Transcript Nordic Marketing Conference 2005

Nordic Marketing Conference
of Statistical Products and Services
Helsinki, Finland, June 13-15th - 2005
Country Presentation:
Denmark
Statistics Denmark
Erik Sommer
Country Presentation: Denmark 2005 (1-4)
1) Organizational focus
2) Revenues from sales and services
3) Website Project www.dst.dk
4) Target topics - Workshops directed by Statistics
Denmark
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Nordic Marketing Conference Helsinki, Finland 2005
Organizational focus (1)
• Establishment of service centergroup coordinating
sales activities within Social Statiscis, Business
Statistics and Economic Statistics. Contactperson:
Isak Isaksen (horizontal focus).
• Customer’s Centre in each statistical departemental
division. Contactperson: Erik Sommer, Jens
Thomasen, Marius Poulsen (vertical focus).
• Divisions with total customer focus: Research
Services (13), Interviews- and Market Service (15) and
International Consulting (19) (customer focus).
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Nordic Marketing Conference Helsinki, Finland 2005
Organizational Chart 2005 (1)
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Nordic Marketing Conference Helsinki, Finland 2005
Total revenue sales and services 2005 – euro (2)
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Revenues from publications
European Union
Other revenues/subsidies
Revenues from services
Total revenues from sales and
services
• Revenue from sales and services as
precent of total revenue
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Nordic Marketing Conference Helsinki, Finland 2005
0,8 mio
2,2 mio
2,3 mio
6,9 mio
12,2 mio
29%
Top 5 services products in 2005 - Euro (2)
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Interview
0.7 mio
Small Statistical Area
0,7 mio
Law Model
0,6 mio
Research Services
1,5 mio
International Consultancy 0,7 mio
appx. 60 % of total revenues from services
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Nordic Marketing Conference Helsinki, Finland 2005
New contribution since the last Nordic Marketing
Conference – from Denmark (2)
• National Square Grid for Denmark
• Web Marketing
• Customer centre in each
departemental division
• Establishment of sales team
• Restructuring of municipalities
• Municipality day 2005
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Nordic Marketing Conference Helsinki, Finland 2005
Website project: New approach – Sales Team (3)
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Nordic Marketing Conference Helsinki, Finland 2005
Website project: Web Marketing (3)
• More information about the website project
including the use of customer focus groups.
• Workshop 7: The Web as a Marketing media
• Contactperson: Lotte Buchbjerg Petersen
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Nordic Marketing Conference Helsinki, Finland 2005
Workshops: Statistics Denmark (4)
• Workshop 4: Competition and Co-operation on
the Market of Statistical Services, Erik Sommer.
• Workshop 7: The Web as a Marketing media,
Lotte Buchbjerg Petersen.
• Workshop 8: Product Development and Acces
to Individual Data for Research Purposes, Otto
Andersen.
• Workshop 9: Pricing Policy and Pricing
Problems Copyright Issues, Juridical Aspects
on Customer Agreement, Isak Isaksen.
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Nordic Marketing Conference Helsinki, Finland 2005
Nordic Marketing Conference 2005 (Danish Delegation)
Statistics Denmark at the
Nordic Marketing Conference 2005:
Isak Isaksen
Lotte Buchbjerg Petersen
Erik Sommer
Maja Fromsier Mortensen
Otto Andersen
Mikael Pedersen
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Nordic Marketing Conference Helsinki, Finland 2005