Transcript Document

Capturing Revenue
From Video Downloads
About HIRO
 Who is HIRO?
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Established 2004
Commercially launched in Australia, Russia and Israel
To be launched soon in the US, UK and others
Variety’s “10 innovators to watch” list
 What Does HIRO do?
• Ad-supported downloads - “Positive DRM™”
 Operations
• Offices in Tel-Aviv, NYC and Sydney
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HIRO Vision
Enabling users to receive
Free professional content
Whenever they want,
Everywhere they want
And however they want
While ensuring content owners earn
substantial revenues
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Video Distribution
 Streaming?
• High distribution costs
• Scalability issues
 Direct download?
• Lower costs - Can utilize off-peak hours to push content
• Scalability issues
 P2P download?
• The cheapest and most scalable way for video distribution
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Ad supported P2P - The potential
P2P – The Optimal Solution For Video Distribution
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Low costs
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High Scalability
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educated market
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Effective Alternative to illegal file sharing
Content needs to be FREE – ad supported
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Ad supported P2P - The challenges
 Share the same files
but view different ads
 View updated ads
irrespective to the download time
 Offline viewing
with up-to-date ads
 DRM – protecting the content
without limiting the users
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The HIRO Solution
Adding commercials to downloaded video content:
• In-stream advertising
• Personalized ads
• Dynamic and up-to-date
• Fully measurable (online & offline)
• Agnostic to the distribution channel
• “Positive DRMTM”
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Thank you
Free your Downloads !