Transcript FEA of Nemiroff

FEA of Nemiroff
Yuliya Korsunskaya
Mek-10a
OUTLINE
 ALCOHOLIC BEVERAGE INDUSTRY IN UKRAINE
 NEMIROFF IN THE DOMESTIC VODKA MARKET
 CHARACTERISTICS OF FEA OF NEMIROFF
INTRODUCTION
 The economic transformations which take place in Ukraine,
are intended to integrate Ukrainian enterprises into the
system of international economic relations on the one hand
and attract foreign entrepreneurs to work in Ukraine - on the
other.
ALCOHOLIC BEVERAGE INDUSTRY IN UKRAINE
 Alcoholic and vodka production is one of the most
important sectors of the food industry in Ukraine.
Revenues of state budget largely depend on this sector.
 Production of alcoholic
beverages in Ukraine has
increased very rapidly,
indicating a high demand
on the domestic market
and an active export policy.
Structure of export of Alcoholic Beverages in
first quarter 2013 (in monetary units)
NEMIROFF IN THE DOMESTIC VODKA
MARKET
 The Nemiroff Company itself was founded in 1992 by
Stepan Glus, and has grown into a worldwide drink.
 Nemiroff Company is
among the TOP-20 largest
taxpayers of Ukraine. The
amounts of money paid by
the company into the
budgets of various levels
annually increase:
Amount of taxes paid by Nemiroff annually
(2008-2012)
Year
Taxes paid by Nemiroff into Ukrainian budgets
2008
UAH 408.11 mln
2009
UAH 592.44 mln
2010
UAH 814.91 mln
2011
UAH 904.75 mln
2012
UAH 951.52 mln
CHARACTERISTICS OF FEA OF NEMIROFF
 Today the Ukrainian vodka
company Nemiroff, is the
largest manufacturer and
exporter of alcoholic
beverages in the country.
 The company Nemiroff - is also a unique brand of the same
name, which exports its products to over 55 countries
worldwide.
Sales policy of Nemiroff
 Through its commercial offices Nemiroff company works
with independent dealers
Strict control of price
 Nemiroff
uses the method of the
Avoidance of unauthorized flow
of products
from region to
indirect
distribution.
region
 There are 2 key principles at the core of the company's sales
policy:
Structure of Export of vodka of different TM to
Russia in 2012 (in monetary terms)
Success of Nemiroff
 The company's success would not be so significant with the
absence of at least one of the following factors:
Existence of its own
manufacturing base,
which guarantees stable
quality of products
Effective marketing
policy that is sensitive to
the smallest requests and
market changes
The organization of control
of the entire life cycle of
products
CONCLUSION
 The world market is developing and changing.
 In order to operate
effectively and get stable
growth rates, each firm
which conducts its activities
abroad has to keep up with
this improvements and
changes.
Thanks for your attention!