3rd Nordic Marketing Conference, Workshop Report

• Workshop 7 • The Web as a Marketing Media

Participants of the workshop

• Lotte Buchbjerg Petersen DSt • Sirje Laud StatEst • Audronë Miskiniene StatLit • Rafael Backman SCB • Reijo Ljungberg SCB • Eva Meidner-Andersson SCB • Bo Melkersson SCB • Lars-Gunnar Strand SCB • Jaana Andelin SF • Nicola Brun SF • Minna Kostamo SF • Perttu Melkas SF • Maija Metsä-Pauri SF • Jarmo Partanen SF • Pentti Sonninen SF • Rina Tammisto SF • [Heli Haapkylä SF]

Main Topics Discussed

• Tailor made entrance - We are the beginning - It is necessary and more development is still needed • Schools, Media, Paying customers • Logical structure on the web site - not reflecting the organisational structure - but rather the customers point of view. • Simple web site - the result of customer feedback

Main Topics Discussed

• Interactive web site - There is demand mostly from the young/modern/active/ users • But we don’t have experience - yet • Use of the web - The expectations are not the same for the young and the old ones. Lots of discussion

Main Topics Discussed

• We must look at the web as a part of the general marketing of CSOs’ • Make more use of the web in customer contacts!

• Make more demo´s!

Main Conclusions and Recommendations (1)

• Customer feedback is essential in all areas • International Marketing and Output Databases Conference in the Hague, Netherlands in September 2005 • A discussion group on web site questions has been created !!!