Transcript eportfolios.fox.temple.edu

Team Project:
Business
Comparison
Group Members: Gen Mao, Robert
Righter,Man Lin, Dwayne Vasso-Kennedy,
Corey Somers, Tuan Anh Nguyen
J. Cole
Biography
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Jermaine Lamarr Cole
Born January 28, 1985 (age 30)
Hometown: Fayetteville, North Carolina
Education: St. John’s University
Years Active: 2007-Present
Genre: Hip-Hop/Rap
Music Quality
● Kendrick Lamar on J. Cole:
o
“Forefront” guy, New Talent.
● Jay Z:
○ “Reliable.”
● Frannie Kelley:
○ “Good Album.”
Music Quality
● Awards
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BET
● Nominations:
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American Music Awards
Billboard
Grammy
Management
● Cole World: The Sideline Story
● Born Sinner
● 2014 Forrest Hills Drive
Management
● Dreamville Records
2007
o Bas, Cozz, Omen
o Distribution Deal
o
Marketing
● Social Media Presence
Marketing
● Mass Media Presence
Marketing
● Tours
“FMSL” Tours
o “Forest Hills Drive” Tours
o “Dollar & A Dream” Tour
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● Morehouse College visit
Fanbase
● Domestic and international fanbase
● Actively involved with fans
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Hang out with fans at their homes
Let them hear album before release
Fanbase
● Shows humanitarian side of personality
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Let struggling families stay at childhood home rent
free for two years
● Shows appreciation towards fans in song
lyrics and interviews
Revenue Stream
● Cole World: Sideline Story (2011)
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217,000 albums in 1st week
○ Gross Sale 1st week: $2.6 million
○ Free material online
■ Built Fanbase
■ Laid foundation for potential revenue stream like
touring, merchandises, etc.
Revenue Stream
● Born Sinner (2013)
297,000 albums in 1st week
o Gross sale 1st week: $3.86 million
o Hip-hop Cash Prince (Forbes)
o 6-figure/night on his tour
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Revenue Stream
● 2014 Forest Hill Drive (2014)
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Over 371,000 albums in 1st week
○ Gross Sale 1st week: ~$4.5 million
○ 15.7 million streams on Spotify
● Saving cost by owning his own record label
+ controlling over writing + song producing
process
Analysis to Longevity
● In order of importance:
Marketing
o Fanbase
o Revenue
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