Writing a Winning Business Plan
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Transcript Writing a Winning Business Plan
Writing a Winning
Executive Summary
An executive summary
outlines your strategy for
creating, launching and
managing a new venture.
It answers the questions
of What, Why, Who,
When, Where and How.
Success begins with a true opportunity.
A viable opportunity exists when:
You have unique knowledge of an industry
(products, services, competitors, customers’
needs, missing pieces)
You find a way to meet a need that is not
being met, or a better way to meet a need
You can execute a viable business in the
industry (growing market, healthy margins,
customers ready to buy, early cash flow, a
strong team, high profit potential)
Frieda Caplan
Gail Frankel
Stroll’r Hold’r
Hoop N Hold
Tubbly Bubbly
Squeezer Feeder
Shampoo Visor
Robin Petgrave
Mary Ellen Sheets
Sean Nygren
Judi Sheppard Missett
Components of the Summary
Cover Page
Company Overview
Market Description
Product or Service
Sales & Marketing Strategy
Management Team
Student Involvement
Financial Plan
Cover Page
Name of new business
Names of team members
Contact information
Date of plan
Company Overview
Product or service provided
Market need or pain point
Market niches/target customers
General business model/strategy
Market Description
Overall size and health of market
Market growth rates and drivers
Current trends relevant to business
How product or service meets the
needs of the target customer
Barriers to entry and exit
Analysis of major competitors
Overall competitive advantage
Product or Service
Detailed description of product/service
Current stage of development
Market differentiation for product
Prices and costs for the product
Any intellectual property to protect
Sales & Marketing Strategy
Channels for product distribution
Sales and marketing strategies
Target customers and/or companies
Customer acquisition strategy
Key partnerships and relationships
Management Team
Members of the management team
Specific role of each team member
Organizational structure of business
Future personnel needs for growth
Student Involvement
Roles of student(s) in product development
Role of student(s) in market research
Role of student(s) in business strategy
Role of student(s) in writing summary
Financial Plan
Capital requirements for the launch
Source(s) of capital for the launch
Staged funding required if needed
12 month pro-forma income statement
3 to 5 year pro-forma income statement
Summary Judging Guidelines
Company Overview
Market Description
Product or Service
Sales & Marketing Strategy
Management Team
Student Involvement
Financial Plan
Overall Quality of Plan
5%
15%
15%
15%
10%
10%
15%
15%
Sample business plans can be
viewed on the following
websites:
www. bplans.com
www.businessplans.org