Transcript Welcome to the Human Resources exchange

Goal of the Exchange Process
1.
Help each Member professional to expand
their business networks in order for you to
improve the efficiency and effectiveness of
how you tackle you job functions.
2.
Provide Members with a dynamic and
reliable resource to help you solve problems
and find new implementable ideas
Rules of Engagement
1.
Do not use your HOLD button on your telephone – hearing
elevator music in the next 60 minutes is not good!
2.
No body language signs – please be aggressive and speak
your mind and thoughts.
3.
Please identify yourself with name and company before
speaking.
4.
Take Notes about who is saying what…
5.
Warning: My goal is to facilitate aggressively so we can
cover as many topics as possible.
6.
Last but not least, I need your feedback on how to make this
process better for you and the participants.
7.
Keep in mind of Anti-trust laws.
Issues:
New business trends. (Kelly Goodsel)
 Bob G: We are experiencing great growth at this point in
time. Level of quoting has increased. Also seeing more
transfer opportunities (reshoring and internal lead
generation) Getting work from other molders because the
volume levels don’t fit in with their runs.
 Jim M:
 John B: Quoting is down over the last couple of years.
Not sure why the trend is present. Fewer quotes
 Tom S.: We are extremely busy. Positive Trend
 Jim M: Better years for transfer work (all domestically)
Issues:
Attracting web search traffic; results from
social media efforts. (Mike Prins)
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Teri W. – we are working to build a new site. Focus on trying to build
more traffic.
Mark: Using Google analytics to map where people on going on our
website. We change content quit a bit. When we look at our own
website, we try to understand what visitors are truly seeing. SEO
actually sees anything that changes on a site; as small as the changes
to sentences and punctuation.
Leadlander
Kelly: Websites seem to be too static.
Press Releases
Issues:
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New business trends.
(Kelly Goodsel)
Developed a Youtube channel; using PN for listings in order to publish articles.
Done technical presentations at AMCON and ITB Air and Cooling.
Bob G. In WI, we have applied for the WI mfg of the year and nominated but it
allowed for more press opportunities and recognition and instant credibility. Also
the ML 100 and won the mfg of the year for companies under 1 billion in sales. In
addition, we’ve done lead generation by pounding the streets. We reach out to
current customers. We do a great deal of cold calling. We don’t really display at
trade shows. Leads from partnerships; use the community to network for
introductions into newer market places.
John: Just started a the YT channel to show what are company is doing to
improve. Have LinkedIn accounts and some lead generation from LinkedIn.
Reworking the website; Using the shot gun approach.
Mark H. Received Processor of the Year award which has brought recognition. The
process opened up other conversations to use on all of the other social media
sites. We drive as much traffic from Linkedin back to our website. We use it as an
SEO strategy. Linkedin is a great data mining opportunities. Example was
obtaining information about who works in a prospect you want to do business with.
Mike P. - Using LinkedIn as a primary source. Cold calling looking for transfer and
overflow business. Using strategic partnerships.
Tom S. – HUBSPOT – pulls all social media together in order to plan and
continually send messages. We create content and ensure it gets in the market.
HP is an all in one marketing effort. It is a dashboard system…
Issues:
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New Market Identification
Jim: Go to the trade shows to better
understand growth / opportunities / etc.
Issues:
Motivating independent reps. Recruiting
independent reps.
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(Jeff Baker)
Kelly: Combination of internal and external reps: independent reps that
have solid relationships with the end customer are invaluable! Problem is
that these don’t exist in large numbers. MANA…
 Would of mouth
 Rep to Rep
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Jim M: Number of reps you’ve used:
 Kelly: Last 5 years we have let 20 reps go away.
 Every 6 months we go through the Matrix of sales reps
Issues:
Networking with US wholesalers and retailers for
production and sales.
(Hoshang Bhadha)
Issue: Lead generation. (Michael Cirone)
Issues:
Jackemeyer)
Project the right fit for our company. (Randy
THANK YOU!
The next scheduled Peer Networking
Webinar will be in 6 weeks – July 11
Also, be sure to check the Events
Calendar for the next Plant Tour
Events!
MAPP: July 24 at Nicolet Plastics
ARPM: August 7 at Veyance