Transcript Folie 1 - Event Report

Matthias Schultze,
Managing Director
Florence,
12 November 2013
Meetings made in Germany
Agenda
 The National and International Relevance of the German Meetings Industry
 The German Convention Bureau – Structures and Services
 Outlooks and Trends
Agenda
 The National and International Relevance of the German Meetings Industry
 The German Convention Bureau – Structures and Services
 Outlooks and Trends
The German Meetings Industry
Meetings worldwide: Europe is the number one meeting destination worldwide
Europe:
5,541 meetings
North & South America:
2,251 meetings
Asia Pacific & Middle East:
1,976 meetings
Africa:
302 meetings
Source: ICCA Country and city rankings 2011
4
The German Meetings Industry
The International Relevance of the German Meetings Industry
TOP TEN COUNTRIES
TOP TEN CITIES
1.
1.
2.
USA
2. Germany
3.
4.
5.
6.
7.
8.
9.
10.
Spain
United Kingdom
France
Italy
Brazil
Japan
Netherlands
China
Vienna
Paris
3. Berlin
4.
5.
6.
Madrid
Barcelona
London
Singapore
8. Copenhagen
9. Istanbul
10. Amsterdam
Source: ICCA Statistics Report 2012, Country and city rankings
5
The German Meetings Industry
Strong growth during 2012 in visits by European business travellers to conferences,
conventions and meetings in Germany
Trade fairs,
exhibitions
Traditional
business trips
Meetings, conventions
Meeting- & EventBarometer 2013 | © EITW
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The German Meetings Industry
The National Relevance of the German Meetings Industry
Events
Participants
2.97 Mio.
2.8 Mio.
2.6 Mio.
291.5 Mio.
Meeting- & EventBarometer 2013 | © EITW
7
The German Meetings Industry
The National Relevance of the German Meetings Industry
Supply
Demand
Meeting and event venues
total 1
Events
2.97 Mio.
6,939
Average duration
1.56 days
Convention and Event centres
Conference Hotels
Special Venues ²
1,663
3,290
1,986
Total attendees
Thereof international
362 Mio.
6.1 %
Meeting- & EventBarometer 2013 | © EITW
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The German Meetings Industry
The National Relevance of the German Meetings Industry
Excellent
Infrastructure
Value
for money
Economic & Scientific
Expertise
© German Convention Bureau
9
Agenda
 The National and International Relevance of the German Meetings Industry
 The German Convention Bureau – Structures and Services
 Outlooks and Trends
Services and Structures
11
Services and Structures
Organisation of the German Convention Bureau
12
Services and Structures
Organisation of the German Convention Bureau
13
Agenda
 The National and International Relevance of the German Meetings Industry
 The German Convention Bureau – Structures and Services
 Outlooks and Trends
Outlooks and Trends
Source: Meetings and conventions 2030: A study of megatrends
shaping our industry
15
Outlooks and Trends
Source: Meetings and conventions 2030: A study of megatrends
shaping our industry
16
Globalisation
Foreign Participants of
Events in Germany
(in millions)
Forecast based on the average yearly rate of change for 2006 – 2012, EITW2020
17
Globalisation
2020: A total of 80 million overnight
stays by foreigners in Germany
GNTB Prognose
18
Globalisation
Challenges
New Competition
New Target Groups
New Intercultural Requirements
19
Globalisation
Measures
Intercultural Competence
Further Education
Market Research
Strategic Alliances
20
Outlooks and Trends
“It is not our task to
predict the future but to
be well-prepared for it.”
PERICLES
(5TH CENTURY BC)
21
Florence,
12 November 2013
GCB German Convention Bureau e.V.
Kaiserstr. 53
60329 Frankfurt
www.germany-meetings.com