill authorizes $956 billion
in spending over the next ten years
• Funding Hunger Free Communities Incentives
Grant Program-2008 Farm Bill
• New Federal Health Partners
• Florida Initiatives
• Local Food Issues
Key Take Home Comments
• One of Sharon’s goals is to see Florida feeding
more Floridian’s instead of our produce and
citrus being shipped out of the state.
• Need more Farmers Markets willing to
participate in SNAP at their stands
• Sharon reported that 50% of locals are willing
to pay more for fresh from Florida products.
New marketing name is Florida Feeding
Florida.
Key Take Home Comments
• There needs to be a Florida Statute that provides a
definition of a Farmers Market.
• Local growers to gain access to corner store to sell
Florida produce would be a great pilot program to
start.
• Important that EBT customers learn about doubling
their money through SNAP. Information is on SNAP’s
website.
• Grants available throughout the state are available to
start a mobile pantry ($5,000 for 1 season per
market). You have to search available grants to find
the right fit. Food banks across the state could help
you with your marketing.
Farm Bill Summary
• The bill includes cuts to SNAP commonly know as "food
stamps“. ($8 billion in cuts will mean that 850,000
households will lose $90/month in benefits.)
• Increased funding to food banks by $200 million. (Bill
would start a new pilot program to encourage people
on food stamps to try to find jobs.)
• The bill places income caps on farm subsidies.
• The bill has price support program for dairy farmers.
• The bill ends direct payment subsidies, which paid
farmers whether or not they actually grew any crops.
(Subsidy cost $5 billion a year.)
Moving Forward-Strategic Goals and
Action Plan Development
• Are we in agreement with the five areas of
interest?
• If so, can perhaps one or more group members
get together study an issue area for the next
session and present a Goal and Implementation
Strategy that could be pursued for one year that
would include a way to measure performance.
• Sources of funding to achieve goals/strategies
should also be included.
Communication Tools
• Drop Box with Good Food Central Florida
materials including past agendas, notes,
Powerpoint presentations
• Web information-Get Active Orlando
• Web Information-Second Harvest Food Bank?
• Any other suggestions on communication
tools and organization.
Good Food Central Florida
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