Transcript One Warm Coat and You

One Warm Coat
Sponsorship Opportunities
One Warm Coat’s Mission Statement
Our goal is to provide any person in need
with a warm coat, free of charge. Providing
this simple, yet vital, need helps people live
productive lives year round.
With your help,
imagine what we can do!
Why Should You Be Interested?
Because Americans today care about the
philanthropic efforts of companies.
And it impacts their buying decisions!
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86% of American consumers surveyed
were likely to switch to a brand associated
with a cause, price and quality being about
the same
8 in 10 Americans say that corporate
support of causes wins their trust in that
company, a 21% increase since 1997
85% of Americans report that a company’s
commitment to causes impacts what they
buy and where they shop
Source: 2004 Cone Corporate Citizenship Study
“For corporations
today, the importance
of reputation and
standing for something
beyond the functional
benefits or price point
of a product or service
has never been more
important in the battle
for consumer loyalty
and trust.”
-Fred Cook
President & CEO
GolinHarris
We Understand Cause Marketing
Definition:
Cause Marketing is not philanthropy.
Cause Marketing is a strategic positioning and marketing tool
that links a company or brand to a relevant social cause or issue,
for mutual benefit.
Marketing in partnership with a charitable group or cause
like One Warm Coat allows your company to:
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Establish an emotional connection with your target audiences
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Impact your bottom line
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Convey a caring attitude to your customers – and employees
– who are looking behind the product or service
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Differentiate your company from your competition
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Address community support while meeting marketing goals
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Have a positive impact on key social issues
Winner of the 2008 Gold Halo Award for Best
National/Local Integrated Campaign
Why Partner With One Warm Coat?
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One Warm Coat is the only national organization
supporting coat drives
We are an experienced and flexible organization –
clearly focused on a specific mission
Our model is proven and evidenced by our
tremendous growth
With One Warm Coat, your brand can truly make a
tangible a difference in the lives of others
We will work with you to develop customized
strategies that support your goals
"Many times our
families have to make
a choice whether to
buy coats for their
kids or pay rent. The
coats we received
make that decision an
easier one.“
Catholic Charities of
Southern Nevada
One Warm Coat Marketing Assets
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One Warm Coat brand identity adds an emotional connection to
corporate campaigns
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Our passionate volunteers are heavily skewed female age
approx. 35-50
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One Warm Coat collects more coats than any other national
organization
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LOCAL outreach with over 2,000 coat collection
drives last year
Interaction with nearly 150,000 consumers
donating coats annually
www.onewarmcoat.org is a comprehensive Website
for locating a coat drive anywhere in the U.S.
One Warm Coat
Partnership Opportunities
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Proceeds Sponsorship
Agency Coordination
of multi-city campaign
Collection Sponsor
Work Place Partner
Sampling Opportunities
Coupon Distribution
We will work with you to develop a program
that best fits your brand marketing objectives!
Sponsorship Opportunities
Proud Sponsor Program
Activity:
Develop a partnership with One Warm Coat that generates
awareness for both organizations.
Marketing Benefit:
One Warm Coat shows consumers you care by using
your logo on OWC materials, and you show your
consumers you care by using the “Proud Sponsor”
logo on your advertising, packaging, promotional
and point-of-sale materials.
Sponsorship Opportunities
Special Event Sponsorship
Activity:
Sponsor special event coat drives in key cities across the
country (list to be determined in partnership with sponsor).
Marketing Benefit:
Gain visibility for your brand or corporate
citizenship through One Warm Coat
promotional programs and media activities
before as well as during the event.
Sponsorship Opportunities
Proceeds Sponsorship
Activity:
Designate proceeds of a product sale to benefit One Warm
Coat’s mission.
Marketing Benefit:
Motivate consumer purchases with on-package promotion,
marketing and advertising materials that display the proceeds
logo and tagline.
Sponsorship Opportunities
Collection Sponsor
Activity:
Your company’s retail outlets serve as a collection point for
coat drives across the country.
Marketing Benefit:
Gain visibility for your brand and corporate citizenship through
One Warm Coat promotional programs and media activities
before and during the event.
Sponsorship Opportunities
Work Place Partner
Activity:
Host a coat drive at your headquarters or regional office
locations throughout the country.
Marketing Benefit:
Increase employee morale and loyalty through good corporate
citizenship activities.
Additional Sponsorship Benefits
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Use of the One Warm Coat logo in advertising,
promotional materials, point of purchase and product
packaging
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Recognition on One Warm Coat Website
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Sponsor mention in a quarterly e-newsletter
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Seat on roundtable of national sponsors
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Co-development of a press release
highlighting partnership activities
One Warm Coat Supports Organizers
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By providing an easy to use
Guidebook to help organize
the coat drives
Providing publicity tools and
resources
Supplying materials to host
a coat drive
By promoting a searchable
database of events across
the nation on our website
Coat Drive Organizers
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Select the date of their coat drive -- there
is no set time for an event
Selects the agency to receive the coats -the coats must be given FREE
Tells One Warm Coat about their plans
Holds their event and arranges for
delivery of the coats to the local service
agency
Reports back to One Warm Coat about
their collection efforts
We Support Local Communities
Coats collected at a One Warm Coat drive are distributed by
local social service agencies.
One Warm Coat is proud to support the work of agencies such as:
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St. Vincent de Paul -- 12 million people are helped annually by St. Vincent de Paul
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City Team Ministries -- serving the poor and homeless in 7 U.S. cities
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Rosie's Place -- a sanctuary for poor and homeless women in the Boston area
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Chicago’s Jane Addams Hull House helps Chicago-area families become stronger,
healthier, safer and more self-sufficient.
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Atlanta Day Shelter -- a daytime home and resource
center that helps meet the needs of homeless individuals.
Over 1,000 agencies throughout the country have
received coats through the efforts of One Warm Coat.
Recent Features
“Confessions of a Shopaholic” The world premier of this
Disney movie became the perfect opportunity for a One Warm Coat
Drive. Over 400 coats were donated by stars and guests.
Star Isla Fisher donated the first coat.
The White House organizes a One Warm Coat Drive
President and Mrs. Bush and Mayor Fenty of Washington, DC meet with
Sherri Lewis Wood, National Coordinator of One Warm Coat
http://www.whitehouse.gov/news/releases/2008/12/20081222-2.html
ABC’s Good Morning America
Warm Coats & Warm Hearts Drive
in partnership with Burlington
Coat Factory
November 24, 2008 thru January 16, 2009
Magazine Coverage
The message of One Warm Coat has
reached a wide range of readership.
Highlights
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The merits of cause marketing have been proven
and continue to gain in popularity each year.
There are many different opportunities to begin
a partnership.
One Warm Coat’s goal in partnering with your
organization is to develop mutually beneficial
“win-win” partnership strategies.
The partnership will be customized to
incorporate your strategic business goals.
"People such as
you are enabling
us to end
poverty and
homelessness
one family at a
time."
Home
of the Sparrow,
Northern Illinois
You’re In Good Company
ABC’s Good Morning America
Burlington Coat Factory
Charles Schwab
Disney Studios
Ferrellgas
Google
Kaiser Permanente
The Glad Products Co.
The Timberland Company
W.L. Gore & Associates
Is It a Fit?
We believe a cause marketing campaign needs to be built on
valuing the mission, valuing the power of both brands and
creating measurable results to gauge the success of the
endeavor.
Sherri Wood
National Coordinator
Phone: 877-663-9276
Fax: 877-663-9276
[email protected]