Transcript Document

St. Clair County Metropolitan
Planning Commission
Overview
• Selection
• Purpose
• Bike Share Overview
• Case Study Analysis
• Demand Analysis
• Demand Thresholds
• Recommendations
• Next Steps
Selection
•We chose this project because the concept of Bikesharing
is a growing trend in cities throughout the US and World .
• To capitalize on the fact that the City of Port Huron can and should be a tourist
attraction in the State of Michigan.
• Submitted this project to Michigan State University’s Planning Program, to have a
group of students in the Practicum Class conduct the study for us.
Purpose
•Determine the feasibility of a bikeshare
program in St Clair County, primarily in
the City of Port Huron.
•This region continues to grow and
develop, and we realize the importance of
providing transportation alternatives to
the traditional single occupancy vehicle.
•Importance of sustainable communities
in regards to air quality or for the overall
health and well-being of the community.
Bike Share Overview
Social
• Short – term bicycle rental
• Commonly concentrated in
urban settings
• An “as-needed” transportation
option
Environmental
Benefits
• Operate via unattended stations
(i.e. kiosk)
• Unlock in response to
membership keys and/or
customer credit card
Transit
Economic
Bike Share Generations
Case Study Analysis
 This study sought to compare bike share programs of a smaller
scale with a similar population as Port Huron.
Washington D.C.
Spartanburg, SC
Salem, MA
Pullman, WA
Minneapolis, MN
Programs of Similar Size
Population of Port Huron: 30,184 (U.S. Census Bureau, 2010)
Program
# of
Bikes
# of
Stations
Population
Ownership
Trips /
Year
# of
Members
Salem Spins
20
2
41,000
City of
Salem
~ 2,000
n/a
Spartanburg
B-Cycle
15
2
37,000
Partners
for Active
Living
~ 3,700
450
Greenbike
(WSU)
120
9
28,300
Washingto
n State
University
~ 17,000
10,000
Source: Greenbike.WSU.edu
Demand Analysis
Anticipated Users
Bike share is attracting new users of all ages, sizes, and types.
Statistically significant indicators of ridership levels were race, income and high-income jobs,
alternative commuters, and total jobs, among others (Monterey County Draft Bicycle Sharing Feasibility and Implementation Plan, 2012).
Market Analysis
GIS Analysis
A GIS analysis captures preliminary indicators of population, job, and retail densities.
Community Indicators
Special consideration is given to the combination of the tourist population demand for bike share as well
as the local conditions, opportunities, and population of Port Huron.
“Bike share can capture a new market of bicyclists, reaching beyond the anticipated users.”
- St. Clair County Bike Share Feasibility Analysis, 2013
Location
GIS Analysis: St. Clair County
Population
Job
Retail
Indicators of a Successful Bike Share
Population Density
Higher Population Density = potential for
greater market demand
The more use of bikes, within a dense
population, the more visible the program (if
branded with bright colors), thus the
cyclical opportunity for continued ridership.
Job Density
Higher employment density yields greater
access to potential bike share users (Bike sharing in
the United States: State of the Practice and Guide to Implementation,
2012, pp. 17).
Port Huron Hospital has the most number of
employees in the county, with 1,750 employees
(Economic Development Alliance of St. Clair County, 2010).
Retail Density
Bike share users need a destination, and retail
stores provide a utilitarian purpose for bicycling.
Retail density needs to be combined with a
safe, visual, and easily accessible bike route to
the destination.
GIS Analysis
Community Indicators: City of Port Huron
Factors chosen to be significant specifically to Port Huron include:
•Bicycle infrastructure
•Connection to Transit
•Community Colleges
•Community and Tourist Attractions
• Tourism Population
•Parks and Recreation Areas
•Income and Race
•Expenditures
•Commuting Distances and Mode Share
•Topography
•Weather
Demand Thresholds
Paralleling the community indicators, thresholds are compared to existing
conditions in Port Huron, MI.
Were determined from the case studies, including:
• Salem, MA
• Spartanburg, SC
• Pullman, WA
Recommendations
1. Station Location Analysis
2. Community Surveys
3. Bike Share Programmatic Summary

System

Bikes & Stations

Financial Feasibility
4. Supporting Actions
Station Location Analysis
Stations can be placed on public or
private property .
The locations should also be checked
for (1) cell reception, and (2) proper
dimensions for the station style/bike
share program chosen
source: www.denverpost.com
source:“BikeSharing in the United States,” 2013.
Station Location Survey
To provide potential station locations, 45 professionals
from Port Huron were contacted via email, with 11
responses (24% response rate)
Each contact provided their top five locations based on
their professional knowledge, and experience from
residency.
Community Surveys
Its recommended to perform a community wide survey for the demand for
bicycling and bike share, the promotion of the system, and to analyze the
desired placement of stations.
Bike Share Programmatic Summary
System
 The bike and station provider would be determined by competitive bid, or a cost comparison
 Higher technology provides more ease of use, more security for the bicycle, branding and
marketing opportunities, more efficiency energy use, and much more.
Bikes and Stations
 Phased-out model
 2 stations (kiosk) and 11 docks
 5 to 6 bikes per station (kiosk)
Financial Feasibility
 Public –Private Partnership
 Fee Matrix:
o $5 daily fee
o Free 1st hour and subsequent fees for additional ½ hours
 Cost:
o Approximately, $76,000 (capital costs) & $27,000 (maintenance/operating, per yr)
Supporting Actions
Sponsorship
Promotion
Marketing
Partnerships
Advertising
Next Steps
•Establish Partnerships
•St. Clair County RESA
•Port Huron Museum
•St. Clair County Community College
•Port Huron Hospital
•Business Model
•Selecting/Developing
Thank you !
Photo courtesy: St. Clair County Metropolitan Planning Commission