Transcript Document

SUCCESS STORY OF OMNITEL
STRATEGIC CONCEPT
You have a trusted friend
A parthership of business, state ant the public at large - to create a
knowledge-based society. The latest technology, information and
ideas - to realise this aim. Human personality is the highest concern
of the present day.
MISSION
We develop and provide most advanced means of communication
that would ensure ability to interact
at any point in any space.
HOW THE COMPANY WAS FOUNDED
This year Omnitel celebrates the 10th anniversary of its activities.
“Independent communications is the basis of the democratic society.”
Kazickas
One of the founding members of Omnitel, Juozas Kazickas, was actively involved in the preparation ofdr.
stateJuozas
programmes to
transform the Lithuanian
The company made its first steps together with the newly-independent state.
economy from the model of planned economy to a market economy.
The founding of Omnitel was one of his personal contributions to the development of the Lithuanian economy.
•
In 1991, after Lithuania regained its independence, Dr. J. Kazickas founded
the Company.
The idea of Mr Kazickas to found a telecommunications company which would be independent from the Russian dictatorship was approved and
• The
idea
wasofto
independent communications with the
encouraged
in 1991
by thebehind
Lithuanian this
Government
that establish
time.
rest
the world.
Following
theof
establishment
of Omnitel, Lithuania opened its door to the world.
We did•this
before
Latvia,private
Estonia, Byelorussia,
Ukraine and many othercompany
neighbouring countries.
The
first
telecommunications
in Eastern Europe.
Furthermore, the establishment of a telecommunications company meant the influx of huge private capital to Lithuania.
• One of the first major investors in the country’s economy.
The first major investments into the newly-independent Lithuanian economy gave this country a real opportunity to get on its feet.
The importance of independent communications with the world was one of the most important issues to the state which at that time got involved in
information wars with Russia
From the very start, Omnitel became one of the largest investors into the Lithuanian economy and one of the largest Lithuanian companies.
The founders of Omnitel set a goal to bring the latest telecommunications technologies to Lithuania and provide the broadest possible range of
services.
The successfully chosen operational strategy and the philosophy of a company striving for leadership allowed fast development of activities and
formed a basis for securing a leadership position for this company working in the field of telecommunications.
Firm initial steps helped to lay down the foundations for
successful activities of Omnitel
OMNITEL’S SHAREHOLDERS
Shareholders guarantee basis for viable business
OMNITEL TODAY
Omnitel
haslargest
reached telecommunications
its goal and today has thecompany
strongest position
the Lithuanian
telecommunications
· The
in theon
Baltic
States according
to the market.
number
of customers: by the
(Leader
often implements
technologies
in Lithuania In
even
before
theyOmnitel
are introduced
in other
countries largest
of the world or
endofoftechnologies)
SeptemberOmnitel
2003 Omnitel
had 965.000
subscribers.
June
2003
became
Lithuania’s
introduces
them
alongside
with
other
world
operators.
provider of telecommunications services.
(Leading
company -places
importance
to ensuring
that the
latest technologies produce real benefits to Lithuanian people,
· Oneservice
of theprovider)
largestThe
investors
aboutgreat
1 billion
Lt into
Lithuanian
economy.
therefore, it makes a lot of efforts and works hard to develop specific services. Currently, Omnitel, as a telecommunications company, offers the
· Service
broadest
range leader:
of services to its customers.
- widest
range
GSM
services;
Omnitel
now offers
theof
same
services
to its customers as those provided by West European and Scandinavian mobile operators.
- widest The
choice
of data
solutions;
(Investments)
company
is currently
one of the most important economic entities in the country. It is one of the largest investors and tax payers. It
has -the
largest
influence
on
the
formation
of the Lithuanian
and Baltic telecommunications
markets.
broadest experience in the development
of convergence
solutions (Internet+mobile);
(Number
of customers)
efforts
and investments
- largest
numberOmnitel’s
of mobile
Internet
solutions.was a determining factor for the company in securing a leadership position in the Baltic
region. In terms of the number of customers, Omnitel is currently ahead of all the Lithuanian, Latvian and Estonian mobile telecommunications
Services and solutions are developed taking into account customer needs.
companies.
· Technology
Today
Omnitel is the leader:
country’s unsurpassable leader in the field of mobile telecommunications.
- first in Lithuanian to introduce GSM connection (1995),
- one of the first in Europe to provide integrated services portal to GSM service users (1999),
- first in Lithuania to introduce WAP protocol for data transfer and the first WAP portal (wap.omni.lt) (1999),
- one of the first in the world to introduce GPRS (2001), as well ast MMS, Bluetooth technologies (2002),
- the first in the world to launch and operate Motorola’s latest base stations Horizon II (2003).
- Omnitel is the 4th company in Europe and the 7th in the world to have implemented on its network the latest
GPRS technology CS3/CS4 (2003). GPRS data transfer rates are increased up to 70 per cent.
Omnitel is the largest mobile communications
company in the Baltic States
LARGEST MARKET SHARE
The Lithuanian mobile telecommunications market by July 31st, 2003
Market according to
“Omnitel” evaluation
• The Lithuanian business segment chooses Omnitel: the company has secured 70 percent of
the Lithuanian business market (Baltic Surveys).
• Around 90 per cent of 100 biggest Lithuanian companies use “Omnitel” services.
Lithuanian business leaders rely on services provided by Omnitel
OMNITEL’S TURNOVER
The telecommunications market is one of the most rapidly changing business areas. Fast advances of world technologies forces us to observe the
changes and latest developments very closely so that we would be able to offer the newest services to our customers. Most up-to-date services is the
key to success in the business of mobile telecommunications.
The company implements and puts on the market state-of-the-art solutions on favourable terms.
Rapid development of the company’s business proves that Omnitel is able to keep pace with the development of world technologies.
The company got on its feet within five years and has been earning profits since 1996.
Last year, the turnover of the company reached 340 million Lt.
Omnitel is one of the largest tax payers in Lithuania: in 2000, it paid a total of 33.7 million litas to the state budget. This approximately equals the
amount paid out in pensions in three regions of Lithuania.
From the very first year of operation, Omnitel has been one of the largest investors in Lithuania. As stated earlier, investments of Omnitel amounted to
800 million Lt over the 10 years.
Today the company is among the five largest investors. Its investments are growing every year (chart). The main investments are made into the latest
technologies, the development of GSM services and improvements of the GSM network.
Investment strategies ensure the development of services and growth of the company.
OMNITEL’S INVESTMENTS
Successful investments were the determining factor
for the profitable activities of the company
COMMUNICATIONS NETWORK
Omnitel’ network reaches the remotest places in Lithuania.
• Omnitel’s network covers 99,7 percent of the country’s territory.
• Two-band network: GSM (900 MHz) and DCS (1800 MHz).
• Today Omnitel has more than 700 base stations.
• 3 switching centres.
• Subscribers of Omnitel can use mobile services in 81 countries of the world
supported by 182 GSM operators.
• Our clients can access the internet in 90 countries around the world, internet via
GPRS in 24 countries.
Investments into network and state-of-art technologies
build a bridge towards 3G
UNIQUE SOLUTIONS (1)
In March 2001, Omnitel started providing a new service to its business clients Save komanda (Your team) which is created on the IN (Intelligent
• Omnitel’s
OMNI.LT
– the
mostnumbers
popular
personalized
portal
network)
platform: itjoint
is a portal
possibility
to provide
the short
for multi-channel
the company’s mobile
telephone users
andproviding
to connect most
them into a
convenient
electronic
communication
tools,
opportunities
to
manage
GSM
services,
information
unanimous network. Short numbers can be used both for making calls within and outside the company. A customer may decideand
to which
electronic
entertainment.
subscribers
of his/her
company or external subscribers a short number will be allocated thus the customer may create his or her own team.
•‘Mugė’ (www.omni.lt/muge) - one of the first e-shops in Lithuania. Now it is Lithuania’s largest e-
•Omnitel
seeks to stimulate
commerce
portal.e-commerce in Lithuania. It was the first company in the country to offer an e-shop "Muge" (www.muge.lt). Now it
represents the largest electronic commerce portal in Lithuania. As many as 12 shops are operating in Mugė and a wide range of commodities are
co-operation
with
partners,
the firstshops,
in the
region solutions
of applying
technology
inthe
offered• In
in it.
Mugė differs from
other
national electronic
dueBaltic
to the possibility
to perform payments
for the GPRS
commodities
not only by
business
– establishment
of mobile
managers’
places.
There
are more
than 10
traditional,
but alsowere
by theintroduced
innovative, convenient
and secure mode
of payment.
Recently awork
possibility
to create
and control
an independent
solutions
at present.
electronic
shop "Make
an electronic shop yourself" was introduced. It allows the user to create a shop of his/her own and to test its operation.
Both hardware
and
software
for this project
were provided
by via
"IBMfixed
Lietuva".
In May 2001,
was opened in the portal. It is deemed to be
• Integrated data transfer
solutions
(IP VPN
connection
andSuper.lt
via GPRS).
one of•the
biggest Manager’
projects in the
area of electronic
commerce
in Lithuania.
More than 2000attitles
of various
books and
more thansolution
50 computer
‘Mobile
solution
for mobile
information
management
Vilniaus
bankas
– unique
games could be obtained here. Information on authors, book reviews, possibility to participate in discussions are available here as well. "Mugė"
meeting individual customer needs;
visitors can also participate in the commodity auctions, receive the newest information about electronic commerce in Lithuania and in the world.
• Data
atacompanies
(largest
project
duringissix
integrated
solution
for
"Mugė"
portal transmission
is visited by over networks
40 000 people
month. Knowing
that Internet
in Lithuania
usedmonths
about 8%–population
(approx.
280 thousand
Vilniaus
bankas).
people)
such a visiting
frequency could be considered as a success.
•MPLS service to organize networks for big companies.
•Mobile marketing solutions.
•OMNI DSL – fast Internet with supplementary service package (whole solution - fixed IP address, emailboxes, room for website and database).
Latest technologies are the crucial factor for service
development and company success
UNIQUE SOLUTIONS (2)
•GPRS roaming service was started (we have 18 partners).
• WLAN is being developed to supplement opportunities provided by GPRS (access points at Vilnius
Airport and FORUM Palace).
• Omnitel was the first in Lithuania to introduce a service of following moving objects, using GPS
satellite positioning system, and their control.
• ‘Mobile Secretary’ – free-of-charge information on missed calls. More than 15,6 mio missed calls were
reported in 3 months.
• ‘SIM plius’ card with particularly broad possibilities was introduced, enabling each subscriber to
personalize services received.
• ‘S.O.S. calls’ – a unique service allowing making calls at the expense of the called subscriber
(‘sponsor’).
•·Java mobile games on WAP.OMNI.LT – for the first time in Lithuania users have an opportunity to
download a game to their mobile phone.
• New SMS, MMS services, games (‘Find Me’, exam results, city security information, learning English,
MMS greetings, MMS city maps). During the 1st six months of 2003 more than 60 unique SMS games
were developed. Each Omnitel subscriber sends 46 SMS messages per month on the average.
• Omnitel introduced a project e-city with to transfer city communications to the electronic
environment.
PROFFESIONAL STAFF
Omnitel is proud of and values its team.
Highly-qualified,
insightful
staff
have significantly
We think
that our business is driven
by peopleand
rathermotivated
that technologies
or equipment.
contributed to Omnitel’s
It wassuccess.
only thanks to highly-qualified employees that Omnitel was able to implement GRPS technology and became one of the world leaders in this
field.
Omnitel’s staff education:
Age of employees:
We are united by a common philosophy and one underlying idea: Omnitel must be the best in everything it does.
This has lead to a tradition that only the best employees stay with the company.
We encourage all initiatives of our employees and provide the basis for their implementation – that is why Omnitel acts as one team.
Omnitel’s management :
A team of people united by common ideas and initiatives
contributes towards the success of the Company
CLOSEST TO PEOPLE (1)
One of the main reasons behind Omnitel’s success is focus on customers’ needs.
We are always aware of the situation on the market and try guess what tomorrow will bring. That is why we are able to offer such services that our
• According
thetomorrow.
data from the survey conducted by the market and public opinion
customers
will certainlyto
need
research
tyrimai”
in 2003,
was
the
first regarding
We try
to establish company
close contacts“SIC
with ourrinkos
customers
and to provide
servicesOmnitel
to them in the
most
convenient
way.
all
indicators - corporate image, strength, modernity, opinion about the company,
attractiveness of advertisement and potential employer.
Our clients may choose the most acceptable method of payment for services (pre-payment or a permanent contract with Omnitel) and the most
That is why we have a wide customer service network and are constantly expanding it (about sales outlets).
suitable plan (based on who, how intensively and how frequently uses the services).
There are different methods and locations for making payments for services (Omnitel, banks, post office).
Omnitel is implementing promotion programme for loyal customers called Welfare: every year customers are granted increasing discounts for the
subscription fee and rate of telephone calls).
We value our customers and try to preserve their loyalty.
To make customers feel our constant attention, we have our Subscriber Service Centre which provides advice on all issues related to Omnitel
services round the clock.
Our customers feel our attention: this reflected in the constantly growing number of our subscribers.
We are always close to our Customers
CLOSEST TO PEOPLE (2)
· 7 Omnitel representative offices are operating.
· 14 showrooms of the company in Lithuania’s 8 largest cities.
· Omnitel is represented by 4 partner networks – Mikro Visata, Kom Runa, Inta and Sonex Co. and
retail chain Simas that started operation in summer 2002. By the end of 2002 the number of SIMAS
sales outlets grew up to 90. The company’s services throughout the country are distributed in about
500 sales outlets.
· Extra prepaid service is available at 4.500 sales outlets.
· Most convenient payment plans and methods, cheaper calls among group members: ‘My Circle’,
‘My Team’, ‘Joint Team’, ‘My Network’, ‘Business League’.
· Loyalty programs ‘Gerovė’, ‘Ačiū’, ‘Nauda’ and EXTRA plius.
· The most modern in the Baltic States Alcatel customer care center allows ensuring high quality of
customer service. The customer care quality is in line with international standards applied by best
operators.
About 2,4 million contacts per month and about 70 thousand per day
· Existing systems and software facilitate effective customer service:
- clearly distinguished customer care directions;
- 90 % callers choose automatic service, which allows ensuring good quality ‘live’ customer service;
- Information is provided ‘live’, via automatic self-service, by SMS and fax.
We are always close to our Customers
CORPORATE CITIZEN
The path
that thehas
company
has been
been following
10 years an
andactive
its size and
influence
Omnitelcommunity
to have its sayand
not only
in business life but also
Omnitel
always
and willforremain
member
ofallows
business
corporate
in thecitizen.
life of the country and its society.
• development
of information
society
in which,
Lithuania
- initiation
of possibilities
the alliance
TOobligations
THE FUTURE
We view
Omnitel as a member
of the Lithuanian
society
in addition
to different
andWINDOW
goals, has its
to its country and
people.
to achieve the break point in the internet penetration and overcome digital divide – already launched
29 internet public access points.
We have set three tasks for ourselves in the field of our public activities.
in development
of information
societybyintaking
Lithuania
1. We•participation
are aiming to promote
the developmentprocess
of the information
society in Lithuania
very specific steps.
• Member of 7 associations, including the Lithuanian Council of Information Society under the
2. We devotePresident
particular attention
support tooftheLithuania,
country’s schools
and universitiesEconomic
since it is there
that ourInfobalt
young society
members are educated.
of theand
Republic
the Information
Forum,
Association,
the Coordination Council of the Ministry of Education’s Programme “Schools for Information
8 million Lt was allocated to the programme ‘Schools for Information Lithuania’ to set up computer classrooms. A total of 100 Lithuanian schools have
already beenLithuania”.
computerised and are now introducing Internet access, a common school network is being developed.
• initiation and sponsorship of computerisation projects for education system
Remigijus Gaška, Advisor to Lithuanian President Valdas Adamkus, attributes a new significant role to Omnitel: By computerising the country’s
• Thewill
programme
‘Schools
Lithuania’
jointly by Omnitel,
itsconsiderable lack of
schools, Omnitel
thus help solve
the two for
mostInformation
important social
problems implemented
in Lithuania, i.e. unemployment
and a very
founders,
dr.inJuozas
Family Fund,
Gediminas Gruodis, ex-president of Omnitel, and
progress of rural
population
masteringKazickas’
the use of information
technologies.
the Ministry of Education and Science has been launched.
• A sponsorship agreement was concluded with Vilnius University where “Omnitel” will provide
Omnitel is one of the largest sponsors of different public programmes. For six years, it has been funding well-known festivals of classical music and
support
to and
participate
establishment
VUVilnius
Career
Centre.
sponsoring sports
and other
teams.
Events suchinasthe
Pažaislis
Music Festivalofand
Festival,
have a major influence on the country’s spiritual life.
• support
for Lithuania’s
science,
culture
andgood,
sports
Currently,
the situation
in the country’s
cultural life
is far from
therefore, our company’s position is that the concern for the spiritual life of the
nation cannot• Support
be left only is
to the
state.
provided for the country’s largest universities, most famous music festivals, the
Nationalwith
Olympic
Committee
the Lithuanian
Basketball
League,
the
Omnitel has Lithuanian
always been concerned
the cultural
situation in and
Lithuania,
as it determines
the general way
of life of
themost
country, people’s thinking
and self-attitude.
That
is
why
we
are
particularly
focusing
on
those
cultural
facts
that
influence
the
cultural
context
both
of
our
country and the whole
impressive entertainment events.
3. We are particularly concerned with the spiritual life of Lithuania, the development of intellectual thought and public education projects.
Baltic region.
Omnitel has a say in solving the most important issues of
the society’s life and supports projects of the future
TODAY WE DEVELOP
RELIABLE AND CONVENIENT
COMMUNICATION
“Omnitel is the driving force behind the revolution of information
technologies in Lithuania.”
Tim Kennedy, The Washington Times
Thank you!